SEO Vs SEM — What’s the Difference?

If you’re a small business owner with little digital marketing experience trying to figure out the ins and outs of search engine marketing (SEM) and search engine optimization (SEO), you’re not alone. It can be very confusing, especially given that the two terms are...

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MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.