Staying in touch with your local customers during a crisis

Staying in touch with your local customers during a crisis For most small businesses across America right now, your day-to-day operations are anything but business as usual. While these are unprecedented times, they’re also an opportunity to work on a crisis...

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How to Better MDF & Co-op Programs

Nearly $10 billion is spent each year in Channel MDF (Market Development Funds) and Co-op Marketing Funds. However, MDF and Co-op programs continue to struggle to generate measurable ROI, leaving channel executives feeling as though they are throwing money away. Five...

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Benefits of Cooperative Advertising

Author: Sarah Nasir Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered by manufacturers to retailers or distributors. These programs are beneficial for both of the aforementioned...

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Types of Anchor Text

By: Sarah Nasir Anchor text is the hyperlinked text that you click on. Anchor texts are significant for both external and internal links. There is not much that you can do about the anchor texts from inbound links as you have no control over how others link to your...

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Anchor Text: Best Practices

By: Sarah Nasir  Anchor text is the clickable part of the hyperlink. It usually serves as an indication of what the link is about. Anchor text should be a significant part of your SEO strategy – it can increase the validity of your efforts to rank higher on the SERP...

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MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.