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Case Study – B2B Small Business Leads

cover image from: https://info.themezzaninegroup.com/blog/what-does-b2b-mean Echo Partners is a B2B financial company that was started to give community banks access to the tools and resources traditionally available only to large institutions. Echo Partners has...

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Effective Email Marketing and Segmentation

cover image from: http://www.mergedesignblog.com/email-marketing-and-why-you-should-be-doing-it/ How to capture emails Sending good emails is important, however it is more important to send good emails to the right people. Your email list should consist of an audience...

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Make Your Content Appeal to Gen Z-ers

Over the last few years, talk has gradually shifted away from Millenials to Gen Z-ers, the cohort born roughly between 1995 and 2010. Now that Gen Z-ers are estimated to make up a third of the world’s population, ignoring them would be a risky strategy. This is...

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MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.