cover image from: https://www.singlegrain.com/seo/effective-seo-techniques-that-work/
Want SEO techniques that are easy to implement and will bring high results? This post is perfect for you, especially because all these techniques can be done by yourself!
Optimize Your Titles and Headings
The title tag has the most weight in search engine optimization, so make sure your keyword is there. The closer the most important keyword is to the beginning, the better. After that, you need to add the proper keywords to your Headings as well. The H1 is the most important heading so it should be the first thing on a page. In many cases, it’s the same as the title, but it doesn’t necessarily have to be.
Prioritize Pages in Website Navigation
Navigation is the most important structure element on your entire website. Why? Well, because it’s the first thing linking to your ‘other’ pages and it’s usually at the very top of the page, giving those links a lot of weight. That’s actually one of the reasons the Homepage has such high authority on all sites. It’s because, usually, the logo on every page links to it.
Implement Tracking on Your Site
Tracking is extremely important. If you don’t track your rankings and traffic, you can’t spot the issues with your website. What pages do the users leave quickly? You know you can improve those first, especially if the search volume for them is high! If you don’t monitor your organic search traffic you can’t know if you’re making any progress and, worse, you won’t know if the search engines penalized you or your rankings have dropped. You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages.
Compress and Optimize Your Images
Images take up the most physical space on your server. That means they also take the most physical space on your user’s device, which means they also take the most time to load. Slow loading times greatly impact your conversions and images really take the longest to load.
Interlink Your Pages with Keyword Rich Anchor Texts
Interlinking is one of the most effective SEO techniques out there. You can use it to link to important pages using specific anchor texts. This has a lower risk than building backlinks on keyword rich anchor texts and, more importantly, you have absolute control over it.
Link to Relevant, Authority Websites
I know you’d rather prefer other websites linking to you, but just as with the social media example, you’ll have to share other people’s content in order to get linked to yourself. This can actually improve your SEO. Why? Well, it’s because Google works on backlinks! That’s how it finds good content and figures out which content is worth ranking at the top. That’s why Google encourages webmasters to link to great content
Secure Your Social Media Profiles
Although you’ll only probably use one or two of them, it’s a good idea to secure as many as possible. Social Media profiles are a great way of getting some initial backlinks to your website. Sometimes you might even lose the name if someone else (like a competitor) registers it before you.
Share Other People’s Content
Also, make sure you share interesting content, even if it’s not from your own website. If you want other people to share your content, you’ll have to share theirs.
Update/Improve Existing Content
If you already have content on your website that’s targeting a specific keyword, don’t start writing something else on the same topic. You’ll get into keyword cannibalization, when multiple pages will be competing for the same keyword (and probably none will be ranking).
Read the full article: https://cognitiveseo.com/blog/20208/effective-seo-techniques/
