Weekly Bitz: Factors to Consider When Analyzing Your Site’s SEO & How to Track and Measure Your PPC ROI

Weekly Bitz: Factors to Consider When Analyzing Your Site’s SEO & How to Track and Measure Your PPC ROI

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Key Factors to Consider When Analyzing Your Website’s SEO (September 20, 2018)
MarketingBitz: “By having a good SEO strategy in place, the more likely you’ll be to end up in the top rankings of these search results and generate more clicks to your website. Well-rounded SEO can also help you best your competitors who are trying to rank for the same keywords and phrases as you are.”

Search Marketing 101: How to Track and Measure Your PPC ROI (September 18, 2018)
MarketingBitz: “Measuring your success and return on investment (ROI) should be a key part of your search marketing strategy. Measurement helps you to understand if you are meeting your goals, forms a benchmark for future budgeting and justifies your marketing spend. Furthermore, effective measurement helps you to optimize the elements of your campaigns on the fly.”

5 Blog Post Ideas to Get Your Creative Juices Flowing (September 20, 2018)
Business 2 Community: “Deciding what to write on your blog is key. You want to peak the interest of your readers while still focusing on your goal — making money. Each blog post should have a purpose that relates back to your income strategy.”

A Complete Guide to Launching Your New Website (September 17, 2018)
Search Engine Journal: “f you’re like me, when you started your first business or online endeavor, you Googled [how to build a website] and went from there. Or, you may have just started off with only your social media, and that’s cool, too. But eventually, just about everyone trying to be successful online has to take the leap with a website.”

Improve Your Content Marketing with These 4 SEO Tools (September 17, 2018)
Business 2 Community: “As content marketing continues to evolve it’s important to have a fresh and updated SEO strategy in place. Thankfully there are helpful resources that will enable you to best optimize your content for today’s search.”

Key Factors to Consider When Analyzing Your Website’s SEO

Key Factors to Consider When Analyzing Your Website’s SEO

Your website, in many cases, is the first thing a potential customer sees about your business, so you want to make sure that they can easily access it. When a user conducts a search on a search engine, there’s an algorithm in place that determines the pages which best match the searcher’s intent or answer their question.

By having a good SEO strategy in place, the more likely you’ll be to end up in the top rankings of these search results and generate more clicks to your website. Well-rounded SEO can also help you best your competitors who are trying to rank for the same keywords and phrases as you are.

To understand whether or not your website is drawing in this traffic, it’s important to perform an SEO analysis regularly. Here are a few of the components that should be taken into consideration when performing at SEO analysis.

Page Speed

Google has indicated over and over that site speed is one of the main signals used by its algorithm to rank pages. To be blunt, the faster your pages load, the more it will help your SEO. It also provides a better user experience for customers visiting your site and can subsequently lower your bounce rate and increase the average time users spend on a page. Such impacts can also help improve your keyword rankings.

Most certain engines have page speed tests that will provide suggestions for improving page speed. Google, for instance, utilizes PageSpeed Insights, where users can type in their websites and are provided with page speed and optimization scores for both mobile and desktop. Here is an example conducted for www.Target.com:

Additionally, the analysis will show page stats, as well as suggestions for improving optimization. Small businesses can use this tool to improve their page speed and their overall SEO.

Keyword Rankings

Arguably the most important aspect of SEO, keywords are the ideas and topics that tell what the content on your website is about. They are also the words and phrases that users enter when conducting a search. Thus, the keywords present on your website should match up with your business and what you do, as this is how searchers looking for a business that provides products and services like yours will find it.

In order to understand what keywords make the most sense for your business, you must conduct keyword research. If you’re unsure of where to begin, look to your competitors see which keywords are present throughout their websites. This is also beneficial because you’ll want to create better optimized pages to increase your chances of ranking higher than your competitors in search results.

Once you’ve determined some good, useful keywords, use a keyword tool to check how often its being searched for, as well as if there are other variations of the word or phrase being used. Keep in mind, keywords can also be “long-tail,” which indicate 3-4 word phrases that are specific to products and services you’re offering. You’ll want to do your best to optimize for both.

Be sure to type these keywords into Google and see what comes up in the SERPs (search engine results pages). That way, you can gain a better vision for the types of content you’ll create on your site to rank for said keywords. WordStream offers a free keyword tool to help you get started.

Backlinks

When another website links back to yours, that’s a backlink, and they are an incredibly important component of SEO. This is because backlinks help increase your website’s credibility. They are an indication to Google and other search engines that someone deemed your content valuable enough to link to it on their own website.

Certain backlinks mean more than others. Meaning, the more trustworthy and popular a website is, the more beneficial it is to have them backlink to your site. Moz’s Link Explorer tool can help you see the pages and domains that link to your website.

If you’re looking to gain backlinks, you can submit your website to online directories or comment and post your blogs on blogs and forums that are relevant to your industry. You can also ask to guest blog for these relevant websites, then place backlinks to your site within the blog.

Each of these components plays a crucial role in your SEO strategy, so it’s important to monitor them regularly. Use tools and conduct research to gain insight into what’s working and what needs improvement.

Weekly Bitz: Things You Can Learn from Google Analytics & Why You Should be Using Infographics

Weekly Bitz: Things You Can Learn from Google Analytics & Why You Should be Using Infographics

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The 3 Absolute Best Thing You Can Learn from Google Analytics (September 13, 2018)
MarketingBitz: “Google Analytics is a free service that provides you with a tracking code that you can paste onto your site’s pages. Google uses the code to track visitors to your site and gleans the following sort of information as it does:”

What are Infographics and Why Should Your Small Business Use them in Your Content Strategy? (September 11, 2018)
MarketingBitz: “Infographics are a great piece of visual content designed to capture consumer’s attention and provide them with useful information regarding your business and the industry you’re involved in. Infographics combine design aesthetics, content and data in story-like form, allowing for consumers to interpret the information more easily and effectively.”

Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively (September 13, 2018)
Small Business Trends: “Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge.”

If Your Business Relies On User Reviews, You Need A New Strategy (September 13, 2018)
Forbes: “One of the major forms of social proof that marketers rely on is being systematically destroyed. I’m talking about user reviews, and if you rely on reviews to either buy or sell, you need a new business strategy right now.”

How to Manage Digital Marketing: Three Game-Changing Strategies (September 12, 2018)
Business 2 Community: “One of the ironclad truths about digital marketing right now is that the tools and channels change constantly. Only someone who is specialized in an area will be able to keep up with that area sufficiently.”

What are Infographics and Why Should Your Small Business Use them in Your Content Strategy?

What are Infographics and Why Should Your Small Business Use them in Your Content Strategy?

With so much information available on the internet, how can your small business stand out against the crowd and put out something that’s useful, informative and eye-catching? As we know, images capture a lot more attention than simple text alone. In fact, studies have shown that people can recall 65% of the visual content that they see almost three days later.

Infographics are a great piece of visual content designed to capture consumer’s attention and provide them with useful information regarding your business and the industry you’re involved in. Infographics combine design aesthetics, content and data in story-like form, allowing for consumers to interpret the information more easily and effectively.

There are many benefits to utilizing infographics within your content marketing strategy. For starters, they can be easily shared via social media and other digital channels. People share infographics 3x more than any other type of content. This helps small businesses gain exposure across multiple channels. Additionally, the human brain processes visuals 60,000x faster than text, and it’s no secret that it’s a whole lot easier to look at a photo with text than to sift through pages and pages of text and information.

Infographics help small businesses tell a story. For instance, if you’re a pizza parlor, you might consider creating an infographic that tells the story of pizza, where it originated, how it’s changed over time and other interesting statistics that revolve around pizza. In addition to information, be sure to add in your business’s logo and contact information.

In addition to the ability to be shared on social media, infographics can help your business gain useful links. If other companies see your information as useful, they may utilize it on their website or within their blogs and provide a backlink to your site as the source. These links can also help boost your SEO and improve your ranking in local SERPs (search engine results pages).

Through these visual representations, you’re helping label yourself as an expert in your field of work. In some cases, you’re also dispersing information that can be somewhat complicated and turning it into something that makes the info easier to digest and understand. This, in turn, can help increase your brand’s value, by highlighting your knowledge about your business, and building trust in your brand.

Unsurprisingly, the more knowledge and expertise you showcase about your business, the more likely that consumers will be to choose your business over a competitor. Subsequently, infographics can also help you increase your sales. Show your customers what your business is capable of and highlight your unique specialties.

Start brainstorming ideas and have a goal in mind. It may even be worth enlisting the help of a graphic designer in the beginning just to help you get your feet wet. If you don’t have access or the funds to support a design expert, there are plenty of online tools available to help.

Weekly Bitz: Online Marketing Shortcuts That Will Sabotage Your Success & Organic SEO vs. Local SEO

Weekly Bitz: Online Marketing Shortcuts That Will Sabotage Your Success & Organic SEO vs. Local SEO

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Online Marketing ‘Shortcuts’ That Will Actually Sabotage Your Success (September 6, 2018)
MarketingBitz: “When it comes to marketing your business on the Internet, cutting corners can hurt your visibility and the impression you leave on potential customers. Here are 5 marketing ‘shortcuts’ that will actually sabotage your success.”

Organic SEO Versus Local SEO: Which Do I Need? (September 4, 2018)
MarketingBitz: “Each of these digital marketing disciplines — organic SEO and local SEO — involves boosting online visibility for businesses and their websites. In other words, both strategies focus on making websites easy to find when potential customers search for relevant products and services of a business.”

Top 5 Advantages of Facebook Marketing for Your Business (September 3, 2018)
Search Engine Journal: “Facebook is a resource and water cooler for everyone, and we’re using it constantly. It’s become an ingrained part of our lives and culture. While you might want to resist it, Facebook can still be a huge benefit to your business.”

How small businesses can see big results with foundational SEO (September 3, 2018)
Marketing Land: “Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in trivial details before the essential, basic steps are put in place. This means for most businesses, there are easy wins on the table.”

7 Amazing Email List Marketing Hacks (September 3, 2018)
Small Business Trends: “Email is far from dead. In fact, it’s alive and well with around 269 billion emails being sent and received daily in 2017, and that’s expected to rise to more than 333 billion by 2022. So, instead of declaring email an outdated technique, take the time to update your lists and strategies. You can start by focusing on these 7 areas starting today.”