WeeklyBitz: Tips for Creating a Small Business Blog & Affordable Tech For Small Businesses

WeeklyBitz: Tips for Creating a Small Business Blog & Affordable Tech For Small Businesses

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

4 Reasons You May Not See Your Small Business Website When You Search Online (May 16, 2018)
MarketingBitz: “Finding your site when you Google yourself feels great — but what works great for your business is a site that turns your visitors into customers — no matter how they find you.”

What to do When Your GMB Listing Contains Photographs That You’d Like to Eliminate (May 14, 2018)
MarketingBitz: “Because Google allows just about anyone to post photographs of businesses on Google My Business (GMB) listings, businesses often run into the common problem of finding unflattering, irrelevant, or inflammatory photos when Googling their own establishment.”

7 Tips For Creating A Conquering Small Business Blog (May 16, 2018)
Forbes: “If your business doesn’t have a blog, you’re missing out on reaching a large audience and the opportunity to convert viewers into paying customers.”

3 Types of Affordable Tech for Small Businesses (May 16, 2018)
Business 2 Community: “When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule.”

How to Use Customer Reviews on your Ecommerce Site (May 13, 2018)
Small Business Trends: “In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products.”

Weekly Bitz: Why You Need SEO Help for Your Small Business & Social Media Marketing Mistakes to Avoid

Weekly Bitz: Why You Need SEO Help for Your Small Business & Social Media Marketing Mistakes to Avoid

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Webinar Recap: 5 SEO Tactics for Small Businesses (May 10, 2018)
MarketingBitz: “In a recent MarketingBitz webinar, Lance Bachmann, President and CEO of 1SEO, discussed five SEO best practices for small businesses and the benefits that each will provide.”

Why You Need SEO Help for Your Unique Small Business (May 8, 2018)
MarketingBitz: “You know your craft and understand your customers better than anybody. So why should you trust your future to a SEO company to promote it for you? Aren’t you better off handling all your marketing yourself?”

The Small Business Guide To Digital Marketing On A Shoestring Budget (May 8, 2018)
Forbes: “Brand promotion doesn’t come easy, and the odds don’t favor small businesses. With neither the time nor the resources to compete with the heavyweights, they have to rely on their wits to get the word out.”

10 Social Media Marketing Mistakes to Avoid (May 8, 2018)
Business2Community: “Are your social media marketing (SMM) efforts paying off, or missing the mark? If your metrics are painting a picture of the former, you might be making a few of these common mistakes.”

Front Door Refresh: 4 Reasons Small Businesses Should Improve Their Websites (May 7, 2018)
Forbes: “Social media strategy is certainly important to a growing business, and there are always new channels and media to learn about and master. But don’t let new media initiatives blind you to the digital front door of your business: your website.”

Webinar Recap: 5 Fundamental SEO Tactics for Small Businesses

Webinar Recap: 5 Fundamental SEO Tactics for Small Businesses

Search Engine Optimization (SEO) has become a crucial element in a small business’s digital marketing plan. A solid SEO strategy can provide numerous benefits, including higher rankings in Search Engine Results Pages (SERPs), increased website traffic, building brand awareness and outshining your competitors within your industry.

In a recent MarketingBitz webinar, Lance Bachmann, President and CEO of 1SEO, discussed five SEO best practices for small businesses and the benefits that each will provide. Here are the tactics mentioned:

1. Google My Business (GMB)

GMB pages are where small businesses get seen by potential customers following a Google search. They are an extension of your website and should be fully optimized with accurate business information, including quality images, contact information and product and service offerings.

2. Link Building

Link building, or ‘earning,’ means gaining links to your website content from reputable outside sources. To do this, small businesses must produce quality, shareable content with keyword-centric anchor text. This practice helps improve your reputation as a reputable source within your industry, as it is one of the number one ranking factors.

3. On-Page Optimization

This tactic involves optimizing web pages to perform for targeted keywords by creating relevant title tags and meta descriptions. Optimizing is crucial for Google’s algorithms and ensuring visibility of your small business, as it alerts search engines to what keywords and phrases your businesses should be found for.

4. Claiming and Verifying Listings

It’s important for small businesses to find and verify all online listings (Google, Yelp, Facebook, etc.). This will ensure that all of your contact information is accurate, which can subsequently help improve your search engine rankings. Remember, if you don’t verify a listing, you don’t own it.

5. Online Reviews and Ratings

Online reviews impact over 67% of purchasing decisions, so obtaining positive online reviews can only help your business. Simply asking for reviews or sending out a survey following a purchase can go along way with customers.

Weekly Bitz: Video Marketing for Your Small Business & Why Customer Service Matters Online and Offline

Weekly Bitz: Video Marketing for Your Small Business & Why Customer Service Matters Online and Offline

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Ways Video Marketing can Improve Your Small Business (April 23, 2018)
MarketingBitz: “A somewhat new, but fast-growing tactic, video marketing provides an avenue for small businesses looking to increase sales, online presence and customer engagement.”

Why Customer Service Matters for Your Online and Offline Presence (April 26, 2018)
MarketingBitz: “Customer service isn’t just what you do for the customer — it’s also about what you don’t do. An unhappy customer is actually a golden opportunity.”

Influencer Marketing vs. Content Marketing: Which is Right for your Brand? (April 25, 2018)
Small Business Trends: “Content marketing and influencer marketing are different pieces of the same puzzle. In fact, influencer marketing is an integral part of content marketing.”

Business Websites Still Matter For New & Returning Customers (April 24, 2018)
Business 2 Community: “Think about it. What kind of content are your friends and family sharing on Facebook? News, blog posts, images, videos, etc. It all comes down to content that’s most likely on a website.”

2018 Top Tools And Websites For Small Businesses (April 22, 2018)
Forbes:  “The apps and websites listed can add immense value to your business in a myriad of ways — from enhancing your company culture to revamping your marketing campaigns.”

5 Ways Video Marketing can Improve Your Small Business

5 Ways Video Marketing can Improve Your Small Business

There are so many different marketing strategies out there, it can be difficult for small businesses to determine which ones make the most sense for them and which are going to provide the best ROI. It’s important to pay close attention to developing trends so that you’re educated on the most current methods and strategies.

A somewhat new, but fast-growing tactic, video marketing provides an avenue for small businesses looking to increase sales, online presence and customer engagement. According to Syndacast, 52% of marketing professionals worldwide name video as the type of content with the best ROI. Additionally, almost 50% of internet users look for videos related to a product or service before visiting a store. As the data shows, there are many benefits to incorporating video marketing into your budget. Here are just a few of them.

1.) Educate customers on both your product and service offerings and tell your story.
Visual content, like video, provides a much more compelling experience than written content. Instead of writing about your products and services, show customers how they work in action through product demos. If you’re introducing a new product, use video to show customers how it works and what benefits it will provide. According to an infographic published by MultiVisionDigital, 64% of users are more likely to buy a product online after watching a video.

Video can also help you ‘humanize’ your business if you provide consumers with a relatable story. Creating a video that tells how your business came to be and shares the details of what you do is a great way to introduce people to your company and provides them with a more intimate experience. This is a great opportunity to build your brand by showing your company’s culture and what sets you apart from other businesses like yours.

2.) Engage with the mobile audience.
Creating video that’s mobile-optimized is crucial in a time where over 90% of consumers watch videos on their mobile. In doing this, you’ll not only be showcasing to potential customers certain aspects of your business, but you’re also showing them that you pay attention to trends and care about their experience when they visit your site. According to Google, 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. Having mobile-optimized videos can ultimately lead to an increase in consumer’s trust of your business and, subsequently, sales.

3.) Increase your Google search ranking.
One of the best parts about adding video to your marketing plan is the benefits it can provide in other areas of your web presence. Video increases the time spent by users on your website. This increase alerts Google that your site has quality content, which can lead to higher ranking in searches. Given that Google owns YouTube, You’re 53 times more likely to show up on page 1 of Google if you have a video embedded on your website. However, it’s not enough to simply have video. Make sure that your titles, descriptions and tags are creative and highlight the content within the video. It also helps to add backlinks so that interested customers can easily find their way to your website.

4.) Improve your click-through rate in emails.
Featuring videos in your emails can improve them in numerous ways. By embedding a video in your email, it increases the open rates by 5.6% and click-through rates by 96%. Video tracking can also help determine what kinds of content should be present in your emails, as it allows you to see how users interacted with the video (opens, replays, etc.). These videos need not be long or super informative, they can feature a simple message highlighting an upcoming sale or promotion, or even thanking your customers for their business.

5.) Reach a wide variety of customers.
Most everyone enjoys videos, in fact, one-third of online activity is spent watching them. Unlike social channels which are generally used most often by a certain age group, video allows you to reach all of your target audience regardless of demographics. Videos provide small businesses with a means to deliver information in a quick, personalized manner. And the more creative you get with your messaging, the more likely it is that your videos will be shared by users from all different demographics.

For small businesses looking to change up their marketing plan, utilize creativity and improve their online visibility, video marketing is a great route to pursue.