Weekly Bitz: Search Marketing 101 & The Building Blocks of a Strong Social Media Presence

Weekly Bitz: Search Marketing 101 & The Building Blocks of a Strong Social Media Presence

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Search Marketing 101: Why Should Small Businesses Use Paid Search? (July 12, 2018)
MarketingBitz: “Paid search can be a cost-effective and efficient strategy for small businesses. And you don’t need a marketing expert to reap the benefits. Here’s how paid search can help your business drive revenue.”

The Building Blocks of a Strong Social Media Presence (July 10, 2018)
MarketingBitz: “For small businesses owners looking to take control of their digital marketing and increase their online presence, social media is a critical component. Although it requires a decent amount of time and effort, when implemented correctly, social media can provide tremendous growth for your business.”

4 Social Marketing Tips for Small Business (July 11, 2018)
Business 2 Community: “Social Media Marketing is not just sharing a coupon or posting a funny meme. When used correctly you can attract an audience of followers and drive that audience to your website or retail location to convert them to paying customers.”

The small business owners guide to conquering SEO: The glossary (July 9, 2018)
Search Engine Land: “If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one or more aspects of search engine optimization (SEO), and for good reason.”

5 Major Tips to Build & Improve Your Online Presence with Content Marketing (July 9, 2018)
Search Engine Journal: “In short, building up your online presence is a process that eventually becomes profitable. So what can you do to encourage this growth?”

The Building Blocks of a Strong Social Media Presence

The Building Blocks of a Strong Social Media Presence

For small businesses owners looking to take control of their digital marketing and increase their online presence, social media is a critical component. Although it requires a decent amount of time and effort, when implemented correctly, social media can provide tremendous growth for your business.

Social media gives small businesses a unique way to connect and interact with their customers on a more personal level. Small businesses are generally more community and individual focused, providing them with a huge opportunity to share information and generate engagement among these local followers.

Here are a few steps for kicking off your small business’s social media strategy.

Decide on Platforms   

The most important aspect of social media is being where your customers are. Therefore, when starting out, it’s best to determine which channels will reach the greatest portion of your target audience. That way, you can focus your efforts on those channels. Other social media accounts can be created once you feel comfortable and organized with your current platforms.

Also keep in mind the type of content you want to share with your followers and which platforms make the most sense for delivering it. Leveraging different content across various relevant platforms can prove useful when executed correctly.

Fill Out Your Profiles Completely

Once you’ve filled out all of the basic information, (business name, address, phone number, hours of operation, etc.) you’ll come across areas that are slightly more complex, like your business description. It’s here that you’ll want to provide a focused explanation of your business specialties. Ask yourself, what problem am I solving for my customers? What products and/or services am I providing them? What sets me apart from my competitors? Provide content that will answer these questions and educate your customers.

Provide Social Links on Your Website

Your website and social media channels should work together. It’s important to make sure that your website links back to your various social media accounts and vice versa. Create social media icons so that users know exactly which platform they are being redirected to from your website. You want to make it easy for your customers to find and contact you on these channels.

Promote Your Pages

All social media channels have numerous options available for paying to promote your pages or content. This will help you reach a broader audience and can help increase your followers and generate greater engagement. Choose posts that are packed with information and appealing to consumers, then select a target demographic that you want the post pushed out to.

Create a Schedule for Posting

Once you’ve got your feet wet, it’s important to formulate a schedule for posting and stick to it. Consistency is key, as most of your followers are likely not checking your pages regularly. Content on feeds changes quickly, so you need to make the most of both the timing of your posts as well as the content you’re putting out.

Formulate a strategy for consistent posting times and follow the 80/20 content rule: 80% of posts should be informational and entertaining content and the remaining 20% can be self-promotional.

Utilize Visual Content

Reading line after line of text can get old after a while. Be sure to mix in some visual content to grab the attention of your customers. Research shows that 40% of online users will give more positive responses to visual content than text-based content. Both images and videos can be used across all the social channels. Platforms like Facebook and Instagram allow users to ‘go live’ with their followers, providing them with a live feed. This is great for promoting and showcasing things like sales, promotional events, work within the community and more.

Don’t Forget to Engage

Don’t just publish your content and forget about it. Make sure you look back at what you’ve posted to check for engagement. You should be actively responding to your followers, as this will build trust and loyalty with them. It will also showcase to others that perhaps aren’t following you that you’re a business of integrity and that you care about your customers.

Weekly Bitz: DIY Online Marketing Tools & Ways to Grow Your Email List

Weekly Bitz: DIY Online Marketing Tools & Ways to Grow Your Email List

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

DIY Online Marketing Tools for Small Business Owners (July 6, 2018)
MarketingBitz: “You’ve never had greater access to easy, inexpensive (or absolutely free) online marketing tools than you do right now. Whether you’re a dedicated do-it-yourself’er or just want to experiment with online marketing on your own for a while, this is where you can get started.”

10 Easy Ways to Grow Your Email List (July 5, 2018)
MarketingBitz: “Email marketing databases naturally degrade by around 22.5% each year. This decline can impact your marketing substantially if you aren’t formulating enough new leads to replace the old ones.”

How to Create High-Quality Content (July 6, 2018)
Search Engine Journal: “Your content ideas will determine whether your content will turn out great or forgettable. When you develop the right content idea, your audience will literally devour it and help spread it for you.”

What Is A Website Strategy (July 5, 2018)
Business 2 Community: “What site you need built varies in the cost due to the time it takes to code and plan. Think about your content. What do you want the website to say? How many pages? Have you thought about how your visitors will arrive to your site?“

A Primer On Growing Your Business (July 5, 2018)
MediaPost: “According to writer Tanya Van Kampen, suggesting how to get your business in front of a vast digital audience, there are six important digital marketing channels you should be utilizing to grow your business.”

10 Easy Ways to Grow Your Email List

10 Easy Ways to Grow Your Email List

Losing subscribers from your email list is inevitable. People’s email addresses change, they abandon old accounts, or they opt out for unknown reasons. In fact, email marketing databases naturally degrade by around 22.5% each year. This decline can impact your marketing substantially if you aren’t formulating enough new leads to replace the old ones.

So how can you grow your email database easily and efficiently? Here are a few helpful ways.

  1. Have a sign-up form on your website.
    This is such a simple thing to do and it can prove incredibly effective in gaining email subscribers. Your website is a crucial component of your marketing, and it’s often the first thing a customer sees when they start researching your business. Prompting website visitors to sign up for your emails is a great way to get them engaged and help them learn more about what’s going on within your business.
  2. Create excellent content.
    If your emails are packed with unique, creative content that keeps your subscribers engaged, the more likely they are to remain subscribed. They also might forward your emails to friends and family if they like the content enough and deem it useful.
  3. Segment your emails.
    All of your customers are not the same and should not be treated as such. By segmenting them based on personas, you’ll be able to better target the content within each email and format it to fit each group. You customers are more than likely at different positions in the purchasing cycle, requiring varying information for each checkpoint. Segmenting your emails can help you reach all of them at the right time.
  4. Promote gated content on your website.
    Gated content is content that cannot be retrieved unless a website visitor provides an email address. You want to offer your customers something of informative value. Things like white papers, eBooks, webinars, and how-to guides are excellent forms of gated content.
  5. Utilize social media to promote an online contest or giveaway.
    Depending on your business, offer your customers something that’s worthwhile to them. For instance, if you’re a bakery, you could giveaway a free cake, or a carpet cleaning business might offer up one free room cleaning. Simply ask your social media followers to provide their name and email address to enter the contest.
  6. Include ‘share’ buttons within your emails.
    At the bottom of your emails, add icons and links to your various social media accounts. These ‘buttons’ will allow your subscribers to share content directly from the newsletter to their social channels. It’s also beneficial to include a ‘forward’ button so that users can forward the email to others.
  7. Provide an offer in exchange for an email address (coupon, discount, etc.)
    Consumers are always on the lookout for a good deal or discount. So provide them with one by placing a banner ad on your website that offers a free coupon or discount in exchange for their email address.
  8. Start a loyalty program.
    Just as customers appreciate a good deal, they also appreciate being rewarded for being a loyal customer. Create a loyalty program that provides benefits to customers who shop with you often. Simply ask them to provide basic information to join the program, including an email address.
  9. Reward current subscribers for referrals.
    If your current customers are recommending you to their friends and family, and you’re gaining more business because of it, those loyal customers should be rewarded for doing so. Offer incentives to customers that provide referrals.
  10. Create a blog that readers can sign up for a subscription to.
    Blogs are designed to provide your customers with useful information about the different areas and components of your business. Incentivize customers to subscribe to your blog in order to receive this useful information.
WeeklyBitz: Develop Your Audience and Build Your Brand & Optimizing for Local Searches

WeeklyBitz: Develop Your Audience and Build Your Brand & Optimizing for Local Searches

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

MailChimp Webinar Recap: Develop Your Audience & Build Your Brand (June 27, 2018)
MarketingBitz: “In a recent MarketingBitz webinar, attendees were enlightened with a presentation centered around reaching customers and growing your business through email marketing.”

How You Can Optimize Your Small Business for Local Searches (June 26, 2018)
MarketingBitz: “It’s important to remember that the search engine optimization job is never something that can be completed overnight. It’s something that builds steadily over time through each post, each link and review.”

How to Make More Engaging Videos for Your Small Business (June 27, 2018)
Small Business Trends: “Small business Trends spoke with Animoto’s Chief Video Officer, Jason Hsiao, about how small businesses can capitalize and make more engaging videos for social media.”

5 Tips For Your Digital Marketing Strategy (June 26, 2018)
Business 2 Community: “Your digital strategy is like a plant, the more you put in the more you get out. If you don’t have the time to care for your plants, see about hiring a landscaper.”

Small Businesses, Follow These Three Critical Steps To See Immediate Online Results (June 25, 2018)
Forbes: “Few businesses have the time or the money to build an empire. However, every small business can take these steps to ensure online success.”