Weekly Bitz: Paid Social Media in Your Digital Marketing Strategy & The Most Effective Digital Marketing Channels

Weekly Bitz: Paid Social Media in Your Digital Marketing Strategy & The Most Effective Digital Marketing Channels

Below is the roundup of some of this week’s MarketingBitz articles and blogs.

Why Should Paid Social Media Play a Role in Your Digital Marketing Strategy? (January 10, 2019)
MarketingBitz: “To better increase your chances of reaching your target audience at the right moments, you should consider investing in paid social media advertising. Paid social utilizes sponsored content and advertising to boost your brand’s presence.”

The Most Effective Digital Marketing Channels for Small Businesses (January 8, 2019)
MarketingBitz: “For many years, there was agreement among marketers that email was the most effective digital marketing channel. Small businesses took this advice and ran with it. If they had limited marketing budgets, they focused on email and little else.”

3 Social Media Trends for the New Year (January 7, 2019)
Business 2 Community: “Social media is a viable way to drive sales and build relationships with customers, but it’s important to always keep up with the latest developments to ensure you’re maximizing your efforts.”

How to Create Your Best SEO Content This Year (January 7, 2019)
Search Engine Journal: “In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them. Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost.”

Facebook Advertising vs. Google Advertising: Which is Better? (January 7, 2019)
Business 2 Community: “For some reason, this question has been coming up more and more often lately. Perhaps it’s because Facebook has been in the news so much. (Which confirms the saying that there’s no such thing as bad publicity!)”

Why Should Paid Social Media Play a Role in Your Digital Marketing Strategy?

Why Should Paid Social Media Play a Role in Your Digital Marketing Strategy?

If you already have a digital marketing strategy in place for your small business, it more than likely includes social media. Having a strong social media presence is essential these days, as that’s where consumers of all ages are spending a great deal of their time.

Different platforms are utilized more often by different groups. For instance, 68% of US adults are Facebook users, while 35% utilize Instagram, 29% Pinterest and 24% Twitter. When broken down by age group, 88% of 18-29-year-olds utilize some form of social media, compared to 78% of 30-49-year-olds, 64% of 50-64-year-olds and 37% for those age 65+.

In short, your customers are on social media in some capacity, and, in order to reach them at important times in a meaningful way, you need to make sure that you have a strategy in place. To better increase your chances of reaching your target audience at the right moments, you should consider investing in paid social media advertising.

Paid social utilizes sponsored content and advertising to boost your brand’s presence. This form of advertising allows small businesses to reach users who aren’t following your pages directly but have shown interest in the past in a product or service that you’re offering, or they may fall within your target demographic.

As a small business owner, it’s important to make the most of your marketing dollars to help you achieve your digital marketing goals. Social media advertising is a great channel to invest in, as it can provide a wealth of benefits. Here are some of the advantages that paid social media advertising offers.

Customized Budgets

As mentioned above, most small businesses have limited marketing budgets, and social media advertising is a moderately cost-effective way to promote your business. Before you start paying for ads on social, you’ll want to determine a budget that best feeds your individual needs.

Many social platforms offer the pay-per-click (PPC) model, which means that you’re only paying when a user does what you’re asking them to do. Take some time to research the different advertising options each platform offers and determine which ones will work best for your budget and goals.

Extended Reach

Unlike organic social media, paid social ensures that your ad will be seen by your chosen audience, paving the way for increased leads, website traffic and sales. Through paid social, you can identify a set audience based on specified options, like gender, location, age and preferences. You can then tailor your content to best fit your chosen audience.

Each platform provides different segmentation options, so you’ll want to do some research and figure out which channels your customers are utilizing most often. This will ensure that you’re targeting the right people.

Increased Brand Awareness

Paid social is an excellent way to boost brand awareness. The more often your business appears in a user’s newsfeed, the more likely they are to remember you. Such recognition can lead to enhanced credibility and increased engagement, which can ultimately lead to sales.

In order to create positive brand awareness, you’ll want to create social ads that are creative and informative. Utilize unique photos, color schemes and text that will capture consumer’s eyes and keep put your business top of mind when they require a product or service that you offer.

Weekly Bitz: What Small Business Owners Must do Online in 2019 & Social Media Trends & Statistics

Weekly Bitz: What Small Business Owners Must do Online in 2019 & Social Media Trends & Statistics

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

What Small Business Owners Must do Online in 2019 (January 2, 2019)
MarketingBitz: “Content will be king in 2019 — although a different kind of king — and creating the type of quality content that Google rewards today may be the most important thing your small business does in the upcoming year.”

2019 Social Media Trends & Statistics (January 2, 2019)
Business 2 Community: “From small businesses to major corporations, every brand needs to have a social media marketing plan in 2019. Sometimes, it might even feel like every company should have their own photography staff and video production studio to keep up with the latest social trends. Yes, these things could help, but keeping your finger on the pulse concerning where your audience is and what they are now responding to is the first step.”

Why Social Media Marketing Is Crucial for Your Local Business (January 2, 2019)
Search Engine Journal: “Facebook (and other relevant social media platforms) can substantially help your local business grow. If you do it right. This begs a natural question: How exactly can your business benefit from being present on social media channels?”

How to Do Email Marketing: A Beginner’s Guide (January 2, 2019)
Business 2 Community: “Figuring out how to do email marketing is the hardest part, one that often stops people from taking the leap, but it doesn’t have to be daunting. The moment you see the results from your first send, you’ll see why it’s worth it.”

Where & How to Get the Right Reviews for Your Business (December 28, 2018)
Search Engine Journal: “Online reviews play a huge part in the modern customer’s journey. Earning reviews is a necessary part of any modern marketing strategy. But where should you get started if you want to take control and make the most of the consumer’s voice?”

Weekly Bitz: The Ultimate Local Search Checklist & Combining Marketing Strategies to Amplify Impact

Weekly Bitz: The Ultimate Local Search Checklist & Combining Marketing Strategies to Amplify Impact

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The Ultimate Local Search Checklist for Small Businesses (December 20, 2018)
MarketingBitz: “Local search is one of the biggest digital marketing channels available for small businesses. The very fact that you’re reading this publication means you understand that. But with so many variables to watch out for, getting to the top of Google for your local search term can be daunting. So, how do you ensure your website is optimized to generate more local search traffic?”

Rithm Marketing Webinar Recap: 9 Tactics for Improving Your Ranking on Google in 2019 (December 19, 2018)
MarketingBitz: “During a recent MarketingBitz webinar, Joe Morsello, Owner and Chief Digital Marketer at Rithm Marketing discussed several tactics for improving your ranking on Google in the New Year. He kicked off his presentation by detailing how search results have changed over the last decade. They are now made up of many sections, including ads, organic results, the knowledge panel and the local 3 pack.”

Search Marketing 101: Combine Marketing Strategies to Amplify Impact (December 18, 2018)
MarketingBitz: “Some things are just better together. And adding paid search to your marketing mix is no different. By itself, paid search can be an effective standalone strategy for achieving your goals. But as part of a broader, coordinated campaign, it’s also an effective way to boost the impact of your other marketing investments.”

How to Grow Your Business With Better Local Listings (December 21, 2018)
Business 2 Community: “A local listing is a page or section on a directory which displays pertinent information about a business to searchers. Typically, these listings contain names, addresses, phone numbers (often called NAP data), as well as descriptions of a business, pictures, and reviews from customers.”

How Email Marketing Can Help Your SEO Efforts (December 19, 2018)
Search Engine Journal: “None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each.”

Rithm Marketing Webinar Recap: 9 Tactics for Improving Your Ranking on Google in 2019

Rithm Marketing Webinar Recap: 9 Tactics for Improving Your Ranking on Google in 2019

It’s never been more important for small businesses to make their presence known on Google. Google loves Google, so in order to rank well in searches that take place on the platform, businesses must comply with certain best practices.

During a recent MarketingBitz webinar, Joe Morsello, Owner and Chief Digital Marketer at Rithm Marketing discussed several tactics for improving your ranking on Google in the New Year. He kicked off his presentation by detailing how search results have changed over the last decade. They are now made up of many sections, including ads, organic results, the knowledge panel and the local 3 pack.

He then elaborated on what Google says impacts ranking, including relevance distance and prominence. Google has kept a certain level of secrecy on how exactly to use these components to your advantage.

He then discussed the results of Moz’s Local Search Ranking Factors study including what factors hold the most leverage for local pack results (Google My Business (GMB) signals (25%), link signals (17%) and review signals (15%)), as well as organic results (link signals (28%), on-page signals (26%) and behavioral signals (12%)). Over the last 10 years, Google has made many algorithm changes, so ranking factors have changed.

He then dove into the nine tactics in detail, which included:

  • Do keyword research
  • Optimize your GMB listing
  • Regularly upload photos/videos to GMB
  • Use new GMB features — specifically Posts
  • Manage your reputation (reviews)
  • Get consistent, accurate business info into the ecosystem
  • Earn links on reputable sites
  • Optimize your website for search engines
  • Develop authentic content that your audience will value

After discussing each, he gave three additional ranking tips for your small business’s website, including making sure it’s mobile-friendly, making it secure with an SSL certificate (HTTPS) and making sure the pages load quickly and aren’t slowed down by large image files and graphics.