Here’s How You Can Improve Your Email Marketing Campaigns

Here’s How You Can Improve Your Email Marketing Campaigns

Email marketing is tricky business. There’s a lot of rules in play, as you don’t want to flood your subscribers with useless information constantly, but you also don’t want to go stagnant and have them to forget about you.

The ultimate goal is for your subscribers to engage and interact with your emails by responding to your specific call to action. So how can you make your emails the best they can be to do this? Here are a few tips for how you can improve upon your current and future email marketing strategy.

Provide a Clear Call to Action

Each and every one of your campaigns should have a single focus. What are you trying to get your customers to do? Are you trying to get them to subscribe to your blog? What about visiting a specific page on your website? Or viewing a new product demo or educational webinar? Whatever the task may be, you need to be sure that it is the focus of your emails. Provide clear instruction for what you want your subscribers to do, that way, there’s no discrepancies.

Explain the Benefits of What You’re Offering

Now that you’ve decided what you want your customers to do, you need to explain to them why they need to do it. Explain the benefit that you’re providing them by offering this specific item. For instance, if you’re trying to get your customers to purchase your products online for an additional discount, explain to them the ease of doing so. Provide them with an incentive, like free shipping or a coupon after purchasing. Consumers want to be rewarded for the actions they take, so be sure to listen to those needs.

Create an Engaging Subject Line

Your subject line is the first thing your customers will see when they check their inbox. And, more than likely, they are looking at many more emails than just yours. You need to have a unique subject line that sets you apart from the rest and grabs your reader’s attention right from the get-go. When creating a subject line, be sure that it’s fewer than 50 characters and gets your point across. You can even try for a more personalized approach by inserting the receiver’s name in the subject line.

Make it Short and Sweet

Nowadays, consumers want quick and easy. Nobody wants to read an email that goes on forever and ever. The shorter and quicker your email is, the better, so long as you can get your point across effectively. Be sure to keep the most important information above the fold, that way, users will be able to see your main content right away.

Present Subscribers with an Exclusive Offer

Urgency should play a big role in your email marketing campaigns. When there’s urgency, consumers are going to feel more compelled to complete a task. Present them with offers that are for a limited time period, like a buy one get one half off, or a 10% of all sale items. You can also promote events or special promotions in this manner, like a one-day only sale or event. Make sure you express the component of urgency so that they understand the offer is only for a specified amount of time.

Weekly Bitz: Social Media Marketing Do’s and Don’ts for Your Small Business & Debunking Digital Marketing Myths

Weekly Bitz: Social Media Marketing Do’s and Don’ts for Your Small Business & Debunking Digital Marketing Myths

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Part 2: Social Media Marketing Do’s for Your Small Business (January 24, 2019)
MarketingBitz: “There are currently an estimated 3.397 billion active social media users. It’s safe to assume that many of your customers are among this group. Thus, remembering that you need to be where your customers are, you need to be sure that you not only have a social media presence, but that you’re executing a proper strategy to keep your customers engaged and informed.”

Part 1: Social Media Marketing Don’t for Your Small Business (January 22, 2019)
MarketingBitz: “Now more than ever, it’s important to know both what you should be doing on your social media channels, as well as what you shouldn’t be doing. These guidelines go beyond just content alone, and the more you know, the better equipped you’ll be when putting together a social media plan that takes all of these components into account.”

Debunking Digital Marketing Myths (January 24, 2019)
Business 2 Community: “Digital marketing is fraught with misconceptions that many marketers fall victim to. Some are myths that have never been true, while others were once true but no longer are. The pace of change in the industry creates new truths and misconceptions at breakneck speed, so it can be challenging to keep up.”

Digital Marketing: Keyword Research 101 (January 24, 2019)
Business 2 Community: “Basic keyword research plays a fundamental role in any marketing effort and should be the starting point when creating a new website for your business.”

How to Create Engaging & Well-Performing Content (January 22, 2019)
Search Engine Journal: “Performing well in both search and social requires you to create content that is more than just a bunch of words on a page. It requires you to create content that your audience actually cares about. While this task is much easier said than done, it is achievable provided that you follow a specific plan.”

Part 2: Social Media Marketing Do’s for Your Small Business

Part 2: Social Media Marketing Do’s for Your Small Business

There are currently an estimated 3.397 billion active social media users. It’s safe to assume that many of your customers are among this group. Thus, remembering that you need to be where your customers are, you need to be sure that you not only have a social media presence, but that you’re executing a proper strategy to keep your customers engaged and informed.

Earlier this week, I published a post detailing a few tactics to avoid within your social media marketing strategy. As a 2-part series, this second installment will focus on the things that you should be doing.

Complete Your Profiles

One of the biggest mistake’s businesses can make is not completely filling out their social media profiles. If you’re taking the time to implement a social media strategy, do it right. Be sure to completely fill out all of your information on each and every channel. Your social-savvy customers will likely visit your page at some point or another to gather a piece of information. It could be your hours of operation, phone number or web address.

As a business owner, you need to make sure that all of this information is prevalent on your page. You should also have photos and videos highlighting your products and services. A picture is worth a thousand words, and your customers want to see and understand what value our offering them as opposed to a competitor, so show it to them through photos and videos.

Know Your Audience

In order to know what types of content to post, you need to know and understand the consumers within your audience. Take the time to compile the data of your followers. Where do they live? Are they male or female? What are their interests? What are their likes and dislikes? These are all questions that must be answered.

Most social media sites, like Facebook, Twitter and Instagram offer audience insights and other analytics to help you understand your followers better. If you want to learn more than what’s offered, you can always survey your customers to learn more about them by asking specific questions.

Be Unique and Original

Nothing is worse than a social media page that posts the same boring content over and over. One of the great things about social media is that it gives businesses a chance to be unique and get creative. Don’t overlook this opportunity, use it to your advantage by coming up with content that highlights your company’s personality and brings out the best aspects of your brand.

Use your social media pages to highlight what sets you apart from your competitors. Create and publish content that’s unique and memorable.

Share Content

Along with creating your own original content, you should also be sharing content that’s relevant and informative to your business. For instance, if you’re operating a bakery and plan to release a line of gluten-free cupcakes, you might want to post an article from an outside source that discusses the basics of gluten-free baking, or how to be successful when attempting gluten-free baking. Remember, sharing is caring.

Learn the Best Times to Post

Timing is an incredibly important component of any social media strategy. In order to ensure that your content is viewed by the most possible people within your target audience, you need to experiment with posting times. Determine which times are generating more engagement than others.

Ask yourself, should I be posting in the morning, afternoon or at night? What day(s) of the week should I post, and what kinds of content should I post on those days? You can also create a checklist of sorts to help guide you through this process, as well as to make sure that your content is free of grammatical errors, has valid links and is available to be shared by your followers should they choose to.

Part 1: Social Media Marketing Don’ts for Your Small Business

Part 1: Social Media Marketing Don’ts for Your Small Business

Your social media channels are a huge part of your brand and should be treated as such. They should present your business in a positive light and help you connect with your customers, both old and new, on a more personal level.

Now more than ever, it’s important to know both what you should be doing on your social media channels, as well as what you shouldn’t be doing. These guidelines go beyond just content alone, and the more you know, the better equipped you’ll be when putting together a social media plan that takes all of these components into account.

Although it can be overwhelming to execute correctly, if you take the time to get to know your audience, plan ahead of time and create relevant content, you’ll increase your chances of achieving your social media goals.

For part 1 of 2 in this series, here are a few tips as to what you should not be doing on your various social media channels.

Don’t be Overly Self-Promotional

Although it’s essential to educate your customers on your business and its offerings, it’s also important to know when to do it. Your content shouldn’t always be exclusively about your business, there should be some variation involved. It can be beneficial to be comical, interesting and unique on social media, so long as it’s appropriate. Sharing content that is entertaining and unique (articles, gifs, memes, etc.) will help you build personal connections with your customers. They might even share your content on their own pages if they like it enough.

Don’t Forget to Cross-Promote on Your Channels

If you’re operating multiple social media channels, like a Facebook and an Instagram, you should be cross-promoting your content across these channels. Doing this will increase exposure to your posts and can help generate more engagement than a single channel alone. For instance, if you’ve published a new product on your Instagram page with a description and other information, be sure to link that post to your Facebook page as well. A lot of your customers may have one channel and not the other, so it’s important to cross-promote your content.

Don’t Ignore Comments and Reviews

Your social media channels are meant to be just that, social. That means engaging and communicating with your customers, even when you don’t want to. You should be responding to comments and reviews, both positive and negative, in a timely fashion. If your customer posts a question, they are more than likely expected in to be answered within a 24-hour window. If you can’t write out an answer immediately, you should write a short response explaining that you’re seeking out the information and will have an answer soon.

Don’t Spam Your Followers

Much like email spam, your customers don’t want their social media pages to be spammed either. Don’t post about the same content or topics over and over again, as it can become annoying to your followers. You want to have variation in your content to keep things interesting. You also want to make sure that you’re not posting more than the recommended number of times on each channel.

Don’t Forget to Stay Updated

Social media best practices are ever-changing. You want to make sure that you stay updated and informed when these changes occur. Set aside some time every few months to research any trends or updates. You should also monitor your competitor’s social media channels and see what kind of content they are posting. You might come up with a few unique ideas of your own from doing this.

Weekly Bitz: Strategies for Improved SEO & How to Set Up a PPC Campaign from Scratch

Weekly Bitz: Strategies for Improved SEO & How to Set Up a PPC Campaign from Scratch

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Winning the 2019 Search Results: Strategies for Improved SEO (January 17, 2019)
MarketingBitz: “You had 2018 well under control for as far as SEO is concerned, alright, but how prepared are you for 2019? History has taught us that SEO trends evolve year after year to the effect that your previously effective SEO practices may or may not bear significant results in the coming year. You, therefore, need to constantly revise and update your SEO and marketing strategies in order to align them with the fast-evolving digital world.”

How to Set Up a PPC Campaign from Scratch (January 15, 2019)
MarketingBitz: “Paid search or pay-per-click (PPC) advertising campaigns can help your business quickly receive more convertible website traffic, leads and ultimately boost sales. Both Bing and Google Ads PPC platforms are great marketing investments that help brick and mortar shops and e-commerce sites target their customers, making their product more discoverable in the right location and to the right audience.”

Top 10 Benefits of Email Marketing (January 17, 2019)
Business 2 Community: “Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.”

9 Tools for More Effective Content Marketing Campaigns in 2019 (January 17, 2019)
Small Business Trends: “Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balance social, content, email, and other inbound marketing tactics.”

Small Business Social Media Do’s and Don’ts (January 17, 2019)
Business 2 Community: “As a small business owner, social media provides you with a great opportunity to connect in a personal way with your ideal buyer. It’s hard to look at a Facebook page with thousands of Likes and feel like you can compete, but the truth is, numbers are only a small part of an effective social strategy.”