by Ning Supharek | Jan 18, 2020
In part 4 of the case studies put out by digital agency Distrikt, a local salon launched an online reservation platform that led to a huge increase in bookings and customer satisfaction.
CHALLENGE
An online, salon reservation platform needed help acquiring new users and increasing bookings. Despite influencer marketing and consistent organic posts on Instagram, the client could not achieve more than a handful of bookings per week. DISTRIKT was given $15K and 3 months to revamp the client’s strategy, manage their paid media campaigns and drive performance.
STRATEGY
- Targeted hair stylists living within a commutable distance and working in Manhattan.
- Served data-driven digital advertising across search, display and Facebook / Instagram.
- Utilized multi-channel retargeting to bring users back to the website and finish booking.
- Optimized digital messaging towards most engaged geos, promos, creatives and audiences.
- Deployed weekly email newsletters to share industry news, valued content, promote events, request customer feedback and upsell / cross-sell users through special offers.
RESULTS
- 10K users daily reach
- 15x increase in bookings
- 20x registered monthly active users
Read more case studies from Distrikt here!
by Ning Supharek | Jan 18, 2020
In part 3 of the case studies put out by digital agency Distrikt, a local credit union successfully used data driven marketing strategy to increase home equity loans.
CHALLENGE
A local credit union needed to increase the number of home equity loan sign ups among their existing customers. Faced with strong local competition, DISTRIKT was asked to help develop a highly-focused, data-driven marketing strategy.
STRATEGY
- Linked demographic, online, and purchase information to identify existing customers who were eligible and pre-approved for a home equity loan.
- Leveraged Salesforce Marketing Cloud to build a comprehensive customer journey and deploy a 3-month campaign consisting of 5 emails.
- Worked with predictive analytics to understand performance, refine strategy and optimize additional campaigns across web, mobile and social media.
RESULTS
- 2.7MM emails sent
- 93% increase in loans
- $1.3MM in revenue growth
Read more case studies from Distrikt here!
by Ning Supharek | Jan 18, 2020
In part 2 of the case studies put out by digital agency Distrikt, an NYC real estate company harnessed the power of digital marketing to reach more buyers.
CHALLENGE
An NYC based real estate firm needed help driving attendance for their upcoming open house. The unit had been on the market for over 100 days, but agents were not attracting serious buyers through local listing sites. With 2 weeks and an agent team with no prior digital marketing experience, DISTRIKT had to both educate the client and deliver results.
STRATEGY
- Targeted active investors and high earning business professionals, making $200K+ per year, in-market for real estate and living in key neighborhoods within Manhattan.
- Served digital ads to the target audience across display, mobile and social media.
- Optimized towards highest performing geos, creatives and audience segments.
RESULTS
- 700K ads served
- 50 open house inquiries
- 3x increase in offers
Read more case studies from Distrikt here!
by Ning Supharek | Jan 11, 2020
We all know how instrumental digital marketing is to businesses, especially to retailers. The below case study by digital agency Distrikt showcases the power of digital marketing in boosting sales around a seasonal event.
CHALLENGE
A local furniture store in NYC needed to drive in-store foot traffic for their Presidents’ Day sales event. In the past, they had only sent loyalty emails and printed flyers to households within walking distance of the store. This resulted in thousands of dollars spent on printing and shipping with minimal response. With only 10 days leading up to the event, a $5K budget and a client with no prior experience running digital advertising, DISTRIKT was ready for the challenge.
STRATEGY
- Targeted people in-market for specific styles / brands of furniture, in key zip codes around the store.
- Served digital ads to the target audience across display, mobile and Facebook / Instagram.
- Continuously optimized towards best performing geos, creatives and customers.
RESULTS
- 1.5 million ads served
- 60% increase in foot traffic
- $700K+ in furniture sold
Read more case studies from Distrikt here
by Ning Supharek | Dec 1, 2019
It can be especially difficult for a restaurant owner to turn new customers into loyal ones if those people are new to the area. New residents often sample a variety of restaurants before choosing their favorite spots. That’s why it’s important to do more than offer incredible food and focus on creating a great first impression. Obviously, those things are important, but it’s vital to create a relationship with that customer.
To begin building what will hopefully be a long-term relationship, you often have to offer an incentive — special offers or some kind of deal.
So how do you do that? Incentivize those new customers.
Offer Discounts Based on Age
This is a classic. If parents know that every time they come to your place — even if it’s just on a particular day — they’re going to shave a bit off their bill, that may encourage them to visit more often instead of going elsewhere. Just make sure your discount is well promoted.
Promote Specials Based on the Day or Time of Day
Dynamic pricing at work here. Bars have their happy hour, not just because it makes customers happy, but it makes bar owners happy to see customers coming in earlier, at a typically less-busy time. If you often see a lull on Monday nights, offer an awesome Monday-night special that your customers will have trouble refusing. Again, make sure this is well promoted, so customers coming on, say, Friday, will be reminded about what they can have when they come in on Mondays.
Market to People who just Moved into Town
If you aim your marketing at residents who are new to the community, and you can get them in the door, it’s extremely important to offer them more deals so that they return. That might involve sending them home with an added incentive to return (half-off your next appetizer!) as they leave — or using a service that will send them a thank you note for coming paired with another special offer for when they return. The new movers are the people in your community who haven’t picked out any favorite restaurants yet. You could be their first.
Loyalty Programs
This is an obvious idea. But I bring it up because it would feel silly not to. If you haven’t developed a discount program for your most loyal customers yet, it’s definitely something to think about.
Theme Days
Your customers aren’t just people who like food. They’re dog lovers. They’re sports fans. They’re marathon runners. Maybe some of them are birdwatchers. Depending on your restaurant, you could have days where anyone dressed as a TV character or their favorite superhero gets a 25 percent discount. Or hold a singles night and see who shows up. Or — if you won’t be breaking health codes — invite your pet parents to bring their dogs.
Not every interest is going to be worth catering to, or practical, but if it’s conducive to your dining establishment, you could host book clubs in the off-hours, where people gather for a drink and appetizers.
The point is — your customers are more than just anonymous people receiving a delivery, sitting at a table or standing at a counter, ready to pick up their food. They have interests. They also have challenges, ranging from time-management to finances and everything in between. If you can remember that and cater to their personality or situation as much as you do their taste buds, you’re going to make a much stronger connection — the first step to building that oh-so-important relationship.
You may have to do that with some clever incentives, but getting your customers to come through the door (and keep them coming back!) is the ultimate goal. Because another fact of being a restaurant owner is that you need your customers more than they need you. That is, until the relationship is no longer one-sided. That’s the day when your hungry and time-starved customer realizes that he or she needs your restaurant’s help more than they thought.
Read more at: https://marketplacetechniques.wordpress.com/2019/11/04/make-a-lasting-impression-how-to-create-meaningful-offers-that-spark-long-term-loyal-customer-relationships/
