Why Online Reviews Aren’t Out of Your Control

Reviews. We’ve all read them. We’ve all given one. Whether by word-of-mouth, phone survey or sharing our experience online, as consumers we’re constantly giving feedback. It’s so commonplace, that now, not only are we sharing our feedback, we’re actively seeking the...

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Organic SEO vs. Local SEO: Which Do I Need?

Each of these digital marketing disciplines — organic SEO and local SEO — involves boosting online visibility for businesses and their websites. In other words, both strategies focus on making websites easy to find when potential customers search for relevant products...

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5 Unique Ways to Repurpose Old Blog Content

If you’re operating a unique niche business, and your website is packed with relevant articles relating to said business, then you should definitely be recycling your old content. A good content marketing plan consists of not only creating new content, but of...

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4 Reasons Why Your Small Business Needs SEO

Consumers are utilizing digital channels more often than not to conduct research about businesses prior to making a purchase or visiting a store. Mobile phones, in particular, have become an invaluable resource for consumers in their moments of need. A Google study...

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How to Get 5-Star Reviews for Your Small Business

In the not-so-distant past, if you wanted to find out which local business was reliable, and which wasn’t, you just walked up to your neighbor by the backyard fence and asked for a recommendation. Today, the internet has taken the place of the backyard fence and...

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Should Your Small Business be Using Twitter?

Although Facebook is overwhelmingly the most popular social media channel, Twitter is also an incredibly useful channel to implement into your small business’s social media plan. If you’re not utilizing it, you’re missing out on a huge opportunity to engage with your...

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Search Marketing 101: Plan a Winning Strategy

Is your paid search strategy all about click-through rates? If so, you could be missing the boat. While your search campaign also depends upon your goals, business model, and budget, understanding the customer decision journey (CDJ) will help you maximize the impact...

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10 Easy Ways to Grow Your Email List

Losing subscribers from your email list is inevitable. People’s email addresses change, they abandon old accounts, or they opt out for unknown reasons. In fact, email marketing databases naturally degrade by around 22.5% each year. This decline can impact your...

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SEO Vs SEM — What’s the Difference?

If you’re a small business owner with little digital marketing experience trying to figure out the ins and outs of search engine marketing (SEM) and search engine optimization (SEO), you’re not alone. It can be very confusing, especially given that the two terms are...

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How to Optimize Your Google My Business Page

If you’re a small business owner looking to improve your local SEO strategy, the first step on your list should be claiming and verifying your Google My Business (GMB) listing. In claiming this listing, you’ll increase your chances of being found in Search Engine...

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Is it Time to Optimize for Voice Searches?

As the Internet of Things continues to grow and change, voice technology is becoming more important. With all the internet-connected devices out there, people are typing less and talking more, whether they’re in their car, walking with a cell phone in hand or sitting...

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Four Ways to Adapt to the New Customer Journey

Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your...

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5 Common Digital Marketing Mistakes to Avoid

Businesses need to be more focused and determined on their digital marketing strategies. This is the only way to generate substantial gains in growth and profit and boost the reputation of your website to your target audience. Otherwise, chances are, you might never...

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The Risk of DIY Marketing Is Doing It Wrong

Most small businesses choose to approach online marketing with a do-it-yourself (DIY) mentality. From managing social media, website updates, listing management (Google My Business, Yelp, etc.) and more, DIY is the cost-effective approach. However, new research shows...

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How Online Reviews Are Impacting Your SEO

You work tirelessly to create an image for your business through authoritative, insightful content. Unfortunately, this is rarely enough. Customers are more likely to believe others who say a business offers a great service than the company itself. This is why reviews...

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Effective Ways to Conquer Local SEO

Local SEO is a highly effective form of online marketing, which enables businesses of all sizes to promote their products and services to local customers. While mastering the local aspects of your SEO campaign may sound daunting, it’s one of the best ways to help your...

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The Power of Crossposting on Social Media

For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, make sure you...

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Tools and Tricks of the Video Marketing Trade

For the past two weeks, we’ve covered a lot of info about how and why to use video marketing to grow your business in 2018. Most likely you’re excited to capitalize on this hot trend. But you’re likely also feeling a bit overwhelmed and wondering where to start, and...

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The Many Faces of Video Marketing

In the early years of video marketing, we were talking primarily about video advertisements distributed online. It was pretty straightforward—create an ad, much the same as you would for television, but distribute it across video ad networks as a “commercial” before...

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Why 2018 is the Year of Video

Spend any time researching trends in digital marketing, and you’ll soon notice that video is taking over. In fact, some experts are calling 2018 the year of video. And that’s no exaggeration. In fact, video is pegged to comprise 80% of consumer online traffic by 2019....

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Short Tail vs Long Tail Keywords in Voice Search

Despite innovations in images, videos, locations and social content, keywords are still the foundation of getting found in a search engine. Understanding which keywords are right for you doesn’t take too long and will help you organize your content. So what is the...

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How to Evaluate & Select a Marketing Partner

Is marketing your business not high on your priority list? Maybe you’ve tried doing it yourself and you simply don’t have the time to manage these activities on top of running your business. Or maybe you want to work with an expert that has the expertise to drive...

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Top 10 MarketingBitz Blogs of 2017

A lot can change in one year, and MarketingBitz.com is no exception. From 2017 to 2018, we have grown and adapted to the ever-changing digital marketing industry. But before we move into the new year, let’s take a look back at the most popular MarketingBitz blogs of...

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2018: The Year of Writing Long-Form Content

Our prediction is that companies creating well-written, appropriately optimized and strategically targeted long-form content will benefit in 2018, more so than ever before. Long-form content typically consist of 1,500-3,000 words, and presents a fairly comprehensive...

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What Is Seasonal SEO — and Is It Worth It?

As SEO is mainly about improving your website for the long run, it may seem like seasonal SEO should be illogical. After all, seasonal SEO only plays a role during a certain time of year. However, many businesses have particular dates when they can expect a higher...

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Managing the Different Types of Calls to Your Business

Not all calls you receive from prospective customers to your business may be of equal value. But, it’s still important that you treat each caller as though they may turn into a customer in the future, or will spread the word about your business to others. At Goodzer,...

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Local SEO: Where Do You Begin?

“Siri, find a Chinese restaurant near me.” Have you ever said something like this to Siri before, whether on the road or otherwise? No doubt, many of us have. Consumers are searching for businesses and shops “near them” more and more often. Google has stated that...

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The Secret to Tracking Social Media Impact

For small business owners, it can be difficult to see a clear return on investment, or ROI, when it comes to all the time, energy, and dollars you’ve spent on social media and review sites trying to get new customers. But, having a compelling online presence is...

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6 Steps to Turning Traffic Into Conversions

Bringing visitors to your website is only half the battle. For visits to have any value, you need to turn them into conversions. The tactics you will use to encourage conversions are completely different from those you use to drive traffic to your site. For local...

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Tips for Maintaining a Strong Visual Brand

Creating a solid visual brand helps tie together all of your visual content across all marketing channels. Using imagery to draw in viewers is an incredibly effective way for brands to get noticed, and it’s a skill that should be practiced for best results. You’ll...

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How to Get Your Business Website Started

In this highly competitive digital world, it is vital for businesses of all sizes to invest in a reliable, user-friendly, and search-engine-optimized website. Without a professional, comprehensive website, it can almost be impossible for new businesses to gain any...

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Why You Should Claim Your Online Listings

There are several websites that allow users to create and manage listings for their businesses. Google, Yelp, and Bing are just a few that you’ve probably used to search for yourself. Why is it important for businesses to take the time to claim their listings? Here’s...

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5 Important B2B Advertising Lessons

“Don’t tell me what your priorities are. Show me where you spend your money and I’ll tell you what your priorities are.” James W. Frick This quote has underlying truth when it comes to spending your marketing dollars. All too often we can look back on our paid...

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Top 5 Reasons to Advertise on YouTube

According to Google, "Every month, more than 1 billion people watch more than 6 billion hours of YouTube video." With such a large audience spending so much time on one platform, it's no wonder that YouTube is becoming the preferred place to advertise for many...

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Identifying High- and Low-Quality Content Pages

Since the Panda update back in 2011, quality has been a key factor in how Google ranks websites. If your website has been active since before 2011, it may have old content that no longer meets quality standards, and this content will continue to bring down your...

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5 Ways to Refresh Your Social Media Content

You know having a presence on social media, specifically Facebook, is important for your small business. You’ve heard it all before: 1.9 billion unique monthly users on Facebook, 2.8 billion active social media users worldwide, etc. If you are using social media for...

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How to Bring Customer Loyalty Back from the Dead

Analysts and various industry professionals have been quick to decree the death of customer loyalty. It’s easy to see why, in the wake of persisting volatility reverberating throughout the retail industry. Each week seems to surface new reports of layoffs or location...

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Big Advertising Ideas for a Small Budget

When advertising on a budget, seeing successful multi-million-dollar advertising campaigns can be a bit discouraging. Not all businesses can afford television commercials, radio, or billboard ads. Smaller businesses often rely on free advertising methods, like social...

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Your Business Might Be Online Without You Knowing It

Your small business may have a big footprint online Lots of small businesses still rely entirely on "traditional" advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. Plenty of small...

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How to Develop a Mobile Strategy in 7 Steps

Quick question: how much time has passed since you last checked your phone? If you’re like me, it was probably a few minutes ago. Mobile devices are a norm and there’s nowhere you can go without seeing someone consumed by their cell phone – waiting in line, on the...

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Do Small Businesses Really Need a Blog?

I’m sure you keep hearing that you should start up a blog for your small business, right? Everyone’s doing it, including your competition, or so everyone says—but is it really worth the time and effort it takes to maintain a blog? Let’s find out. Time and Resources...

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6 Social Media Content Ideas to Save You Time

Is Social Media Worth Your Time? Today small businesses spend more time on social media marketing than they do on website optimization. Now you, a small business owner or marketer, might not need an actual website, as you can promote your brand and sell your...

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Making the Most of Your Incoming Calls

The only thing better for your service-based small business than receiving calls from interested prospective customers is selling them your service. How you handle these incoming calls can make or break your business, so it's very important to make a great first...

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Why Using Media Images Can Land You in Hot Water

Images and content can be found by the millions with just a quick Google search. The internet is so abundant with photos and other media content that using one may not seem like it’s that big of a deal. However, even if you don’t see a copyright on the photo, that...

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Why It is Important to Respond to Reviews

Exceptional customer service has been a pillar of business success for years, and brands such as Nordstrom, Amazon, and Marriott are among the few constantly praised for their above and beyond practices when it comes to customer satisfaction. One could argue that...

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6 Suggestions to More Effective Content Creation

As the results of a new survey from BrightEdge circulates online, it’s likely that increasing numbers of digital marketing agencies, content creators and anyone else vested in using content to attract attention to a site are discussing how to increase content...

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8 Tips to Improve Your Blog Traffic

So, you’re blogging. That’s great. Blogs have SEO value, and they can bring in more leads than other forms of marketing. But, how are you supposed to get people to your blog? I put this post together to help you increase your blog traffic and make the most of your...

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How to Ace Twitter Chats

If you’re on twitter, there’s a good chance you’ve seen something like this before: TL;DR — you’ve just stumbled upon a Twitter chat: What a Twitter chat is: A way to increase brand awareness, engage with your community, and learn from them. What a Twitter chat is...

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How to Give Your Brand Personality

When you break down the aspects of a brand, there are similarities between a brand and a person. A brand has a heart, a personality, morals. A brand can make mistakes, but it can also make things right. A brand can inspire, influence and ignite. Brands are powerful...

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How to Build an Email Marketing List

Even though social media platforms such as Facebook, Snapchat, Instagram, and others get a lot of headlines, humble email should be the first part of your digital marketing strategy (after setting up a website, of course). Why? Email that’s tied to your domain name is...

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5 Simple Tips for Ranking in Google Search Results

When users find your business through local search results, they’re already one step down the conversion funnel because they’re actively looking for your products or services. Indeed, ranking your business in local search results can often mean the difference between...

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3 Ways to Find Topics for Your Blog

Your blog is a powerful marketing tool—if you know how to use it right. Blog posts provide SEO value and can bring in lots of new leads. Blogging can also help you get more website traffic, and your blog can help turn a consumer into a customer. In fact, 81 percent of...

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5 Steps to Superior Agency Relations

There are a number of reasons a business might choose to work with an agency. Many times, it’s because they’re unable to achieve the magnitude of marketing efforts that they desire internally. Sometimes it’s because a business might not have the resources such as time...

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MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.