Staying in touch with your local customers during a crisis
Staying in touch with your local customers during a crisis For most small businesses across America right now, your day-to-day operations are anything but business as usual. While these are unprecedented times, they’re also an opportunity to work on a crisis...
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How to Better MDF & Co-op Programs
Nearly $10 billion is spent each year in Channel MDF (Market Development Funds) and Co-op Marketing Funds. However, MDF and Co-op programs continue to struggle to generate measurable ROI, leaving channel executives feeling as though they are throwing money away. Five...
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Benefits of Cooperative Advertising
Author: Sarah Nasir Cooperative advertising is when a manufacturer and retailer share advertising costs. Cooperative advertising programs are usually offered by manufacturers to retailers or distributors. These programs are beneficial for both of the aforementioned...
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Types of Anchor Text
By: Sarah Nasir Anchor text is the hyperlinked text that you click on. Anchor texts are significant for both external and internal links. There is not much that you can do about the anchor texts from inbound links as you have no control over how others link to your...
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Anchor Text: Best Practices
By: Sarah Nasir Anchor text is the clickable part of the hyperlink. It usually serves as an indication of what the link is about. Anchor text should be a significant part of your SEO strategy – it can increase the validity of your efforts to rank higher on the SERP...
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A 10 Step Framework for Local Businesses – By DISTRIKT
DISTRIKT is a marketing solutions agency based in New York City. They leverage data, digital marketing and their 10-step framework to stitch together custom, digital marketing ecosystems that help companies acquire new customers and achieve growth. Now, more than...
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DISTRIKT MARKETING SOLUTIONS AGENCY
DISTRIKT is a marketing solutions agency specializing in digital marketing to help companies acquire new customers and achieve growth. DISTRIKT is a new member of the Localogy.com (The Local Search Association (LSA)) and were pleased to say a new contributor to the...
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Coupons: An SEO Tactic
Author: Sarah Nasir Concurrently acquiring customers, making sales and driving traffic to your website is not impossible – with the help of SEO. With SEO’s prominence in digital advertising showing no signs of slowing down any time soon, it is crucial for companies to...
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Make a Lasting Impression: How to Create Meaningful Offers that Spark Long-Term, Loyal Customer Relationships
By: Krrish Thanvi It’s a sad fact of being a restaurant owner: even if your food and service are excellent, and a first-time customer had a wonderful experience, it may still be a while before he or she comes through your doors again. After all, customers have...
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4 Steps that will help you Win Customers in 2020
By: Krrish Thanvi Digital trends never sleep—and neither do your customers! That’s why it’s crucial to stay on top of the ever-changing digital advertising landscape, especially as you move into 2020. Customers expect a seamless, integrated experience from start to...
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How Software as a Service models helps in increasing efficiency
By: Krrish Thanvi Software as a Service (SaaS) is a software distribution model where the product is available via the internet and the provider is responsible for the security, availability and performance of the service. With cloud-based applications becoming more...
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How to ask your customers for reviews
There’s so much that goes into a transaction with a customer today. First, you need to advertise to reach them, then turn them into a lead, then nurture that opportunity into a sale. Even then you’re not finished — you still need to make sure they have an excellent...
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Online Salon Reservation Platform Increases Bookings 15x in 3 Months
In part 4 of the case studies put out by digital agency Distrikt, a local salon launched an online reservation platform that led to a huge increase in bookings and customer satisfaction. CHALLENGE An online, salon reservation platform needed help acquiring new users...
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Leveraging Data and Salesforce to Drive Home Equity Loans for Local Credit Union
In part 3 of the case studies put out by digital agency Distrikt, a local credit union successfully used data driven marketing strategy to increase home equity loans. CHALLENGE A local credit union needed to increase the number of home equity loan sign ups among their...
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NYC Real Estate Firm Attracts Buyers to Open House with Digital Marketing
In part 2 of the case studies put out by digital agency Distrikt, an NYC real estate company harnessed the power of digital marketing to reach more buyers. CHALLENGE An NYC based real estate firm needed help driving attendance for their upcoming open house. The unit...
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Local Furniture Store Embraces Digital Marketing for Presidents’ Day Sales Event
We all know how instrumental digital marketing is to businesses, especially to retailers. The below case study by digital agency Distrikt showcases the power of digital marketing in boosting sales around a seasonal event. CHALLENGE A local furniture store in NYC...
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How to Nail the Timing & Frequency of Social Media Updates
Social media is a highly effective way to engage with target audiences, however posting when you feel like it even if it is consistent is not enough. There are times that are optimal to post on social media and will bring you better results. There is no set answer as...
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Tools to Plan your Social Media Content
Social media plays a crucial role in reaching target audiences and if done correctly can be very effective to a business. In today's digital age businesses have access to a variety of social media platforms to establish presence on. With so many social networks to...
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6 Things Marketers are Focusing on in 2020
1. The MQL's Irrelevance A marketing qualified lead (MQL) is a lead who has been deemed more likely to become a customer compared to other leads. Gartner predicted in 2017 the MQL will become irrelevant as a result of marketing teams aligning with sales and service to...
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How to Choose the Best Facebook Ad
Facebook being a social media giant with over 1.8 billion active users each month is an ideal place to reach new audiences as people are spending a significant amount of time there. Facebook's business platform has grown to give advertisers a variety of tools and...
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Host Your Own Webinar!
Webinars are online events that combine video, audio, and polls to engage audiences from anywhere. Online webinars are very useful to any business as they make communication with prospects, employees, partners, and customers easy and efficient and can be done from...
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Make a Lasting Impression: How to Create Meaningful Offers that Spark Long-Term, Loyal Customer Relationships
It can be especially difficult for a restaurant owner to turn new customers into loyal ones if those people are new to the area. New residents often sample a variety of restaurants before choosing their favorite spots. That’s why it’s important to do more than offer...
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The 10 Best SEO Tools used in 2019
We’ve compiled a list of the top ten SEO tools to help you master SEO optimization.
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2019 SEO Techniques – Low Effort & High Return
Want SEO techniques that are easy to implement and will bring high results? This post is perfect for you, especially because all these techniques can be done by yourself!
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Case Study – B2B Small Business Leads
cover image from: https://info.themezzaninegroup.com/blog/what-does-b2b-mean Echo Partners is a B2B financial company that was started to give community banks access to the tools and resources traditionally available only to large institutions. Echo Partners has...
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Effective Email Marketing and Segmentation
cover image from: http://www.mergedesignblog.com/email-marketing-and-why-you-should-be-doing-it/ How to capture emails Sending good emails is important, however it is more important to send good emails to the right people. Your email list should consist of an audience...
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Make Your Content Appeal to Gen Z-ers
Over the last few years, talk has gradually shifted away from Millenials to Gen Z-ers, the cohort born roughly between 1995 and 2010. Now that Gen Z-ers are estimated to make up a third of the world’s population, ignoring them would be a risky strategy. This is...
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Why the Second Sale is More Important Than the First
There’s this three-visit strategy in the restaurant business. If you can get a person to return a second time, the chances are about forty-two-percent they’ll return a third. But if you can get a third visit, the odds you get a customer for a fourth visit are...
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Lighthouse Digital Results – A Case Study
The Local U Blog is dedicated to helping local businesses build and grow their companies and tackle any challenges they may face. We have interviewed Lighthouse Digital Results, a new digital marketing agency based in Washington, DC, to understand how the founder...
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Understanding the Power of Experimentation for Your Next Marketing Campaign
Is it worthwhile to carry out experimentation if you're a marketer within a small company? The answer is a definite yes! Experimentation generates data that is turned into actionable insights, which ultimately lead to better marketing decisions. In today's world,...
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3 New Mobile-Driven Consumer Behavior Trends You Should Know
Mobile usage is fast becoming the default way in which customers engage with your business. Micro-moments is a term coined by Google to describe the pervasive behavior arising from mobile usage - the demand for immediate information during the time they want to buy,...
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USA Guided Tours Case Study
The Local U Blog is dedicated to helping local businesses face the many challenges they may come across during the process of starting their business and facing obstacles along the way. The Local U is run by a group of university students and recent grads supporting...
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Small Business Challenges – Let’s Combat Them
When starting a small business companies face a number of challenges. Not knowing how to combat these challenges and work towards a solution can create a lack of motivation and passion in business efforts. Below are the top 6 challenges that small businesses face and a solution to combat these challenges.
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Persona Development: A Free and Useful Tool
A useful tool that all small and medium businesses should take advantage of is the development of user personas. It is impossible to differentiate and recognize everyone who engages with your brand, but it is very important to understand all your customers. A persona is a fictional representation of an actual user that represents a group of people and is utilized in the early stages of developing a product or redesigning a product. Personas are a vital tool and contribute to the success of a product, as they are the driving force behind design decisions.
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Weekly Bitz: How to Market Your Business with PPC & Online Review Statistics
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Quick Guide: How to Market Your Small Business with Pay-Per-Click...
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Quick Guide: How To Market Your Small Business With Pay-Per-Click
Small business online marketing is all about driving more leads to your business, building your online presence, and ensuring a consistent brand experience for everyone who comes into contact with your enterprise. But, setting up a paid search campaign with Google...
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Just a Few Statistics That Show the Importance of Online Reviews
It’s Friday night and you’re trying to figure out which new restaurant you should check out, or your car is making a funny noise and you’re trying to choose a service shop to take it to. In most cases, where are you turning to for information to help you make these...
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Weekly Bitz: 5 Google My Business Features & Best Practices for Posting on Twitter
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Google My Business Features You Should Definitely be Using (June...
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5 Google My Business Features You Should Definitely be Using
Having a local business presence on Google is more important than ever. Why? Because it’s where your customers are, and it’s where they are searching to find more information about your business. Consider that 72% of consumers who conducted a local search visited a...
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Social Media Best Practices for Posting on Twitter
Last week, I published the first of several posts discussing best practices for posting on various social media channels. This week’s post will focus on Twitter and how to best engage your audience on this particular platform Twitter is different from other social...
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Weekly Bitz: What to do Before Launching Your Website & Tips for Posting on Facebook
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Things You Need to do Before Launching Your Small Business...
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5 Things You Need to Do Before Launching Your New Small Business Website
Launching a website can prove incredibly stressful, as there are a ton of moving parts in place. And although you might be tempted to get your new website live as quickly as possible, you want to make sure that you’ve completed a few necessary items prior to...
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Social Media Best Practices for Posting on Facebook
Social media has completed transformed the way that businesses communicate with their customers. It’s allowed for a much more personal, in-depth and honest look at businesses and what sets them apart from competitors in their industry. Through the usage of text,...
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Weekly Bitz: Combined PPC and SEO Strategies & Black Hat SEO
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Combined PPC and SEO Strategies to Boost Your Small Business...
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Combined PPC and SEO Strategies to Boost Your Small Business Audience
With the everyday development in the betterment of life, everything is changing, from social media to marketing strategies. It becomes difficult for small businesses to find strategies to meet their customer's needs. PPC and SEO are considered to be a good start for...
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Black Hat SEO — The Honey Trap for Small Business Owners
If you know your Western movie tropes, you know how the symbolism works: The guys in the white hats are the good guys. They do things the right way, even if it isn’t easy. The guys in the black hats are the bad guys. They do things the easy way -- and it always seems...
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Weekly Bitz: Free Ways to Get More Reviews & Why Your Business Definitely Needs a Website
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Free Ways to Get More Reviews for Your Brick and Mortar Business...
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5 Free Ways to Get More Reviews for Your Brick and Mortar Business
Here’s the situation: You have a brick and mortar business. Your business has an online presence. You know that many current customers and future prospects do research online before making a purchase. They look for specifications, sizes, colors, warranties, prices,...
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Here’s Why Your Small Business Definitely Needs a Website
Despite being the original digital marketing platform, there exists speculation over whether or not small businesses should have a website. Some believe that with the rise of Google and Facebook, websites are simply no longer a necessity. This one or the other mindset...
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Weekly Bitz: Facebook Ad Formats & Google Search Listing Types
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Which Facebook Ad Format is Right for Your Small Business? (May...
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Which Facebook Ad Format is Right for Your Small Business?
We’re living in a digital world. Nearly everything consumers do nowadays is influenced, in other or another, by the Internet. A huge portion of that impact comes from social media. In fact, 57% of consumers say that social media influences their shopping. Facebook is...
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3 Types of Google Search Listings & How to Appear in Them
Nowadays, when a consumer seeks out information about a business, or anything really, they know that they can turn to Google and likely find what they’re looking for quickly and easily. The moment a search in conducted, Google’s machine learning technology analyzes...
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Weekly Bitz: Ways to Improve Your Google Rankings & How to Make Your Business Voice Search Ready
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 3 Ways to Improve Your Google Rankings (May 16, 2019)...
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3 Ways to Improve Your Google Rankings
Consumers are turning to the Internet more often than ever before when seeking out information. Google, specifically, is where the majority of those searches take place. In fact, Google receives over 63,000 searches per second on any given day. When a user conducts a...
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How To Make Your Small Business Voice Search Ready
You’re never more than a few meters away from a voice-search profit. Someone who proclaims the oncoming and absolute reign of screenless searches in the very-much not distant future. And while research suggests their predictions are a little overblown, the number of...
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Weekly Bitz: How New Technologies Help Business Owners & Part 2 — Local SEO is About More Than Your Website
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. How Can New Technologies Help Small Business Owners Get Back to...
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How Can New Technologies Help Small Business Owners Get Back to Business?
The tasks involved with being a small business owner have shifted radically over time. Small business owners are now often forced to take on many different roles when operating their businesses, and their duties extend far beyond just interacting with customers. In...
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Part 2: Local SEO is About Much More Than Just Your Website
In Part I of Hibu’s Local SEO series, you saw some of the many parts that make up modern (or local) SEO – what it takes to optimize your website for both your customers and search engine crawlers, and why SEO isn’t just about optimizing your site anymore. Now let’s...
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Weekly Bitz: How to Add SEO to Your Website & Customer Experience Strategies
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. How to Add SEO to Your Website for Maximum Impact (May 3, 2019)...
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How to Add SEO to Your Website for Maximum Impact
Many people think of SEO as content to improve rankings and, more specifically, the keywords you add to this content. This is only partially correct. Whereas content and keywords are a major part of SEO, there is much more to optimization. For the best results, you...
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Does Your Local Business Need a Customer Experience Strategy?
If you could do one thing to increase your revenue, stop losing customers, lower marketing costs, improve your business’ reputation, skyrocket your referrals, lower employee turnover and increase satisfaction ratings, would you do it? Who wouldn’t? It’s no secret that...
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Weekly Bitz: Adding Content to Your Small Business Website & Facebook Vs. Google Local Search
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Here’s 5 Reasons Why You Need to Add More Content to Your Small...
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Here’s 5 Reasons Why You Need to Add More Content to Your Small Business Website
Before the Internet, small businesses were basically local. They did not compete with the “big boys” who had warehouses and distribution centers all over the country. And they advertised locally – fliers in the mail, possibly some radio and TV if their budgets would...
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Facebook vs. Google Local Search: What Your Business Should Focus on
Most of us know Google as the head honcho of the online search. So much so, that we’ve just started using the word “Google” as a verb to describe looking something up on the internet. It seems as if nothing and no one could compete with them. Now, with the Facebook...
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Weekly Bitz: Common Social Media Marketing Questions & Online Reputation Management
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 4 Common Social Media Marketing Questions (April 18, 2019)...
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4 Common Social Media Marketing Questions
As a small business owner, your primary focus is operating your business. You spend your days thinking of ways to make your customers happy and keep them coming back. You might not be an expert in social media marketing, and that’s okay, but it’s vital that you...
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5 Things Every Local Business Owner Should Know About Online Reputation Management
Online reputation management (ORM) is a “thing” these days. Never heard of it? Let me explain. As you know, your local business earns a reputation based on interactions with customers. For the longest time, that reputation spread via word of mouth and a few rating...
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Weekly Bitz: Improving Video SEO on Your Website & Part 1: Local SEO is About More Than Your Website
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 4 Ways to Improve Video SEO on Your Small Business Website (April...
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4 Ways to Improve Video SEO on Your Small Business Website
Publishing videos on your small business website can help you to attract and engage more visitors. However, they must first be able to find your website and the video content that you’re publishing – and that requires you optimize it for search engines. In many ways,...
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Part 1: Local SEO is About Much More Than Just Your Website
Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do...
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Weekly Bitz: How Technology is Changing the Consumer Experience & Local SEO Trends for 2019
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Webinar Recap: How Technology is Changing the Consumer Experience...
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LOCALiQ Webinar Recap: How Technology is Changing the Consumer Experience
Technology is changing more rapidly than ever before. It seems like once we’ve adapted to a particular technology, a new one comes along and completely changes the game. It’s totally transformed consumer behaviors, including how they look for and discover local...
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6 Local SEO Trends for 2019
You’ve probably heard the old saying that all politics is local. Well, you could almost say the same thing about SEO. The days of brands competing to be on top of the generic Google SERPs (search engine results pages) are behind us. Today, companies mostly care about...
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Weekly Bitz: Optimizing Your GMB Profile & Advertising a Local Business on Facebook and Instagram
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 3 Ways to Optimize Your Google My Business Profile (March 28,...
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3 Ways to Optimize Your Google My Business Profile
Your Google My Business profile is an important part of your online presence and findability on Google. Google My Business (GMB) is the secret weapon to your online success—making sure it is accurate, updated, and complete is key to driving more customers and sales to...
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Advertising a Local Business on Facebook and Instagram
If you have a local business, dependent upon local customers, advertising on social media platforms like Facebook or Instagram may not sound worthwhile. Why advertise to billions of people when your customer base is probably in the tens of thousands (or less) in your...
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Weekly Bitz: Five Types of Digital Content & An Effective Local Funnel That Uses Facebook
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Five Different Types of Digital Content & How to Execute Them...
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Five Different Types of Digital Content & How to Execute Them
When creating digital content, it can be a bit overwhelming trying to figure out which avenues to choose. With so many different types of content available, it’s best to first determine what you’re looking to achieve through content. Are you trying to gain new...
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An Effective Local Funnel That Uses Facebook
Digital marketing has changed the way we think about the sales funnel—yet many of the lessons we’ve learned from the digital space are easily applicable to brick and mortar retailers. Indeed, a good digital sales funnel can actually bring in some foot traffic and...
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Weekly Bitz: Setting Up an Instagram Account for Your Business & Fresh Website Content to Boost SEO Results
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Tips for Setting Up an Instagram Account for Your Small Business...
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Tips for Setting Up an Instagram Account for Your Small Business
Over the last few years, Instagram has exploded into one of the most popular social media networks. It’s utilized by over 500 million people every day, the majority of whom are under 35 (71%). Instagram is often viewed by its users as a channel for inspiration and...
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Give it a Change: Fresh Website Content Boosts SEO Results
Getting on the first page of Google is extremely challenging and takes quite a bit of tweaking before you start to see real results. SEO has evolved into a complex process. An essential component of that is quality content. Google’s latest changes to algorithms over...
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Weekly Bitz: Localized Content Marketing & Making the Switch Over from Google+
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Localized Content Marketing — 6 Ways to Attract and Engage...
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Localized Content Marketing — 6 Ways to Attract and Engage Customers
Whether you are an independent entrepreneur or part of a small business or a startup, content marketing localization is something worth exploring. Depending on the type of products or services you offer to customers, localized content can in fact bring new revenue...
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Making the Switch Over from Google+
While discussing popular social networking platforms, sites like Facebook, Instagram, Twitter, and LinkedIn dominate our conversations. But a close runner up to the big four is Google+. The feature Google+ was first launched in 2011, and while it never saw the...
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Weekly Bitz: 5 Ways to Run a PPC Campaign & Content that Will Help Distinguish Your Business on Facebook
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Ways to Run an Awesome PPC Campaign with Little Effort (February...
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5 Ways to Run an Awesome PPC Campaign with Little Effort
PPC (pay per click) ad campaigns are a great way to generate leads for small to medium size businesses. Organized campaigns can help you reach the right audience at the right time – and that’s the million-dollar word – time. Many independent business owners want to...
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5 Types of Content That Will Help Distinguish Your Small Business on Facebook
There are about 2.27 billion monthly active users on Facebook, as of the third quarter of 2018. Imagine how many people you can promote your small business to in just one social media account. Before we get to the gist of the article, you might want to learn first the...
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Weekly Bitz: Engage Your Audience With Storytelling & SEO Campaigns: Are You Targeting Your Audience?
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. How to Engage Your Audience With the Art of Storytelling (February...
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How to Engage your Audience With the Art of Storytelling
The human brain best relates to information when it’s presented in a story-like format. This is particularly because stories appeal to emotions, are easy to engage with, and are highly memorable. They motivate and inspire audiences towards a common course. They are a...
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SEO Campaigns: Are You Really Targeting Your Audience?
Here are three ways in which it’s easy to get off track, along with insights into how to make sure you’re really connecting with your target audiences through the SEO strategies you’re using. Keyword Research Intent Your marketing director may know the technical...
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Weekly Bitz: 5 Steps to Pay-Per-Click Advertising & The Importance of Branding for SEO Strategy
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Steps to Pay-Per-Click Advertising for Your Small Business...
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5 Steps to Pay-Per-Click Advertising for Your Small Business
It’s quite rare for small businesses to appear on the first page results of Google during a standard keyword search of something related to your business. For example, if you operated a small sporting goods store, when a user searches “sporting good stores” on Google,...
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The Importance of Branding for SEO Strategy
Branding is so much more than a memorable logo. Consumers love their favorite brands far more than most marketing departments realize. Brand Loyalty With an internet full of similar products to choose from at a mere touch, consumers build an emotional connection to a...
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Weekly Bitz: Ways to Improve Your Email Marketing Campaigns & Why Social Media Marketing Matters
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. What are Email Drip Campaigns and When Should You Use Them?...
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What are Email Drip Campaigns and When Should You Use Them?
If your small business already has an email marketing strategy in place, you should consider adding drip campaigns to it. Drip campaigns are emails that are sent out at specific, predetermined times. These campaigns let businesses keep in touch with their subscribers...
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Here’s How You Can Improve Your Email Marketing Campaigns
Email marketing is tricky business. There’s a lot of rules in play, as you don’t want to flood your subscribers with useless information constantly, but you also don’t want to go stagnant and have them to forget about you. The ultimate goal is for your subscribers to...
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Weekly Bitz: Social Media Marketing Do’s and Don’ts for Your Small Business & Debunking Digital Marketing Myths
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Part 2: Social Media Marketing Do’s for Your Small Business...
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Part 2: Social Media Marketing Do’s for Your Small Business
There are currently an estimated 3.397 billion active social media users. It’s safe to assume that many of your customers are among this group. Thus, remembering that you need to be where your customers are, you need to be sure that you not only have a social media...
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Part 1: Social Media Marketing Don’ts for Your Small Business
Your social media channels are a huge part of your brand and should be treated as such. They should present your business in a positive light and help you connect with your customers, both old and new, on a more personal level. Now more than ever, it’s important to...
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Weekly Bitz: Strategies for Improved SEO & How to Set Up a PPC Campaign from Scratch
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Winning the 2019 Search Results: Strategies for Improved SEO...
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Winning the 2019 Search Results: Strategies for Improved SEO
You had 2018 well under control for as far as SEO is concerned, alright, but how prepared are you for 2019? History has taught us that SEO trends evolve year after year to the effect that your previously effective SEO practices may or may not bear significant results...
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How to Set Up A PPC Campaign from Scratch
Paid search or pay-per-click (PPC) advertising campaigns can help your business quickly receive more convertible website traffic, leads and ultimately boost sales. Both Bing and Google Ads PPC platforms are great marketing investments that help brick and mortar shops...
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Weekly Bitz: Paid Social Media in Your Digital Marketing Strategy & The Most Effective Digital Marketing Channels
Below is the roundup of some of this week’s MarketingBitz articles and blogs. Why Should Paid Social Media Play a Role in Your Digital Marketing Strategy? (January 10, 2019) MarketingBitz: “To better increase your chances of reaching your target audience at the right...
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Why Should Paid Social Media Play a Role in Your Digital Marketing Strategy?
If you already have a digital marketing strategy in place for your small business, it more than likely includes social media. Having a strong social media presence is essential these days, as that’s where consumers of all ages are spending a great deal of their time....
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The Most Effective Digital Marketing Channels for Small Businesses
For many years, there was agreement among marketers that email was the most effective digital marketing channel. Small businesses took this advice and ran with it. If they had limited marketing budgets, they focused on email and little else. Today, this consensus has...
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Weekly Bitz: What Small Business Owners Must do Online in 2019 & Social Media Trends & Statistics
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. What Small Business Owners Must do Online in 2019 (January 2,...
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What Small Business Owners Must Do Online in 2019
Over the years, you’ve probably heard the following phrase more times than you can count: to give your company’s website high visibility, content is king. That’s been a pretty useful phrase, really, because it quickly allows small business owners to know what to...
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Weekly Bitz: The Ultimate Local Search Checklist & Combining Marketing Strategies to Amplify Impact
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. The Ultimate Local Search Checklist for Small Businesses (December...
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The Ultimate Local Search Checklist for Small Businesses
Local search is one of the biggest digital marketing channels available for small businesses. The very fact that you’re reading this publication means you understand that. But with so many variables to watch out for, getting to the top of Google for your local search...
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Rithm Marketing Webinar Recap: 9 Tactics for Improving Your Ranking on Google in 2019
It’s never been more important for small businesses to make their presence known on Google. Google loves Google, so in order to rank well in searches that take place on the platform, businesses must comply with certain best practices. During a recent MarketingBitz...
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Search Marketing 101: Combine Marketing Strategies to Amplify Impact
Chocolate and peanut butter. Abbott and Costello. Peaches and cream. Some things are just better together. And adding paid search to your marketing mix is no different. By itself, paid search can be an effective standalone strategy for achieving your goals. But as...
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Weekly Bitz: Kick-Start Your 2019 Digital Marketing Strategy & How to Handle Negative Reviews Over the Holidays
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Kick-Start Your 2019 Digital Marketing Strategy with These Useful...
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Kick-Start Your 2019 Digital Marketing Strategy with These Useful Tips
And just like that, 2018 has come and gone in a flash. As the year comes to a close, you need to start thinking about how to prepare your digital marketing strategy for 2019 so that you can hit the ground running after New Year’s. It’s important to have a plan in...
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Lumps of Coal: How to Handle Negative Reviews Over the Holidays
What’s Santa to do when a company he does business with doesn’t quite come through as expected? For example, if the sleigh repair shop doesn’t do a good job, can you expect Mr. Kringle to leave a pile of coal at their door as a show of his displeasure? Probably not....
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Weekly Bitz: How to Develop Engaging Emails & Prepping Your Website for Holiday Traffic
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. How to Develop Engaging Emails That Will Get Opened (December 5,...
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How to Develop Engaging Emails that Will Get Opened
When a customer subscribes to your email list, they expect value to be provided in some capacity. And, odds are, your business is not the only one they subscribe to. Over 281 billion consumer and business emails are sent per day, and it’s likely that a majority of...
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How to Prepare Your Site for an Influx of Holiday Traffic
If your website is not up to speed for the holidays, you’ll be missing out on potential customers. Every second of website load time, 20% of consumers leave and seek one of your competitors for their purchase. Also, bear in mind that you need to keep your website...
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Weekly Bitz: The Importance of a Google My Business Listing & Engaging Facebook Post Ideas
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. The Importance of a Google My Business Listing (November 29, 2018)...
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The Importance of a Google My Business Listing
The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. We inherently trust what other customers have to say about a business, and if we want to know anything at all, we Google it. It should be no surprise,...
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Engaging Facebook Post Ideas for Small Businesses
Having a profound Facebook strategy in place that provides the results you’re looking for can prove incredibly difficult. Facebook’s algorithms and consumer behaviors are constantly changing, so creating content that matches up with each of these is always a...
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Make Small Business Saturday a Success with These Valuable Tips
In 2010, American Express introduced Small Business Saturday, a national holiday dedicated to celebrating small businesses across the US. The date falls on the Saturday after Thanksgiving and Black Friday. The annual shopping tradition was designed to help local...
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Weekly Bitz: Digital Marketing Tips for the Holiday Season & Why Online Reviews are Important
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Digital Marketing Tips for the Holiday Season (November 15, 2018)...
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Digital Marketing Tips for the Holiday Season
It’s that time of year again, the holiday season is upon us. Arguably the most profitable time of year for many small businesses, the holidays bring about tremendous opportunities for gaining new customers, building brand awareness and increasing sales. In fact,...
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Why are Online Reviews Important for Your Small Business’s Reputation?
In 2018, reviews made by consumers on websites like Google, Facebook, Trip Advisor, Yelp and more can make or break a business. Not only do 91% of people regularly or occasionally read online reviews, but 84% trust them as much as personal recommendations. It’s...
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Weekly Bitz: Common SEO Mistakes to Avoid & How to Increase Positive Online Reviews
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 of the Most Common SEO Mistakes You Need to Avoid (November 8,...
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5 of the Most Common SEO Mistakes You Need to Avoid
If you have a content marketing strategy in place for your business, search engine optimization (SEO) for your business’s website needs to be a part of it. And any SEO expert will tell you that although it’s a timely process and one that requires diligent effort, a...
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How to Take Advantage of Holiday Cheer to Increase Positive Online Reviews
Almost 95% of customers check out online reviews before making a purchase. This means that if your business has only a few reviews, you lack the social proof to convince users to choose you over a competitor. In addition, reviews are critical to small business SEO, as...
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5 Questions You Need to Answer Prior to Starting Your Small Business Blog
Are you looking to start up a blog for your small business? Having a blog to accompany your website and social media is a great way to improve your search engine optimization (SEO), increase leads and sales, build your brand and establish you as an industry expert....
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Search Marketing 101: Manage Seasonal Fluctuations Like a Pro
For most brands, business volume tends to fluctuate seasonally. And this fluctuation can be more pronounced for some brands. Clothing retailers may experience demand spikes during the back-to-school season and the holidays. Jewelry retailers often experience increased...
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Weekly Bitz: Social Media Mistakes to Avoid & Creative Blog Content Ideas
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Social Media Mistakes You Need to Avoid (October 25, 2018)...
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Social Media Mistakes You Need to Avoid
Social media can be a tremendously valuable asset to connecting with your customers and building your brand. However, it’s important to know and understand how to execute a strategy. That means staying updated and informed, learning best practices and educating...
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Creative Content Ideas for Your Small Business Blog
Blogs are a crucial component of any content marketing strategy. Small businesses who maintain a blog by posting new content consistently stand to benefit a great deal from doing so. An informative, creative blog can help assist your business in many areas, including...
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Weekly Bitz: Why Your Social Media Activity May be Fizzling & Tips for Engaging with Customers Online
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Unique Tips for Engaging with Your Customers Online (October 19,...
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Unique Tips for Engaging with Your Customers Online
With so many people utilizing online platforms to research and purchase goods and services, it’s more important than ever for businesses to find and implement interesting ways to connect with their customers online. According to a Local Search Association survey,...
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Here’s Why Your Social Media Activity May be Fizzling
If your small business has a social media presence already in place, then it’s likely that you recognize the importance of it. Social media can help you engage with customers, build brand awareness, discover new leads and generate sales. However, having a presence...
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Why Online Reviews Aren’t Out of Your Control
Reviews. We’ve all read them. We’ve all given one. Whether by word-of-mouth, phone survey or sharing our experience online, as consumers we’re constantly giving feedback. It’s so commonplace, that now, not only are we sharing our feedback, we’re actively seeking the...
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Avoid These Marketing Monsters Dwelling in Your Closet
It’s the time of year when monsters come out, but some of them need to stay locked in your closet: the marketing monsters. You’re not looking to create a scare with your marketing. Avoid devilish tricks and use best practices instead. Your efforts will pay off. 1. A...
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Weekly Bitz: Mistakes to Avoid When Designing Your Website & Targeting the Right Audience with Online Ads
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Don’t Make These Common Mistakes When Designing Your Small...
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Don’t Make These Common Mistakes When Designing Your Small Business Website
There’s never been a better time than now to create or redesign your small business’s website. A good website can expand your local audience to a global one, increase digital sales conversions and brand awareness and help gain the trust of consumers. Of the small...
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Search Marketing 101: Target the Right Audience for Your Online Ads
Would you try to sell boys’ baseball shoes to a woman with no kids or women’s shorts to a retired fellow? Probably not. But if you’re not careful about audience targeting, you could be doing just that. With unlimited ad budget comes the freedom to broaden targeting....
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Weekly Bitz: SEO for Small Businesses & Best Practices for Email Marketing Campaigns
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Boostability Webinar Recap: SEO for Small Business — Big Results...
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Boostability Webinar Recap: SEO for Small Business — Big Results on a Small Budget
During a recent MarketingBitz webinar, Kelly Shelton, VP of marketing at Boostability discussed the ‘why,’ ‘what,’ and ‘how’ of search engine optimization (SEO) for small businesses on a budget. To kick off his presentation, Kelly quoted the LSA’s 2018 Local Media...
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Best Practices to Improve Your Email Marketing Campaigns
If you’re struggling with getting your email marketing campaigns to perform the way you’d like them to, you’re not alone. There are a lot of factors to take into consideration in terms of email performance, but according to the DMA, 60% of marketers use conversion...
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Weekly Bitz: Factors to Consider When Analyzing Your Site’s SEO & How to Track and Measure Your PPC ROI
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Key Factors to Consider When Analyzing Your Website’s SEO...
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Key Factors to Consider When Analyzing Your Website’s SEO
Your website, in many cases, is the first thing a potential customer sees about your business, so you want to make sure that they can easily access it. When a user conducts a search on a search engine, there’s an algorithm in place that determines the pages which best...
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Search Marketing 101: How to Track and Measure Your PPC ROI
Measuring your success and return on investment (ROI) should be a key part of your search marketing strategy. Measurement helps you to understand if you are meeting your goals, forms a benchmark for future budgeting and justifies your marketing spend. Furthermore,...
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Weekly Bitz: Things You Can Learn from Google Analytics & Why You Should be Using Infographics
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. The 3 Absolute Best Thing You Can Learn from Google Analytics...
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The 3 Absolute Best Things You Can Learn from Google Analytics
How do you know if your website is getting the results you want? Sure, you know that you’ve got great content. You also know you’ve done everything you can think of to promote your content and optimize your site for high rankings in search — but how do you really know...
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What are Infographics and Why Should Your Small Business Use them in Your Content Strategy?
With so much information available on the internet, how can your small business stand out against the crowd and put out something that’s useful, informative and eye-catching? As we know, images capture a lot more attention than simple text alone. In fact, studies have...
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Weekly Bitz: Online Marketing Shortcuts That Will Sabotage Your Success & Organic SEO vs. Local SEO
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Online Marketing ‘Shortcuts’ That Will Actually Sabotage Your...
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5 Online Marketing ‘Shortcuts’ That Will Actually Sabotage Your Success
When it comes to marketing your business on the Internet, cutting corners can hurt your visibility and the impression you leave on potential customers. Here are 5 marketing ‘shortcuts’ that will actually sabotage your success. 1. Using a free, plug-and-play website...
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Organic SEO vs. Local SEO: Which Do I Need?
Each of these digital marketing disciplines — organic SEO and local SEO — involves boosting online visibility for businesses and their websites. In other words, both strategies focus on making websites easy to find when potential customers search for relevant products...
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Weekly Bitz: Ways to Repurpose Old Blog Content & Search Marketing 101 Part 3
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Unique Ways to Repurpose Old Blog Content (August 30, 2018)...
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5 Unique Ways to Repurpose Old Blog Content
If you’re operating a unique niche business, and your website is packed with relevant articles relating to said business, then you should definitely be recycling your old content. A good content marketing plan consists of not only creating new content, but of...
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Search Marketing 101: 4 Questions to Answer for a Successful Digital Marketing Campaign
Search marketing pays off in multiple ways, from boosting sales and market share to enhancing the impact of your other marketing investments. Which is why setting aside ample budget to achieve your goals is critical to your success. Establishing your budget is...
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Weekly Bitz: Improving Your Social Media Marketing & Why Small Businesses Needs SEO
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. How Can Small Businesses Improve Their Social Media Marketing?...
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How Can Small Businesses Improve Their Social Media Marketing?
It’s so important these days for small businesses to have a strong social media presence. Why? Because it’s where your customers are, and it’s where they go to learn more about your business and see how you interact with your audience. From best practices to new...
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4 Reasons Why Your Small Business Needs SEO
Consumers are utilizing digital channels more often than not to conduct research about businesses prior to making a purchase or visiting a store. Mobile phones, in particular, have become an invaluable resource for consumers in their moments of need. A Google study...
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Weekly Bitz: The Difference Between Branding and Marketing & How to Get 5-Star Reviews for Your Business
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. What’s the Difference Between Branding and Marketing? (August 16,...
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What’s the Difference Between Branding and Marketing?
There’s no doubt that a gray area exists when discussing branding and marketing. And although the two are obviously connected, they are very different things. They are both independent components that fuel one another, and in order to get the most out of each and to...
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How to Get 5-Star Reviews for Your Small Business
In the not-so-distant past, if you wanted to find out which local business was reliable, and which wasn’t, you just walked up to your neighbor by the backyard fence and asked for a recommendation. Today, the internet has taken the place of the backyard fence and...
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Weekly Bitz: Twitter for Your Small Business & SEO Terms Business Owners Should Know
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Should Your Small Business be Using Twitter? (August 9, 2018)...
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Should Your Small Business be Using Twitter?
Although Facebook is overwhelmingly the most popular social media channel, Twitter is also an incredibly useful channel to implement into your small business’s social media plan. If you’re not utilizing it, you’re missing out on a huge opportunity to engage with your...
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5 SEO Terms All Small Business Owners Need to Know
According to Google, 30% of mobile searches are related to a location. Additionally, local searches lead 50% of mobile users to visit stores within one day. In order to increase your ranking within such local searches and improve your chances of being seen by...
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Weekly Bitz: How to Take Control of Your Online Information & Handling Fake, Negative Online Reviews
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Yext Webinar Recap: Digital Shift — How to Take Control of Your...
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Yext Webinar Recap: Digital Shift — How to Take Control of Your Online Information
During a recent MarketingBitz webinar, Rev Ciancio from Yext explained the importance of digital knowledge management for small businesses. Digital knowledge is all the public facts about your brand that all live online for customers to search. Managing this entails...
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How to Handle Fake, Negative Online Customer Reviews
Online reviews are essential for small businesses, as they play a huge role in a consumer’s path to purchase journey. Consumers turn to local reviews to learn more about a business and its product and service offerings. Such reviews help build trust with consumers and...
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Weekly Bitz: Low Cost Digital Marketing Solutions & Planning a Search Marketing Strategy
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Low-Cost Digital Marketing Solutions for Small Businesses (July...
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Low-Cost Digital Marketing Solutions for Small Businesses
It’s no secret that digital marketing can get expensive, especially for small business owners. Most don’t have a huge sum of money to allocate for marketing, given all the other expenses that they are responsible for. However, in order to promote your business and...
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Search Marketing 101: Plan a Winning Strategy
Is your paid search strategy all about click-through rates? If so, you could be missing the boat. While your search campaign also depends upon your goals, business model, and budget, understanding the customer decision journey (CDJ) will help you maximize the impact...
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Weekly Bitz: Online Reviews and Local Search CTR & The Foundation of Successful SEO Campaigns
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. This is How Online Reviews Affect Your Local Search CTR (July 19,...
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This is How Online Reviews Affect Your Local Search CTR
We know that online reviews can make or break your local business. They are a huge part of your online reputation and good reviews can even cause consumers to spend more money while negative reviews tarnish your online reputation and cause consumers to lose trust....
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Patience: The Foundation of Successful SEO Campaigns
It’s only natural, when you start an SEO campaign, to be eager to see results. After all, you’re investing time, money and energy into making your business more visible online. But, when you become impatient, it’s easy to rush through important steps, which almost...
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Weekly Bitz: Search Marketing 101 & The Building Blocks of a Strong Social Media Presence
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Search Marketing 101: Why Should Small Businesses Use Paid Search?...
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Search Marketing 101: Why Should Small Businesses Use Paid Search?
Paid search is an incredibly effective tool for driving business growth. Search plays a critical role in the consumer decision journey, which has evolved over the years. Today, consumers have instant access to more information than ever through blogs, social media,...
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The Building Blocks of a Strong Social Media Presence
For small businesses owners looking to take control of their digital marketing and increase their online presence, social media is a critical component. Although it requires a decent amount of time and effort, when implemented correctly, social media can provide...
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Weekly Bitz: DIY Online Marketing Tools & Ways to Grow Your Email List
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. DIY Online Marketing Tools for Small Business Owners (July 6,...
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DIY Online Marketing Tools for Small Business Owners
If you want your small business to thrive and survive, online marketing is no longer optional. Whether you’re a B2B or a B2C operation, your customers are out there somewhere — and they’re already online and looking for you (or someone like you, with your type of...
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10 Easy Ways to Grow Your Email List
Losing subscribers from your email list is inevitable. People’s email addresses change, they abandon old accounts, or they opt out for unknown reasons. In fact, email marketing databases naturally degrade by around 22.5% each year. This decline can impact your...
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WeeklyBitz: Develop Your Audience and Build Your Brand & Optimizing for Local Searches
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. MailChimp Webinar Recap: Develop Your Audience & Build Your...
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MailChimp Webinar Recap: Develop Your Audience & Build Your Brand
In a recent MarketingBitz webinar, attendees were enlightened with a presentation centered around reaching customers and growing your business through email marketing. To begin, the presenters mentioned two rules for email marketing, never buying, renting or scraping...
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How You Can Optimize Your Small Business for Local Searches
Even if you do a strictly brick and mortar business, local search engine optimization is critical to your company’s survival. Why? Because when consumers pick up their cell phones or open their laptops to search for “Chinese restaurants” or “hardware stores in my...
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Weekly Bitz: Small Business Digital Marketing Myths & Digital Marketing Strategy
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Don’t be Deceived by These Small Business Digital Marketing Myths...
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Don’t be Deceived by These Small Business Digital Marketing Myths
Digital marketing has helped many small business owners all over the US grow their businesses tremendously. However, there’s an abundance of information on the internet regarding digital marketing — best ways, how-to, etc. — and for small businesses owners looking to...
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5 Steps for Kicking Off Your Small Business Digital Marketing Strategy
As a small business owner, your responsibilities within your business are endless. There’s always something that needs to be implemented or updated, fixed or changed, and it’s your job to figure out the best, most efficient solution. In addition to everyday...
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Weekly Bitz: The Difference Between SEO and SEM & The Components of a Good Small Business Website
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. SEO Vs SEM — What’s the Difference? (June 14, 2018) MarketingBitz:...
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SEO Vs SEM — What’s the Difference?
If you’re a small business owner with little digital marketing experience trying to figure out the ins and outs of search engine marketing (SEM) and search engine optimization (SEO), you’re not alone. It can be very confusing, especially given that the two terms are...
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The Components of a Good Small Business Website
The Internet currently consists of over 1.5 billion websites. So, the question must be asked, in a sea of websites, what can you as a business owner do to make sure that yours is unique and stands out, while also serving its purpose to your target audience? A...
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Weekly Bitz: How to Get Honest Customer Feedback & Ways to Accelerate Your Online Marketing
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Five Simple Ways To Double Your Email Marketing Open Rates This...
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Weekly Bitz: Google Webinar Recap & How Facebook’s Algorithm Change Impacts Your Business’s Page
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Google Webinar Recap: Make Your Website Work for You (May 30,...
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Google Webinar Recap: Make Your Website Work for You
For small businesses looking to educate and engage with customers online, having a website that highlights your most important aspects, products and services and pertinent business information is crucial. According to Dave Meyer, president of Bizzy Web, a great...
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Facebook’s Algorithm Change Impacts Business Pages: Here’s How to Get Around it
Facebook’s latest algorithm change in January had many thinking that organic reach on the platform was officially dead. The closing of LittleThings, a brand with more than 12 million followers on Facebook, has resurrected this fear. Here's what you should know about...
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Weekly Bitz: Understanding the Local Path-to-Purchase & Optimizing Your GMB Page
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Free Report: Understanding the Local Path-to-Purchase (May 23,...
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Free Report: Understanding the Local Path-to-Purchase
Consumer behaviors vary based on the type of purchase they are making. For this reason, it is critical for small businesses to understand how consumers typically search for and find businesses in that industry. For instance, many may rely on ratings and reviews for...
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How to Optimize Your Google My Business Page
If you’re a small business owner looking to improve your local SEO strategy, the first step on your list should be claiming and verifying your Google My Business (GMB) listing. In claiming this listing, you’ll increase your chances of being found in Search Engine...
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WeeklyBitz: Tips for Creating a Small Business Blog & Affordable Tech For Small Businesses
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 4 Reasons You May Not See Your Small Business Website When You...
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4 Reasons You May Not See Your Small Business Website When You Search Online
When you work with as many small businesses as Hibu, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site online Or maybe your friends and family say they...
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What to do When Your GMB Listing Contains Photographs That You’d like to Eliminate
Because Google allows just about anyone to post photographs of businesses on Google My Business (GMB) listings, businesses often run into the common problem of finding unflattering, irrelevant, or inflammatory photos when Googling their own establishment....
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Weekly Bitz: Why You Need SEO Help for Your Small Business & Social Media Marketing Mistakes to Avoid
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Webinar Recap: 5 SEO Tactics for Small Businesses (May 10, 2018)...
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Webinar Recap: 5 Fundamental SEO Tactics for Small Businesses
Search Engine Optimization (SEO) has become a crucial element in a small business’s digital marketing plan. A solid SEO strategy can provide numerous benefits, including higher rankings in Search Engine Results Pages (SERPs), increased website traffic, building brand...
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Why You Need SEO Help for Your Unique Small Business
You know your craft and understand your customers better than anybody. So why should you trust your future to a SEO company to promote it for you? Aren’t you better off handling all your marketing yourself? No, you aren’t. Now, let’s look at the reasons why. You Need...
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Weekly Bitz: Video Marketing for Your Small Business & Why Customer Service Matters Online and Offline
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. 5 Ways Video Marketing can Improve Your Small Business (April 23,...
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Why Customer Service Matters for Your Online and Offline Presence
In this digital age, you have to be aware of and deal with unhappy customers online and offline. How do you handle an unhappy customer? If you’re responsible for the unhappiness — a mixed-up order or a late arrival — you naturally want to do whatever you can to fix...
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5 Ways Video Marketing can Improve Your Small Business
There are so many different marketing strategies out there, it can be difficult for small businesses to determine which ones make the most sense for them and which are going to provide the best ROI. It’s important to pay close attention to developing trends so that...
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Weekly Bitz: Small Business Marketing Dos & Don’ts & Instagram for Your Small Business
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Small Business Marketing Dos & Don'ts: Email Marketing (April...
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Small Business Marketing Dos & Don’ts: Email Marketing
Working at the Local Search Association has allowed me the privilege of meeting and working with some of the best and brightest minds in the marketing and advertising industries. From Fortune 500 companies to startups, this monthly column, “3 Dos and 3 Don’ts,” offers...
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Weekly Bitz: Changes to Google’s Search Algorithm & Social Media for Small Businesses
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Recent Changes to Google’s Search Algorithm & How They Impact...
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Recent Changes to Google’s Search Algorithm & How They Impact Your Business
Over the last three years, Google has made significant changes to its search algorithm. Such changes have had a dramatic impact search engine optimization (SEO) tactics. For small businesses aiming to show up in relevant local search results and subsequently gain new...
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Facebook, Twitter, Snapchat, LinkedIn: Should Your Small Business be Using Them?
With over 2.6 billion social media users worldwide, it’s no secret why over 50% of small business owners in the U.S. rely on social media as their digital marketing tactic of choice. Social media marketing is cost effective and, if executed correctly, can provide a...
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How to Reply to Your Business’s Online Reviews
Building a review marketing strategy and working to consistently get new positive reviews is a great start at reputation management for your business, but getting new reviews shouldn’t be where your effort ends. You also need to reply to those reviews. Customers have...
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‘Waze Local’ Allows Small Businesses to Reach Customers on the Go
Yesterday, the Google-owned driving navigation app Waze, announced the launch of Waze Local, a new program designed to help small businesses target local consumers on the go. Although the ad program was originally only available for larger brands, in 2016, the company...
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Unsecure Websites Will Lose Ranking: Why HTTPS Websites Are Important
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many. Search engine heavyweight Google is among those...
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Is it Time to Optimize for Voice Searches?
As the Internet of Things continues to grow and change, voice technology is becoming more important. With all the internet-connected devices out there, people are typing less and talking more, whether they’re in their car, walking with a cell phone in hand or sitting...
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Here’s How Fellow Small Businesses Plan to Improve Their Website in 2018
In 2017, Clutch reported that 71% of small businesses had a website, up from 54% in 2016. More and more small businesses are realizing the positive impact having a website can have on their organizations. However, as technology has advanced and consumer behaviors...
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Four Ways to Adapt to the New Customer Journey
Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your...
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Weekly Bitz: Email Marketing Strategies & Improving Facebook Reach and Engagement
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. The Fundamentals of Any Small Business Email Marketing Strategy...
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The Fundamentals of Any Small Business Email Marketing Strategy
In 2017, 225.3 billion emails were sent and received per day and that number is projected to increase to 246.5 billion by 2019. Additionally, 80% of professionals believe that email marketing drives customer acquisition and retention. If you’re a small business owner...
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Small Business Marketing Dos & Don’ts: Web Presence
Working at the Local Search Association has allowed me the privilege of meeting and working with some of the best and brightest minds in the marketing and advertising industries. From Fortune 500 companies to startups, this monthly column, "3 Dos and 3 Don'ts," offers...
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4 Basic Questions to Ask Before Launching Your Next Ad Campaign
Imagine for a moment that you’ve got a new product or service offering, and through the marketing of your business, you’re going to embark upon a new ad campaign — a strategic plan to broadcast your message to your ideal audience. And you’re excited about it. The...
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5 Easy Ways to Improve Your Facebook Reach and Engagement
Amid Facebook updating its algorithm to emphasize friend and family relationships, reducing the reach of business Pages, you may be worried that no one is going to see your Facebook posts anymore. While it is scary to hear that your reach could be reduced, we have...
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Weekly Bitz: The Risk of DIY Marketing and 5 Digital Mistakes to Avoid
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. The Risk of DIY Marketing is Doing it Wrong (March 14, 2018)...
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5 Common Digital Marketing Mistakes to Avoid
Businesses need to be more focused and determined on their digital marketing strategies. This is the only way to generate substantial gains in growth and profit and boost the reputation of your website to your target audience. Otherwise, chances are, you might never...
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The Risk of DIY Marketing Is Doing It Wrong
Most small businesses choose to approach online marketing with a do-it-yourself (DIY) mentality. From managing social media, website updates, listing management (Google My Business, Yelp, etc.) and more, DIY is the cost-effective approach. However, new research shows...
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Weekly Bitz: Effective Ways to Conquer Local SEO and Tips to Optimizing Your Small Business Mobile Site
Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses. Effective Ways to Conquer Local SEO (March 6, 2018) Arvig Media:...
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How Online Reviews Are Impacting Your SEO
You work tirelessly to create an image for your business through authoritative, insightful content. Unfortunately, this is rarely enough. Customers are more likely to believe others who say a business offers a great service than the company itself. This is why reviews...
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Why Online Reviews Matter for Your Small Business
BrightLocal's 2017 Local Consumer Review Survey detailed that an overwhelming amount of consumers (97%) read online reviews for local businesses in 2017. Which begs the question for small businesses: How important are online reviews, and how much do they impact a...
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Effective Ways to Conquer Local SEO
Local SEO is a highly effective form of online marketing, which enables businesses of all sizes to promote their products and services to local customers. While mastering the local aspects of your SEO campaign may sound daunting, it’s one of the best ways to help your...
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Google’s Speed Update: How Small Businesses Can Stay Competitive
On January 17, 2018, Google announced that page speed will become a ranking factor in mobile searches, effective July 2018. Couple that announcement with the mobile-first search index that began rolling out late in 2017 — a rollout that will cause Google to favor...
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Google’s Growing Suite of Free SMB Marketing Tools
In an effort to help small businesses connect better with their customers online, Google is promoting five non-advertising tools to create and manage a business’ online presence. The free tools, which Google released last year, provide a number of benefits and help...
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Constant Contact Enhances Email Marketing Features for Small Businesses
At the end of 2017, Constant Contact announced that they were adding several new features to their email platform geared towards helping small businesses better craft their emails. The enhancements are aimed at improving the email editing, design and user management...
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The Power of Crossposting on Social Media
For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, make sure you...
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Tools and Tricks of the Video Marketing Trade
For the past two weeks, we’ve covered a lot of info about how and why to use video marketing to grow your business in 2018. Most likely you’re excited to capitalize on this hot trend. But you’re likely also feeling a bit overwhelmed and wondering where to start, and...
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Making the Most of LinkedIn for Your Small Business
If you’re thinking about adding LinkedIn to your marketing plan, but aren’t sure how to best utilize its features to benefit your small business, you aren’t alone. With over 500 million users, LinkedIn is a great platform with numerous amount of ways to connect,...
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What the New Facebook Algorithm Update Means for Your Business
Facebook announced an important update to its Newsfeed algorithm in January 2018. The update aims to make Facebook more social and meaningful to its users as it prioritizes posts from friends and family over posts from brands and business pages. This is a major change...
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Think Local Search Doesn’t Apply to Your Business? Think Again.
Have you ever been traveling abroad somewhere where you don’t understand the language and are looking for a bite to eat or a quick cup of coffee? You tap into that hotel Wi-Fi you are so grateful for and Google “coffee near me.” Of the top results that come up, you...
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GoDaddy Acquires Main Street Hub & Now Offers Social Media Management to Its Customers
GoDaddy, the prominent web hosting company that specializes in providing small businesses with experts to build and manage their online presence, is set to acquire social media marketing company Main Street Hub for $125 million. Main Street Hub, which focuses on...
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Need Blog Inspiration? Here’s 8 Tools to Help You Generate Content Ideas
If you do have a blog, you know how important it is to post regularly. Posting regularly, with interesting or useful content that generates traffic and shares can improve your search ranking thereby driving even more traffic to your site. The frequency of posts...
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How to Develop an Authentic Brand for Your Business Online
When companies talk about building an authentic brand, conversations often revolve around developing or changing the mission statement—or the logo, the tagline or some other tangible thing—and then, when that matter is solved, the build-a-brand item is checked off...
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The Many Faces of Video Marketing
In the early years of video marketing, we were talking primarily about video advertisements distributed online. It was pretty straightforward—create an ad, much the same as you would for television, but distribute it across video ad networks as a “commercial” before...
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The Effect of Social Media on Google’s Local Ranking Process
In the past, local SEO and rankings was a game of quantity—how many backlinks you can achieve and how many times you can stuff geo-targeted keywords in a single page. However, Google has become more intelligent over the years. The search engine giant has now...
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Why 2018 is the Year of Video
Spend any time researching trends in digital marketing, and you’ll soon notice that video is taking over. In fact, some experts are calling 2018 the year of video. And that’s no exaggeration. In fact, video is pegged to comprise 80% of consumer online traffic by 2019....
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Short Tail vs Long Tail Keywords in Voice Search
Despite innovations in images, videos, locations and social content, keywords are still the foundation of getting found in a search engine. Understanding which keywords are right for you doesn’t take too long and will help you organize your content. So what is the...
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How to Evaluate & Select a Marketing Partner
Is marketing your business not high on your priority list? Maybe you’ve tried doing it yourself and you simply don’t have the time to manage these activities on top of running your business. Or maybe you want to work with an expert that has the expertise to drive...
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5 Digital Marketing Strategies for Your Small Business in 2018
The New Year has arrived! I am sure, like most years, you want 2018 to be the best year yet for your business. Whether you’re starting a new business, managing an established one or looking to rebrand, digital marketing will be an important way to hit your goals this...
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Top 10 MarketingBitz Blogs of 2017
A lot can change in one year, and MarketingBitz.com is no exception. From 2017 to 2018, we have grown and adapted to the ever-changing digital marketing industry. But before we move into the new year, let’s take a look back at the most popular MarketingBitz blogs of...
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How to Best Utilize Store Visit Conversions on Google AdWords
Store Visits are a conversion type in AdWords. It tells you when someone has clicked on a paid search ad, and then crossed a threshold into your location. It’s great for retailers and for event locations as it directly connects search behavior to your ad programs....
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2018: The Year of Writing Long-Form Content
Our prediction is that companies creating well-written, appropriately optimized and strategically targeted long-form content will benefit in 2018, more so than ever before. Long-form content typically consist of 1,500-3,000 words, and presents a fairly comprehensive...
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What Is Seasonal SEO — and Is It Worth It?
As SEO is mainly about improving your website for the long run, it may seem like seasonal SEO should be illogical. After all, seasonal SEO only plays a role during a certain time of year. However, many businesses have particular dates when they can expect a higher...
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10 Article Ideas to Help Your Business Generate Fresh Blog Content
Starting a blog may seem like a lot of work, mostly because of the effort that goes into continuously producing content. However, there are a number of reasons why producing a blog will benefit your business in the end. One of these reasons is that blogs help drive...
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Last-Minute Digital Marketing Tips for the Holiday Season
It is not too late to fine tune your holiday marketing efforts, with the second busiest holiday shopping day (according to ShopperTrak) – December 23 – still ahead of us. ReachLocal’s Shayla Jenkins explains some last minute holiday marketing tips for local...
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How to Turn Video Viewers Into Qualified Leads on Facebook
Data proves overwhelmingly that video works to capture and hold the attention of potential customers. By the end of 2017, video content will represent 74% of all internet traffic(MaryMeeker2017). Cisco projects that global internet traffic from videos will make up 80%...
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Want to Dump Your Marketing Partner? Ask Yourself These 5 Questions First
There is a tendency to believe that because you are working with a marketing partner, you don’t have to worry about your marketing at all. This is true, to an extent. You should trust your marketing partner to do their job, and do it well. After all, that is why you...
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5 Tips for Selecting the Best Email Subject Lines
Did you know that email marketing has a median ROI of 122 percent, making it four times more profitable than direct mail? While this makes email marketing extremely effective, it can be hard to get consumers to open your emails. That’s why your emails need an enticing...
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3 Marketing Tactics to Implement for Increased Holiday Sales
Not sure you want to go all in with your holiday marketing? Annoyed with the hassle of specialized emails, social media and website themes? Think that a basic holiday marketing strategy (if any) will suffice? Well, maybe you are right. But that depends on what you are...
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Managing the Different Types of Calls to Your Business
Not all calls you receive from prospective customers to your business may be of equal value. But, it’s still important that you treat each caller as though they may turn into a customer in the future, or will spread the word about your business to others. At Goodzer,...
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Facebook Advertising: How to Get Real Results with a Small Budget
Facebook reaches almost every American on the internet. That may sound like a bold statement, but it’s true. More than 214 million people in the US are active users of the platform and each one spends an average of 50 minutes browsing through their newsfeed every day....
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5 Ways to Boost Your Holiday Sales with Social Media
It’s the most wonderful time of the year. The holiday season is in full swing, which means holiday shopping is well underway. If you’re a small business owner or marketer, it can be difficult to stand out and get your products seen by potential customers. However, a...
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Local SEO: Where Do You Begin?
“Siri, find a Chinese restaurant near me.” Have you ever said something like this to Siri before, whether on the road or otherwise? No doubt, many of us have. Consumers are searching for businesses and shops “near them” more and more often. Google has stated that...
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Underrated Digital Marketing Techniques You Should Try
Nowadays, webmasters and business owners are constantly looking for new ways to market their website and its products or services. It seems, though, that almost everyone is trying too hard to become content experts. While it is imperative to generate unique and...
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The Secret to Tracking Social Media Impact
For small business owners, it can be difficult to see a clear return on investment, or ROI, when it comes to all the time, energy, and dollars you’ve spent on social media and review sites trying to get new customers. But, having a compelling online presence is...
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Who Are You? Make More Money with Personal Branding
Company brands and personal brands don’t have to be two separate identities. Elon Musk and Tesla are a great example of this relationship. Elon Musk is known for taking customer service inquiries on Twitter and putting them into action days later. If you trust Elon...
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6 Steps to Turning Traffic Into Conversions
Bringing visitors to your website is only half the battle. For visits to have any value, you need to turn them into conversions. The tactics you will use to encourage conversions are completely different from those you use to drive traffic to your site. For local...
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Tips for Maintaining a Strong Visual Brand
Creating a solid visual brand helps tie together all of your visual content across all marketing channels. Using imagery to draw in viewers is an incredibly effective way for brands to get noticed, and it’s a skill that should be practiced for best results. You’ll...
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How to Get Your Business Website Started
In this highly competitive digital world, it is vital for businesses of all sizes to invest in a reliable, user-friendly, and search-engine-optimized website. Without a professional, comprehensive website, it can almost be impossible for new businesses to gain any...
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Why You Should Claim Your Online Listings
There are several websites that allow users to create and manage listings for their businesses. Google, Yelp, and Bing are just a few that you’ve probably used to search for yourself. Why is it important for businesses to take the time to claim their listings? Here’s...
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The Digital Storefront: 5 Must-Haves for Every Business Website
A website is the digital storefront of any business. As consumers increasingly go online to find, learn about and engage with local businesses, websites can help move customers closer, or further away from making a purchase. Despite this, a recent study found that 29%...
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4 Reasons Why Your Small Business Needs to Share “Curated Content” on Social
Facebook and other social networks are great for sharing news and pictures, posting your thoughts and more. In fact, for most people and businesses, social media is all about YOU: YOUR profile or Page YOUR posts and updates Connecting with YOUR customers So why in the...
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5 Important B2B Advertising Lessons
“Don’t tell me what your priorities are. Show me where you spend your money and I’ll tell you what your priorities are.” James W. Frick This quote has underlying truth when it comes to spending your marketing dollars. All too often we can look back on our paid...
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5 Advertising Mistakes You May Not Realize You’re Making
Great advertising can be phenomenal for a business’s success. Companies can crank out excellent ads with excellent results, but they can just as likely create some not-so-awesome ones due to unlikely advertising blunders. Everyone makes mistakes once in a while, but...
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5 Steps to Being More Accessible to Your Customers Online
According to a Google survey, 80% of consumers search online to find a business and more than a third of them want to book an activity. In fact, 25% of millennials (those under 35) will only book appointments online based on data from FitSmallBusiness.com. If you need...
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Top 5 Reasons to Advertise on YouTube
According to Google, "Every month, more than 1 billion people watch more than 6 billion hours of YouTube video." With such a large audience spending so much time on one platform, it's no wonder that YouTube is becoming the preferred place to advertise for many...
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Identifying High- and Low-Quality Content Pages
Since the Panda update back in 2011, quality has been a key factor in how Google ranks websites. If your website has been active since before 2011, it may have old content that no longer meets quality standards, and this content will continue to bring down your...
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Dos and Don’ts: Protecting Your Small Business Online
When you’re marketing your small business online, you want to look your best on every platform. Whether you’re responding to reviews on sites like Yelp, Google, and TripAdvisor, or keeping up with your comments, mentions, and reviews on social media, it’s important to...
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5 Ways to Refresh Your Social Media Content
You know having a presence on social media, specifically Facebook, is important for your small business. You’ve heard it all before: 1.9 billion unique monthly users on Facebook, 2.8 billion active social media users worldwide, etc. If you are using social media for...
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Time Management for Marketers Geared for Your Success
There are a ton of things marketers have to manage. One second you’re communicating with your client, the next you're researching a new campaign you’d like to run. Each day brings new challenges, with each challenge vying for limited bandwidth. Without an effective...
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How to Bring Customer Loyalty Back from the Dead
Analysts and various industry professionals have been quick to decree the death of customer loyalty. It’s easy to see why, in the wake of persisting volatility reverberating throughout the retail industry. Each week seems to surface new reports of layoffs or location...
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Big Advertising Ideas for a Small Budget
When advertising on a budget, seeing successful multi-million-dollar advertising campaigns can be a bit discouraging. Not all businesses can afford television commercials, radio, or billboard ads. Smaller businesses often rely on free advertising methods, like social...
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Google’s “Trends” Tool: Learn How People Search for Your Services Online
“Google Trends” is one of Google’s most simple and accessible tools, and provides great quantitative insights on the following: Overall product or service search popularity in your industry (and in your region) Popularity of your different products or services...
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11 Things to Consider When Creating a Content Calendar from Scratch
A content calendar sounds simple: it is, after all, just a list of content that you will publish along with a schedule. Why, then, can it be so difficult to use? It often comes down to the way you structure your calendar. If you’re starting from scratch, you’re in the...
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Your Business Might Be Online Without You Knowing It
Your small business may have a big footprint online Lots of small businesses still rely entirely on "traditional" advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. Plenty of small...
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How to Develop a Mobile Strategy in 7 Steps
Quick question: how much time has passed since you last checked your phone? If you’re like me, it was probably a few minutes ago. Mobile devices are a norm and there’s nowhere you can go without seeing someone consumed by their cell phone – waiting in line, on the...
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5 Free Tools to Help Automate Your Business’ Online Presence
If the thought of keeping in constant contact with your customers online sounds overwhelming then you’re not alone; 24 percent of small businesses don’t use social media at all. The biggest reason for this is a lack of time. Social media doesn’t stop when the workday...
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Do Small Businesses Really Need a Blog?
I’m sure you keep hearing that you should start up a blog for your small business, right? Everyone’s doing it, including your competition, or so everyone says—but is it really worth the time and effort it takes to maintain a blog? Let’s find out. Time and Resources...
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Online Marketing And SEO Best Practices For Medical Practices
If your medical practice isn't emphasizing online marketing and SEO, then you are missing out on a lot of potential patients. When people are considering a new cosmetic procedure, they don't drive around town looking for billboards and neighborhood clinics. They also...
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6 Social Media Content Ideas to Save You Time
Is Social Media Worth Your Time? Today small businesses spend more time on social media marketing than they do on website optimization. Now you, a small business owner or marketer, might not need an actual website, as you can promote your brand and sell your...
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Making the Most of Your Incoming Calls
The only thing better for your service-based small business than receiving calls from interested prospective customers is selling them your service. How you handle these incoming calls can make or break your business, so it's very important to make a great first...
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Why Using Media Images Can Land You in Hot Water
Images and content can be found by the millions with just a quick Google search. The internet is so abundant with photos and other media content that using one may not seem like it’s that big of a deal. However, even if you don’t see a copyright on the photo, that...
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Why It is Important to Respond to Reviews
Exceptional customer service has been a pillar of business success for years, and brands such as Nordstrom, Amazon, and Marriott are among the few constantly praised for their above and beyond practices when it comes to customer satisfaction. One could argue that...
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6 Suggestions to More Effective Content Creation
As the results of a new survey from BrightEdge circulates online, it’s likely that increasing numbers of digital marketing agencies, content creators and anyone else vested in using content to attract attention to a site are discussing how to increase content...
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8 Tips to Improve Your Blog Traffic
So, you’re blogging. That’s great. Blogs have SEO value, and they can bring in more leads than other forms of marketing. But, how are you supposed to get people to your blog? I put this post together to help you increase your blog traffic and make the most of your...
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4 Strategies to Drive More Calls and Customers from Local Marketing
The growing popularity of smartphones and mobile advertising has changed the way consumers shop and convert online. According to Google, more searches take place on smartphones than any other device, and more than half of all web traffic now comes from mobile. When...
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How to Ace Twitter Chats
If you’re on twitter, there’s a good chance you’ve seen something like this before: TL;DR — you’ve just stumbled upon a Twitter chat: What a Twitter chat is: A way to increase brand awareness, engage with your community, and learn from them. What a Twitter chat is...
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How to Give Your Brand Personality
When you break down the aspects of a brand, there are similarities between a brand and a person. A brand has a heart, a personality, morals. A brand can make mistakes, but it can also make things right. A brand can inspire, influence and ignite. Brands are powerful...
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How to Build an Email Marketing List
Even though social media platforms such as Facebook, Snapchat, Instagram, and others get a lot of headlines, humble email should be the first part of your digital marketing strategy (after setting up a website, of course). Why? Email that’s tied to your domain name is...
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5 Simple Tips for Ranking in Google Search Results
When users find your business through local search results, they’re already one step down the conversion funnel because they’re actively looking for your products or services. Indeed, ranking your business in local search results can often mean the difference between...
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The Importance of Using Good Imagery on Social Media
Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcase your products or services. This will help ensure that your audience...
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Extend Your Customer Service Online Through Social Media
An increasing number of consumers are not only leaving reviews on sites like Yelp and Google, but they’re also turning to social media sites like Facebook and Twitter to ask questions and request assistance from businesses. In fact, 33% of consumers even prefer to...
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3 Ways to Find Topics for Your Blog
Your blog is a powerful marketing tool—if you know how to use it right. Blog posts provide SEO value and can bring in lots of new leads. Blogging can also help you get more website traffic, and your blog can help turn a consumer into a customer. In fact, 81 percent of...
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5 Steps to Superior Agency Relations
There are a number of reasons a business might choose to work with an agency. Many times, it’s because they’re unable to achieve the magnitude of marketing efforts that they desire internally. Sometimes it’s because a business might not have the resources such as time...
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MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.