One Day Digital Marketing Intensive for Small Businesses
Details
Thursday, May 3, 2018
9am – 3pm
Yelp Office
222 W. Merchandise Mart Plaza
Suite 475
Chicago, IL 60654
$75/Ticket
Location: Yelp’s Chicago Office
Agenda (9 am – 3 pm)
The Customer Journey: What You Need to Know
Consumers today are using multiple sources of information to find and choose local businesses. Business owners need to understand how digital media impacts buying decisions, what their customers are looking for and to develop a marketing approach that mirrors consumer behavior. It’s a lot to think about but this session breaks it all down for you.
Jack Shade
Boosting Your Online Visibility
This session explores claiming your business listings online and making sure the information is accurate and complete everywhere consumers are looking online. It also offers advice on how to improve your visibility and rankings in search results.
Brett Fritz
Paid and Organic Social Media Strategies
Social media is now one of the most important platforms for local business discovery and engagement. While most businesses are on Facebook (and other platforms) most are not taking full advantage of social media capabilities, including advertising options. This session includes advice on best practices and how Facebook and other tools fit into your marketing mix.
Samuel Thimothy
Managing Your Online Reputation
Large majorities of consumers rely on reviews before making buying decisions. What are the most important places to be reviewed online? What are the best ways to respond to negative and positive reviews? And how can your business get more favorable reviews in a way that doesn’t violate ethical guideline
Emily Washcovick
Email Marketing & Your Customer List
An active and growing customer list is critical to the health of any business. This session discusses how marketers can efficiently build their prospect and customer lists and market to them more effectively. It will also discuss best email marketing practices in an era when more than 70% of email is opened on smartphones.
Bradley Cummins
Get Found on Google Search and Maps
Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.
Maria Elena Duron
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MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.