One Day Digital Marketing Intensive for Small Businesses


Thursday, May 3, 2018
9am – 3pm

222 W. Merchandise Mart Plaza
Suite 475
Chicago, IL 60654





The Customer Journey: What You Need to Know

Consumers today are using multiple sources of information to find and choose local businesses. Business owners need to understand how digital media impacts buying decisions, what their customers are looking for and to develop a marketing approach that mirrors consumer behavior. It’s a lot to think about but this session breaks it all down for you.

Boosting Your Online Visibility

This session explores claiming your business listings online and making sure the information is accurate and complete everywhere consumers are looking online. It also offers advice on how to improve your visibility and rankings in search results.

Paid and Organic Social Media Strategies

Social media is now one of the most important platforms for local business discovery and engagement. While most businesses are on Facebook (and other platforms) most are not taking full advantage of social media capabilities, including advertising options. This session includes advice on best practices and how Facebook and other tools fit into your marketing mix.

Managing Your Online Reputation

Large majorities of consumers rely on reviews before making buying decisions. What are the most important places to be reviewed online? What are the best ways to respond to negative and positive reviews? And how can your business get more favorable reviews in a way that doesn’t violate ethical guidelines?

Emily Washcovick

Email Marketing & Your Customer List

An active and growing customer list is critical to the health of any business. This session discusses how marketers can efficiently build their prospect and customer lists and market to them more effectively. It will also discuss best email marketing practices in an era when more than 70% of email is opened on smartphones.

Paid Search: What You Can Do, When You Should Hire Someone

Many business owners have had negative experiences with paid search because they couldn’t manage it efficiently. This session will explore setting up and testing PPC campaigns so you don’t waste money. It will also discuss what you can do and when you should really hire someone.

Wrap Up and Giveaway Drawing

In this open audience Q&A session, ask and get answers to your most challenging digital marketing questions.

Questions? Message us cuts through the claims, clutter and confusion. The site is a resource for small businesses to learn about digital marketing through articles, videos, presentations, webinars and events. Keeping the interests of small businesses in mind, we filter information and deliver what we find to be the most valuable and valid marketing content available.