One Day Digital Marketing Intensive for Small Businesses


Wednesday, January 16, 2019
9am – 3pm

Yelp Office
575 7th St NW
Washington, D.C. 20004


Location: Yelp’s D.C. Office

Agenda (9 am – 3 pm)

Breakfast & Registration – 8 a.m.

Enabling Customer Journeys

Customer journeys give you a complete picture of how your customers interact with your business. But how do you enable these interactions with customers in the first place? Moreover, how do you ensure that the sum of these interactions create a compelling customer experience? In this session we’ll break down the type of tools you need to enable your customer journeys.

Annica Stitch

Boosting Your Online Visibility

This session explores claiming your business listings online and making sure the information is accurate and complete everywhere consumers are looking online. It also offers advice on how to improve your visibility and rankings in search results.

Alan Moore

Paid and Organic Social Media Strategies

Social media is now one of the most important platforms for local business discovery and engagement. While most businesses are on Facebook (and other platforms) most are not taking full advantage of social media capabilities, including advertising options. This session includes advice on best practices and how Facebook and other tools fit into your marketing mix.

Managing Your Online Reputation

Large majorities of consumers rely on reviews before making buying decisions. What are the most important places to be reviewed online? What are the best ways to respond to negative and positive reviews? And how can your business get more favorable reviews in a way that doesn’t violate ethical guideline

Genna Gold

Email Marketing & Your Customer List

An active and growing customer list is critical to the health of any business. This session discusses how marketers can efficiently build their prospect and customer lists and market to them more effectively. It will also discuss best email marketing practices in an era when more than 70% of email is opened on smartphones.

Dave Charest

Get Found on Google Search and Maps

Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.

Questions? Message us

MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.