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Join us on June 3, 2019 for our latest Bootcamp!

We’re returning to Washington, D.C. with new sessions and speakers designed to help business owners gain even more hands-on and practical technology knowledge that can apply in the day-to-day operation of their businesses.

Register Now to Secure your Spot!

Full day pass: $95

Includes breakfast, lunch, refreshments, post-event cocktails and parking.

Partners and Sponsors

Space is limited. Register now to secure your spot!

Agenda – 8 am to 6:30 pm

8:00 – 8:30 am

Breakfast + Registration

8:30 – 8:45 am

Welcome: What do your Customers Want?

Today’s buyers are impatient and expect you to be easy to work with before and after they purchase your product or service. Learn exactly what your customers expect from you and the best tools and tactics for winning them over, maintaining their loyalty, and earning their repeat business..

8:45 – 9:30 am

The Modern Customer Journey: Be Found where your Customers are Looking

Your customers spend a lot of time checking you out online before they ever reach out and offer you their business. This means multiple opportunities to lose them before you even meet them if your online presence is out of date, inaccurate, uses old technology, or is incomplete. This workshop provides the essentials of fine tuning your digital presence and visibility, from Google My Business to social media and mobile.

Liz McConomy, Marketing Director

9:30 – 10:15 am

Managing your Reputation & Online Visibility

Most businesses have a love-hate relationship with reviews. But without them, it’s as if you don’t exist. Reviews play a critical role in consumers’ decision-making process and search rankings. This session gives you practical tips for getting more (authentic) reviews and improving your online reputation and visibility in the process.

Romona Foster, Google City Partner

10:15 – 10:30 am

Lightning Round (2 presentations)

Here’s a rapid fire look at two innovative new technologies addressing everyday problems for small business owners like you. You’ll learn how you can use them to save time and money, increase buyer loyalty, glean insight from customer data and provide better service.

10:30 – 10:50 am

Break

Complimentary food and refreshments.

10:50 – 11:30 am

Do you know your (Best) Customer?

Are you still using pen and paper to manage your customers lists? There in an app for that now, giving you incredible access to customer insights that allow you to invest in your best customers and stop wasting time on things that don’t make you money. This workshop will teach you how these increasingly easy to use customer relationship management tools (CRM) can transform your business.

Joe Malcoun, CEO

11:30 am – 12:15 pm

Managing Cash Flow & Profits (aka why you are in Business)

Passion and profit are what drive every entrepreneur. Financial technology can’t help with passion but it can ease your cash-flow management challenges. This workshop will show you how do these companies do it, whether you should work with one and what you should look for in a partner.

Greg Powell, Head of Brand and Product Marketing

12:15 – 12:30 am

Lightning Round (2 presentations)

Here’s a rapid fire look at two innovative new technologies addressing everyday problems for small business owners like you. You’ll learn how you can use them to save time and money, increase buyer loyalty, glean insight from customer data and provide better service.

12:30 – 1:30 pm

Lunch

Join us for a networking Lunch! We will feature topical roundtables where small-business operators can commiserate and share best practices around the biggest challenges they face — hiring, retaining customers, keeping costs down, keeping the sales pipeline full, to name a few.

1:30 – 2:15 pm

Finding and Hiring the Right People

Recruiting and retaining the right employees is oxygen for your business. In this workshop you’ll learn which online tools are best for identifying where your ideal candidate might be looking online. You’ll also learn how to position your business to attract the types of employees you seek. We’ll also look at learning platforms that help turn new employees into contributors much faster.

Mark Haner, Regional Talent Solutions Manager

2:15 – 3:00 pm

Smart Service: Winning the Customer Experience

Customer service and the customer experience make all the difference in the current highly competitive local market. Zoho’s Emily Sloan-Pace will discuss how to use technology to deliver smarter service for a better customer experience and improved customer loyalty.

Emily Sloan-Pace, Professor In Residence

3:30 – 5:00 pm

Tell Us what you Think: a Small Business Roundtable

Six local business owners take the stage to offer their perspectives on the tools, topics and themes discussed throughout the day. What’s on your technology wish lists? What do you want from technology that you aren’t getting now? How do you feel about the people who try to sell you technology? We expect nothing less than brutal candor from our diverse group of small business owners. Stick around for the fun. Plus we’ll be serving drinks afterward.

5:00 – 6:30 pm

Reception and Rewards

Join us for a drink and continue to network with your peers and after a long day of learning! Bitz Bounty winner will be announced.

Location: Valo Park

Valo Park’s state-of-the-art multi-tenant corporate 16-acre campus environment weaves site structure, open space, and architecture together into a coherent sense of place perfect for learning and networking.

7950 Jones Branch Drive, McLean VA (Tysons, VA for GPS users)
For more information, visit www.valopark.net

Parking Included.

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