One Day Digital Marketing Intensive for Small Businesses

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Monday, June 3, 2019
8:30 am – 6:30 pm

Valo Park
7950 Jones Branch Drive
Tysons, VA

Parking Included

Agenda (8:30 am – 5 pm)

Breakfast & Registration – 8 a.m.

What Do Your Customers Want?

Today’s buyers are impatient and expect you to be easy to work with before and after they purchase your product or service. Learn exactly what your customers expect from you and the best tools and tactics for winning them over, maintaining their loyalty, and earning their repeat business.

Be Found Where Customers Are Looking

Your customers spend a lot of time checking you out online before they ever reach out and offer you their business. This means multiple opportunities to lose them before you even meet them if your online presence is out of date, inaccurate, uses old technology, or is incomplete. This workshop provides the essentials of fine tuning your digital presence and visibility, from Google My Business to social media and mobile.

Liz McConomy

Reviews, Reputation & Online Visibility

Most businesses have a love-hate relationship with reviews. But without them, it’s as if you don’t exist. Reviews play a critical role in consumers’ decision-making process and search rankings. This session gives you practical tips for getting more (authentic) reviews and improving your online reputation and visibility in the process.

Ramona Foster

Do You Know Your (Best) Customer

Are you still using pen and paper to manage your customers lists? There in an app for that now, giving you incredible access to customer insights that allow you to invest in your best customers and stop wasting time on things that don’t make you money. This workshop will teach you how these increasingly easy to use customer relationship management tools (CRM) can transform your business.

Joe Malcoun

Finding and Hiring the Right People

Recruiting and retaining the right employees is oxygen for your business. In this workshop you’ll learn which online tools are best for identifying where your ideal candidate might be looking online. You’ll also learn how to position your business to attract the types of employees you seek. We’ll also look at learning platforms that help turn new employees into contributors much faster.

How Technology Can Drive Employee Engagement and Productivity

Now that you’ve found the right people how do you keep them? Human capital platforms can help give you a competitive advantage and improve employee retention. You’ll learn how these new platforms can engage your employees, manage benefits and payroll, and help you better position your staff for success.

Managing Cash Flow/Profits (aka Why You Are in Business)

Passion and profit are what drive every entrepreneur. Financial technology can’t help with passion but it can ease your cash-flow management challenges. This workshop will show you how do these companies do it, whether you should work with one and what you should look for in a partner.

Tell Us What You Think: A Small Business Roundtable

Six local business owners take the stage to offer their perspectives on the tools, topics and themes discussed throughout the day. What’s on your technology wish lists? What do you want from technology that you aren’t getting now? How do you feel about the people who try to sell you technology? We expect nothing less than brutal candor from our diverse group of small business owners. Stick around for the fun. Plus we’ll be serving drinks afterward.

Questions? Message us

MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.