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1-Day Small Business Training – June 3, 2019 – Washington, DC
If you own a business and are in the DC area, you don’t want to miss out on our Bitz Bootcamp.
Sign-up now for a full day of business training designed to get your small business marketing and operations up to full speed with sessions led by experts from Google, Linkedin, Fundbox, and USA Today.
Register Now to Secure your Spot!
Full day pass: $95 $19
with coupon code DCVIP-19
Includes breakfast, lunch, refreshments, post-event cocktails and parking.
Who should attend?
Small and Local Business Owners who are inundated with the day-to-day operations of business ownership and are interested in learning more about the tools and technologies they can use to ‘get back to business’ and re-focus their energies on their core products and services.
Why should you attend?
Our bootcamps provide affordable, condensed one-day tactical training for business owners like yourself in a variety of tools and techniques that you can use immediately to save time and improve day-to-day efficiencies in running your business.
What will you learn?
Attendees in Washington will learn tactics geared to improving online visibility/reviews, customer acquisition/experience, finance, and HR. The day will close with a panel discussion where you and your peers can discuss your challenges 1:1 with the top small business technology creators.
Agenda – 7:30 am to 6:30 pm
7:30 – 8:30 am
Breakfast + Registration
8:30 – 8:45 am
Welcome: Why are you here?
Today’s buyers are impatient and expect you to be easy to work with before and after they purchase your product or service. Learn exactly what your customers expect from you and the best tools and tactics for winning them over, maintaining their loyalty, and earning their repeat business..
8:45 – 9:30 am
The Modern Customer Journey: Be Found where your Customers are Looking
Your customers spend a lot of time checking you out online before they ever reach out and offer you their business. This means multiple opportunities to lose them before you even meet them if your online presence is out of date, inaccurate, uses old technology, or is incomplete. This workshop provides the essentials of fine tuning your digital presence and visibility, from Google My Business to social media and mobile.
Liz McConomy, Marketing Director
9:30 – 10:15 am
Managing your Reputation & Online Visibility
Most businesses have a love-hate relationship with reviews. But without them, it’s as if you don’t exist. Reviews play a critical role in consumers’ decision-making process and search rankings. This session gives you practical tips for getting more (authentic) reviews and improving your online reputation and visibility in the process.
Romona Foster, Google City Partner
10:15 – 10:30 am
Expo Showcase
A rapid look at innovative technologies and ideas from our exhibitors. You’ll learn how to use these tools and services to save time and money, better understand your customers and increase their loyalty.
10:30 – 10:50 am
Break
Complimentary food and refreshments.
10:50 – 11:30 am
Do you know your (Best) Customer?
Are you still using pen and paper to manage your customers lists? There in an app for that now, giving you incredible access to customer insights that allow you to invest in your best customers and stop wasting time on things that don’t make you money. This session will teach you how these increasingly easy to use customer relationship management tools (CRM) can transform your business.
Joe Malcoun, CEO
11:30 am – 12:15 pm
Managing Cash Flow & Profits (aka why you are in Business)
Passion and profit are what drive every entrepreneur. Financial technology can’t help with passion but it can ease your cash-flow management challenges. This session will discuss the range of funding and financing options and how to a better job of managing cash flow.
Greg Powell, Head of Brand and Product Marketing
12:15 – 1:15 pm
Lunch
Join us for a networking Lunch! We will feature topical roundtables where small-business operators can commiserate and share best practices around the biggest challenges they face — hiring, retaining customers, keeping costs down, keeping the sales pipeline full, to name a few.
1:15 – 2:00 pm
Finding and Hiring the Right People
Recruiting and retaining the right employees is oxygen for your business. In this session you’ll learn how to hire more effectively in a low-unemployment environment, as well as how to retain great employees.
Mark Haner, Regional Talent Solutions Manager
2:00 – 2:45 pm
Smart Service: Winning the Customer Experience
Customer service and the customer experience make all the difference in the current highly competitive local market. Zoho’s Emily Sloan-Pace will discuss how to use technology to deliver smarter service for a better customer experience and improved customer loyalty.
Emily Sloan-Pace, Professor In Residence
2:45 – 3:15 pm
Key Lessons for Local Entrepreneurs
Microsoft’s Abid Chaudhry interviews seasoned entrepreneur Sydni Craig-Hart, CEO & Co-Founder of Smart Simple Marketing. They’ll discuss how to identify your ideal client, validate your core messages, simplify your marketing, create referral relationships and develop a sales process that supports a steady stream of paying clients.
Abid Chaudhry, Sr. Product Marketing Manager, SMB Go-to-Market
Sydni Craig-Hart, CEO & Co-Founder
3:15 – 3:35 pm
Break
3:35 – 5:00 pm
Tell Us what you Think: a Small Business Roundtable
Local business owners take the stage to offer their perspectives on the tools, topics and themes discussed throughout the day. What’s on your technology wish lists? What do you want from technology that you aren’t getting now? How do you feel about the sales tactics you’re seeing? We expect total candor from a diverse group of business owners.
5:00 – 6:30 pm
Reception
Join us for a drink and continued conversation with your peers and after a great day of learning!
Partners and Sponsors
Space is limited. Register now to secure your spot!
Location: Valo Park
Valo Park’s state-of-the-art multi-tenant corporate 16-acre campus environment weaves site structure, open space, and architecture together into a coherent sense of place perfect for learning and networking.
7950 Jones Branch Drive, McLean VA (Tysons, VA for GPS users)
For more information, visit www.valopark.net
Parking Included.
MarketingBitz was developed by the Local Search Association to educate, empower and help small businesses improve their digital marketing effectiveness. The site offers free digital marketing education and resources in the form of articles, webinars, reports and events.