Weekly Bitz: Factors to Consider When Analyzing Your Site’s SEO & How to Track and Measure Your PPC ROI

Weekly Bitz: Factors to Consider When Analyzing Your Site’s SEO & How to Track and Measure Your PPC ROI

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Key Factors to Consider When Analyzing Your Website’s SEO (September 20, 2018)
MarketingBitz: “By having a good SEO strategy in place, the more likely you’ll be to end up in the top rankings of these search results and generate more clicks to your website. Well-rounded SEO can also help you best your competitors who are trying to rank for the same keywords and phrases as you are.”

Search Marketing 101: How to Track and Measure Your PPC ROI (September 18, 2018)
MarketingBitz: “Measuring your success and return on investment (ROI) should be a key part of your search marketing strategy. Measurement helps you to understand if you are meeting your goals, forms a benchmark for future budgeting and justifies your marketing spend. Furthermore, effective measurement helps you to optimize the elements of your campaigns on the fly.”

5 Blog Post Ideas to Get Your Creative Juices Flowing (September 20, 2018)
Business 2 Community: “Deciding what to write on your blog is key. You want to peak the interest of your readers while still focusing on your goal — making money. Each blog post should have a purpose that relates back to your income strategy.”

A Complete Guide to Launching Your New Website (September 17, 2018)
Search Engine Journal: “f you’re like me, when you started your first business or online endeavor, you Googled [how to build a website] and went from there. Or, you may have just started off with only your social media, and that’s cool, too. But eventually, just about everyone trying to be successful online has to take the leap with a website.”

Improve Your Content Marketing with These 4 SEO Tools (September 17, 2018)
Business 2 Community: “As content marketing continues to evolve it’s important to have a fresh and updated SEO strategy in place. Thankfully there are helpful resources that will enable you to best optimize your content for today’s search.”

Weekly Bitz: Things You Can Learn from Google Analytics & Why You Should be Using Infographics

Weekly Bitz: Things You Can Learn from Google Analytics & Why You Should be Using Infographics

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The 3 Absolute Best Thing You Can Learn from Google Analytics (September 13, 2018)
MarketingBitz: “Google Analytics is a free service that provides you with a tracking code that you can paste onto your site’s pages. Google uses the code to track visitors to your site and gleans the following sort of information as it does:”

What are Infographics and Why Should Your Small Business Use them in Your Content Strategy? (September 11, 2018)
MarketingBitz: “Infographics are a great piece of visual content designed to capture consumer’s attention and provide them with useful information regarding your business and the industry you’re involved in. Infographics combine design aesthetics, content and data in story-like form, allowing for consumers to interpret the information more easily and effectively.”

Marketing is the #1 Problem According to Small Businesses: 9 Ways To Do Marketing Effectively (September 13, 2018)
Small Business Trends: “Generating and retaining customers is the lifeblood of every small business in the world. Which is why it’s no surprise that business owners find marketing the #1 biggest challenge.”

If Your Business Relies On User Reviews, You Need A New Strategy (September 13, 2018)
Forbes: “One of the major forms of social proof that marketers rely on is being systematically destroyed. I’m talking about user reviews, and if you rely on reviews to either buy or sell, you need a new business strategy right now.”

How to Manage Digital Marketing: Three Game-Changing Strategies (September 12, 2018)
Business 2 Community: “One of the ironclad truths about digital marketing right now is that the tools and channels change constantly. Only someone who is specialized in an area will be able to keep up with that area sufficiently.”

Weekly Bitz: Online Marketing Shortcuts That Will Sabotage Your Success & Organic SEO vs. Local SEO

Weekly Bitz: Online Marketing Shortcuts That Will Sabotage Your Success & Organic SEO vs. Local SEO

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Online Marketing ‘Shortcuts’ That Will Actually Sabotage Your Success (September 6, 2018)
MarketingBitz: “When it comes to marketing your business on the Internet, cutting corners can hurt your visibility and the impression you leave on potential customers. Here are 5 marketing ‘shortcuts’ that will actually sabotage your success.”

Organic SEO Versus Local SEO: Which Do I Need? (September 4, 2018)
MarketingBitz: “Each of these digital marketing disciplines — organic SEO and local SEO — involves boosting online visibility for businesses and their websites. In other words, both strategies focus on making websites easy to find when potential customers search for relevant products and services of a business.”

Top 5 Advantages of Facebook Marketing for Your Business (September 3, 2018)
Search Engine Journal: “Facebook is a resource and water cooler for everyone, and we’re using it constantly. It’s become an ingrained part of our lives and culture. While you might want to resist it, Facebook can still be a huge benefit to your business.”

How small businesses can see big results with foundational SEO (September 3, 2018)
Marketing Land: “Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in trivial details before the essential, basic steps are put in place. This means for most businesses, there are easy wins on the table.”

7 Amazing Email List Marketing Hacks (September 3, 2018)
Small Business Trends: “Email is far from dead. In fact, it’s alive and well with around 269 billion emails being sent and received daily in 2017, and that’s expected to rise to more than 333 billion by 2022. So, instead of declaring email an outdated technique, take the time to update your lists and strategies. You can start by focusing on these 7 areas starting today.”

Weekly Bitz: Ways to Repurpose Old Blog Content & Search Marketing 101 Part 3

Weekly Bitz: Ways to Repurpose Old Blog Content & Search Marketing 101 Part 3

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Unique Ways to Repurpose Old Blog Content (August 30, 2018)
MarketingBitz: “A good content marketing plan consists of not only creating new content, but of recycling what you already have and putting a fresh, updated twist on it.”

Search Marketing 101: 4 Questions to Answer for a Successful Digital Marketing Campaign (August 28, 2018)
MarketingBitz: “Search marketing pays off in multiple ways, from boosting sales and market share to enhancing the impact of your other marketing investments. Which is why setting aside ample budget to achieve your goals is critical to your success.”

How to Use Local Keywords to Rank Higher on Google (August 29, 2018)
Search Engine Journal: “Consumers find businesses by conducting local searches. While local searches may yield lower search volumes, it’s more about intent and driving traffic that is ready to convert.”

How to Use Instagram to Build Your Business Brand (August 27, 2018)
Business 2 Community: “Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow. This comes from understanding the value of your current brand and properly translating that into an account your ideal users will seek out and want to follow.”

10 Ecommerce Best Practices for Small Business (August 27, 2018)
Small Business Trends: “Recent numbers from Statista report there will be over 2 billion digital shoppers by 2021, that’s up from 1.66 billion in 2016. With those numbers, you’ll want to be sure to understand these ecommerce best practices.”

Weekly Bitz: Improving Your Social Media Marketing & Why Small Businesses Needs SEO

Weekly Bitz: Improving Your Social Media Marketing & Why Small Businesses Needs SEO

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How Can Small Businesses Improve Their Social Media Marketing? (August 23, 2018)
MarketingBitz: “From best practices to new platforms, social media is constantly evolving, and it can be incredibly difficult and time consuming for small business owners to keep up with. However, in order to get the most out of your social media marketing and set yourself apart from your competitors, there are a few things you should definitely be doing.”

4 Reasons Why Your Small Business Needs SEO (August 21, 2018)
MarketingBitz: “When a customer conducts a search on a search engine like Google, there’s an algorithm in place that helps provide the searcher with the most relevant results. And if you want your business to fall onto the first page of those results, you must have a search engine optimization (SEO) strategy in place.”

Create a Lasting Instagram Presence for Your Small Business by Doing These 4 Things (August 23, 2018)
Business 2 Community: “You’ve signed up for an Instagram account for your small business but haven’t done much with it yet. Much like being on any social media account, you know you’re supposed to be actively posting and engaging with fans but haven’t quite figured out your strategy for what to share and how you’ll be able to reach your audience.”

How to Audit & Improve Your Page Titles for SEO (August 21, 2018)
Search Engine Journal: “Page titles are essential for SEO. At times, they are the most accessible and impactful element we have control over on a website. Creating content that performs well in organic search requires ample keyword research and competitive analysis.”

How to Effectively Set Up Your Website to Collect New Leads (August 21, 2018)
Business 2 Community: “Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads.”

Weekly Bitz: The Difference Between Branding and Marketing & How to Get 5-Star Reviews for Your Business

Weekly Bitz: The Difference Between Branding and Marketing & How to Get 5-Star Reviews for Your Business

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

What’s the Difference Between Branding and Marketing? (August 16, 2018)
MarketingBitz: “There’s no doubt that a gray area exists when discussing branding and marketing. And although the two are obviously connected, they are very different things.”

How to Get 5-Star Reviews for Your Small Business (August 14, 2018)
MarketingBitz: “Online reviews are a fantastic opportunity for your business. Not only do they help with local search marketing, they’re a tremendous source of information and feedback.”

Google Adwords: The Basics for Small Biz (August 15, 2018)
Business 2 Community: “To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool.”

Best Social Media Experts Share Productivity Tips for Your Small Business (August 14, 2018)
Small Business Trends: “Social media marketing is hard. It takes a ton of time and effort! Each day, marketers try to stay on top of their marketing game while majorly multitasking. So how can you regain control of your schedule?”

4 Facebook Updates to Help You Market Your Local Business (August 14, 2018)
Business 2 Community: “1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages on a weekly basis.”