Weekly Bitz: The Difference Between SEO and SEM & The Components of a Good Small Business Website

Weekly Bitz: The Difference Between SEO and SEM & The Components of a Good Small Business Website

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

SEO Vs SEM — What’s the Difference? (June 14, 2018)
MarketingBitz: “If you’re a small business owner with little digital marketing experience trying to figure out the ins and outs of search engine marketing (SEM) and search engine optimization (SEO), you’re not alone.”

The Components of a Good Small Business Website (June 12, 2018)
MarketingBitz: “In a sea of websites, what can you as a business owner do to make sure that yours is unique and stands out, while also serving its purpose to your target audience?”

Local Review Sites Your Small Business Should Be Using (June 13, 2018)
Business 2 Community: “Not only are reviews important in marketing your business, they play a strategic part in local SEO. Google business reviews are an important ranking signal for local businesses.”

How to Gain Millennial Customers: 6 Things They Want From Your Brand (June 12, 2018)
Small Business Trends: “If you want to grow your business and engage millennial consumers, you must ditch your fallacious thinking and seek to understand who this dynamic group really is.”

Should You Have a LinkedIn Company Page? (June 11, 2018)
Business 2 Community: “Having a company page is a great way to establish your brand, share what you do and who you serve.”

Weekly Bitz: How to Get Honest Customer Feedback & Ways to Accelerate Your Online Marketing

Weekly Bitz: How to Get Honest Customer Feedback & Ways to Accelerate Your Online Marketing

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Five Simple Ways To Double Your Email Marketing Open Rates This Week (June 7, 2018)
Forbes: “Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you.”

12 Ways to Make Your Brand Unique in a Sea of Competition (June 7, 2018)
Inc: “Every entrepreneur intuitively understands the need for uniqueness, but finding true differentiation proves elusive for most. Companies engage in forms of imitation, which is not differentiation at all.”

How to Get Honest Customer Feedback (and Use It) (June 5, 2018)
Business 2 Community: “The right recipe of using the right channels, offering incentives and making it fast and easy for your customers to do so, lets you receive the honest feedback you have been craving.”

A Side-By-Side Comparison of the Different Types of Search Engine Marketing (June 5, 2018)
Business 2 Community: “Search engine marketing and SEO are intertwined and complex. It is very hard to decide where to invest, especially if you are a small business owner constrained by budget and staff shortages.”

10 Ways to Accelerate Your Online Marketing and Small Business Growth (June 2, 2018)
Small Business Trends: “For some businesses, slow but steady is their preferred way to grow. But for entrepreneurs seeking to master their craft and build their empires quickly, careful planning and expertise are required.”

Weekly Bitz: Google Webinar Recap & How Facebook’s Algorithm Change Impacts Your Business’s Page

Weekly Bitz: Google Webinar Recap & How Facebook’s Algorithm Change Impacts Your Business’s Page

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Google Webinar Recap: Make Your Website Work for You (May 30, 2018)
MarketingBitz: “According to Dave Meyer, president of Bizzy Web, a great website is: goal oriented, intuitive, organized, useful, functional and search-friendly.”

Facebook’s Algorithm Change Impacts Business Pages: Here’s How to get Around it (May 29, 2018)
MarketingBitz: “Here’s what you should know about the algorithm change, and how to pivot your strategies to find success with the platform.”

Seven Golden Tips To Transform Your Small Business Into An Empire (May 29, 2018)
Forbes: “Top entrepreneurs and members of The Oracles share how you scale and serve more clients without losing money and going insane.”

Why Your Website Needs a Strong About Page (May 29, 2018)
Business 2 Community: “Across the board, people in all industries are turning to company websites for information about businesses they may want to work with. Does your website provide all the details they’ll need to be convinced to choose you?”

4 Ways to Make Customers Crave Your Emails (May 29, 2018)
Small Business Trends: “Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.”

Weekly Bitz: Understanding the Local Path-to-Purchase & Optimizing Your GMB Page

Weekly Bitz: Understanding the Local Path-to-Purchase & Optimizing Your GMB Page

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Free Report: Understanding the Local Path-to-Purchase (May 23, 2018)
MarketingBitz: “Consumer behaviors vary based on the type of purchase they are making. For this reason, it is critical for small businesses to understand how consumers typically search for and find businesses in that industry.”

How to Optimize Your Google My Business Page (May 22, 2018)
MarketingBitz: “If you’re a small business owner looking to improve your local SEO strategy, the first step on your list should be claiming and verifying your Google My Business (GMB) listing.”

Why Your Small Business Should Have A Content Marketing Strategy (May 22, 2018)
Business 2 Community: “The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace.”

9 Big Data Solutions for Small Businesses (May 21, 2018)
Business News Daily: “To successfully compete in today’s marketplace, small businesses need the tools larger companies use. Of course, small businesses don’t have all the resources of an enterprise-level corporation, like data scientists, analysts and researchers.”

5 Key Tips for Building a Successful Email Marketing Strategy (May 21, 2018)
Business 2 Community: “Email marketing is one of the best strategies for promoting products and building a loyal audience. In fact, email has an ROI (return on investment) of 122%, which is 4X better ROI than social media and paid search.”

WeeklyBitz: Tips for Creating a Small Business Blog & Affordable Tech For Small Businesses

WeeklyBitz: Tips for Creating a Small Business Blog & Affordable Tech For Small Businesses

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

4 Reasons You May Not See Your Small Business Website When You Search Online (May 16, 2018)
MarketingBitz: “Finding your site when you Google yourself feels great — but what works great for your business is a site that turns your visitors into customers — no matter how they find you.”

What to do When Your GMB Listing Contains Photographs That You’d Like to Eliminate (May 14, 2018)
MarketingBitz: “Because Google allows just about anyone to post photographs of businesses on Google My Business (GMB) listings, businesses often run into the common problem of finding unflattering, irrelevant, or inflammatory photos when Googling their own establishment.”

7 Tips For Creating A Conquering Small Business Blog (May 16, 2018)
Forbes: “If your business doesn’t have a blog, you’re missing out on reaching a large audience and the opportunity to convert viewers into paying customers.”

3 Types of Affordable Tech for Small Businesses (May 16, 2018)
Business 2 Community: “When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule.”

How to Use Customer Reviews on your Ecommerce Site (May 13, 2018)
Small Business Trends: “In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products.”

Weekly Bitz: Why You Need SEO Help for Your Small Business & Social Media Marketing Mistakes to Avoid

Weekly Bitz: Why You Need SEO Help for Your Small Business & Social Media Marketing Mistakes to Avoid

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Webinar Recap: 5 SEO Tactics for Small Businesses (May 10, 2018)
MarketingBitz: “In a recent MarketingBitz webinar, Lance Bachmann, President and CEO of 1SEO, discussed five SEO best practices for small businesses and the benefits that each will provide.”

Why You Need SEO Help for Your Unique Small Business (May 8, 2018)
MarketingBitz: “You know your craft and understand your customers better than anybody. So why should you trust your future to a SEO company to promote it for you? Aren’t you better off handling all your marketing yourself?”

The Small Business Guide To Digital Marketing On A Shoestring Budget (May 8, 2018)
Forbes: “Brand promotion doesn’t come easy, and the odds don’t favor small businesses. With neither the time nor the resources to compete with the heavyweights, they have to rely on their wits to get the word out.”

10 Social Media Marketing Mistakes to Avoid (May 8, 2018)
Business2Community: “Are your social media marketing (SMM) efforts paying off, or missing the mark? If your metrics are painting a picture of the former, you might be making a few of these common mistakes.”

Front Door Refresh: 4 Reasons Small Businesses Should Improve Their Websites (May 7, 2018)
Forbes: “Social media strategy is certainly important to a growing business, and there are always new channels and media to learn about and master. But don’t let new media initiatives blind you to the digital front door of your business: your website.”