Weekly Bitz: Kick-Start Your 2019 Digital Marketing Strategy & How to Handle Negative Reviews Over the Holidays

Weekly Bitz: Kick-Start Your 2019 Digital Marketing Strategy & How to Handle Negative Reviews Over the Holidays

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Kick-Start Your 2019 Digital Marketing Strategy with These Useful Tips (December 13, 2018)
MarketingBitz: “And just like that, 2018 has come and gone in a flash. As the year comes to a close, you need to start thinking about how to prepare your digital marketing strategy for 2019 so that you can hit the ground running after New Year’s.”

Lumps of Coal: How to Handle Negative Reviews Over the Holidays (December 11, 2018)
MarketingBitz: “Managing your reviews on local search results can determine whether your company receives a lump of coal or the gift of revenue this holiday season.”

12 Tips to Finding Social Media Zen (December 14, 2018)
Search Engine Journal: “Once the golden child of digital marketing, social media continues to shock, surprise, seduce, defy, and when done right, even sell. Let’s remind ourselves, there is no autopilot, no snooze button in this current state of marketing.”

The Power of Reduce, Reuse, and Recycle on Social Media (December 12, 2018)
Business 2 Community: “Each and every one of us can share content to the masses as we see fit. That includes content that we like, expresses our current state or communicates a point. So where running an old commercial felt out of place in the pre-social media world, it is now not only widely accepted, but embraced.”

How Local Businesses Can Leverage Email Marketing (December 11, 2018)
Business 2 Community: “As the owner of a brick-and-mortar shop, you don’t have to be restricted to familiar faces who visit your shop; the internet can help you expand your target audience. Out of all the marketing channels, emails are the best bet worth leveraging.”

Weekly Bitz: How to Develop Engaging Emails & Prepping Your Website for Holiday Traffic

Weekly Bitz: How to Develop Engaging Emails & Prepping Your Website for Holiday Traffic

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How to Develop Engaging Emails That Will Get Opened (December 5, 2018)
MarketingBitz: “When a customer subscribes to your email list, they expect value to be provided in some capacity. And, odds are, your business is not the only one they subscribe to. Over 281 billion consumer and business emails are sent per day, and it’s likely that a majority of those go unread and are instantly deleted by the receiver.”

How to Prepare Your Site for an Influx of Holiday Traffic (December 4, 2018)
MarketingBitz: “If your website is not up to speed for the holidays, you’ll be missing out on potential customers. Every second of website load time, 20% of consumers leave and seek one of your competitors for their purchase. Also, bear in mind that you need to keep your website running fast late into the season, as the highest amount of traffic actually occurs on December 26.”

Should You Get a New Website? (December 6, 2018)
Business 2 Community: “Generally, businesses want more traffic to their websites, more enquiries, more business, more sales, or just more awareness of their products and services. Digital marketing will help you achieve these. But the website plays a central role in all of this. No matter how good your digital marketing strategy is, it will never be enough if your website is not built to handle the traffic, and does not provide your visitors with a great experience that leads them through a journey.”

How To Build a Strong Social Media Influence (December 6, 2018)
Business 2 Community: “There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result.”

SEO in 2019: 8 Essentials of Website Optimization (December 3, 2018)
Search Engine Journal: “In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others.”

Weekly Bitz: The Importance of a Google My Business Listing & Engaging Facebook Post Ideas

Weekly Bitz: The Importance of a Google My Business Listing & Engaging Facebook Post Ideas

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The Importance of a Google My Business Listing (November 29, 2018)
MarketingBitz: “The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. We inherently trust what other customers have to say about a business, and if we want to know anything at all, we Google it. It should be no surprise, then, that Google My Business — which incorporates the two together — is becoming one of, if not the most powerful tool for marketing.”

Engaging Facebook Post Ideas for Small Businesses (November 27, 2018)
MarketingBitz: “Having a profound Facebook strategy in place that provides the results you’re looking for can prove incredibly difficult. Facebook’s algorithms and consumer behaviors are constantly changing, so creating content that matches up with each of these is always a challenge.”

6 Content Marketing Ideas for the Holidays (November 26, 2018)
Small Business Trends: “To prepare for the holiday season, you supplement your inventory with limited edition products and create tailored newsletters and campaigns. But what about content marketing? The holidays are the ideal time to create engaging articles surrounding the season. Shoppers are eager to consume this type of content and are expecting to see it prominently featured on retailers’ websites.”

How to Humanize Your Website (November 29, 2018)
Business 2 Community: “Most business people recognize, building strong relationships with your customers is essential to your success. The same is true online. While we as people now connect behind a screen, it’s the human engagement we all crave. Humanizing your website is a key to building a strong online presence.”

Top 10 Instagram Trends To Start Using Now for 2019 (November 29, 2018)
Business 2 Community: “Over 80% of Instagram users follow at least one business, with more than 200 million visiting as least one business profile every day. And, with the platform continuously launching new features and transforming it into a more business-friendly environment, it’s clear to see that things are about to get creative and exciting in 2019.”

Weekly Bitz: Digital Marketing Tips for the Holiday Season & Why Online Reviews are Important

Weekly Bitz: Digital Marketing Tips for the Holiday Season & Why Online Reviews are Important

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Digital Marketing Tips for the Holiday Season (November 15, 2018)
MarketingBitz: “Whether customers are researching or purchasing online or in-store, you want to make sure that you have components in place online that guides, encourages and educates them. So how can you increase your chances of standing out against competitors online this year?”

Why are Online Reviews Important for Your Small Business’s Reputation? (November 13, 2018)
MarektingBitz: “Reviews are a love-hate thing, especially for small businesses trying to build a solid reputation. On the one hand, positive reviews help promote your brand and on the other, negative reviews can produce an undesirable impact.”

3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential (November 13, 2018)
Business 2 Community: “One of the main reasons why social video works – and does it very well – can be best summed up with a single word: Familiarity. That’s not to be confused with getting used to things. Something can be new and yet feel familiar. Familiarity speaks to a sense of close acquaintances and relaxed friendliness between two parties.”

How to Use Social Media to Promote a Product (November 12, 2018)
Search Engine Journal: “You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans that already follow you on social media?”

5 Secrets to Get More Visibility for Your Business (November 12, 2018)
Business 2 Community: “The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In turn, you lose opportunities to grow your business.”

Weekly Bitz: Common SEO Mistakes to Avoid & How to Increase Positive Online Reviews

Weekly Bitz: Common SEO Mistakes to Avoid & How to Increase Positive Online Reviews

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 of the Most Common SEO Mistakes You Need to Avoid (November 8, 2018)
MarketingBitz: “Search algorithms and SEO best practices are constantly evolving, and you need to make sure that you follow these trends and implement changes within your own website. When your website isn’t optimized correctly, you’ll miss out on search traffic and risk losing new customers to your competitors who have executed their SEO properly.”

How to Take Advantage of Holiday Cheer to Increase Positive Online Reviews (November 7, 2018)
MarketingBitz: “The holiday season gives you an excellent opportunity to increase your number of positive reviews. Customers are full of holiday cheer and looking to spread their good will. However, it’s still unlikely that they’ll leave a review without some encouragement.”

What NOT to Do When You Want More Site Traffic (November 8, 2018)
Business 2 Community: “I don’t want more site traffic – said no eCommerce business owner ever! Boosting traffic is the number one objective for every online store owner and it can be frustrating if your traffic is not growing with your business.”

14 Simple Tips to Keep Your Content Interesting (November 7, 2018)
Search Engine Journal: “How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise.”

Tips, Ideas and Secret Ingredients for a Best Small Business Website (November 6, 2018)
Business 2 Community: “Making your business presence online is an essential no matter you are a big brand or a small business. Especially, if you are a small or medium scale business then having a website is one of the cost-effective ways to market your products or services.”

Weekly Bitz: Social Media Mistakes to Avoid & Creative Blog Content Ideas

Weekly Bitz: Social Media Mistakes to Avoid & Creative Blog Content Ideas

Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Social Media Mistakes You Need to Avoid (October 25, 2018)
MarketingBitz: “Social media can be a tremendously valuable asset to connecting with your customers and building your brand. However, it’s important to know and understand how to execute a strategy. That means staying updated and informed, learning best practices and educating yourself on what not to do or publish on your channels.”

Creative Content Ideas for Your Small Business Blog (October 23, 2018)
MarketingBitz: “An informative, creative blog can help assist your business in many areas, including improving your SEO, building trust with old and new customers, establishing your business as a leader in your field, building your brand and generating exposure for your company.”

How to Find Bigger AND Better Audiences to Reach Using Google Analytics (October 26, 2018)
Business 2 Community: “If you’re looking to grow your awareness, hold off on spending a ton of money on persona studies. Start by using the free data we have in Google Analytics.”

Social Media for Small Businesses: Why Cross-Channel Engagement is Vital (October 24, 2018)
Small Business Trends: “Social media is so often a cross-device experience, and woven into nearly every person’s daily life. Nowadays, it’s considered among the three highest priorities for marketers to consider, given how frequently people engage with social media across multiple platforms.”

4 Essential Twitter Marketing Tips (October 23, 2018)
Business News Daily: “All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services. While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool.”