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In part 3 of the case studies put out by digital agency Distrikt, a local credit union successfully used data driven marketing strategy to increase home equity loans.

CHALLENGE

A local credit union needed to increase the number of home equity loan sign ups among their existing customers. Faced with strong local competition, DISTRIKT was asked to help develop a highly-focused, data-driven marketing strategy.

STRATEGY

  • Linked demographic, online, and purchase information to identify existing customers who were eligible and pre-approved for a home equity loan.
  • Leveraged Salesforce Marketing Cloud to build a comprehensive customer journey and deploy a 3-month campaign consisting of 5 emails.
  • Worked with predictive analytics to understand performance, refine strategy and optimize additional campaigns across web, mobile and social media.

RESULTS

  • 2.7MM emails sent
  • 93% increase in loans
  • $1.3MM in revenue growth

Read more case studies from Distrikt here!

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