In part 3 of the case studies put out by digital agency Distrikt, a local credit union successfully used data driven marketing strategy to increase home equity loans.
CHALLENGE
A local credit union needed to increase the number of home equity loan sign ups among their existing customers. Faced with strong local competition, DISTRIKT was asked to help develop a highly-focused, data-driven marketing strategy.
STRATEGY
- Linked demographic, online, and purchase information to identify existing customers who were eligible and pre-approved for a home equity loan.
- Leveraged Salesforce Marketing Cloud to build a comprehensive customer journey and deploy a 3-month campaign consisting of 5 emails.
- Worked with predictive analytics to understand performance, refine strategy and optimize additional campaigns across web, mobile and social media.
RESULTS
- 2.7MM emails sent
- 93% increase in loans
- $1.3MM in revenue growth
Read more case studies from Distrikt here!
