We all know how instrumental digital marketing is to businesses, especially to retailers. The below case study by digital agency Distrikt showcases the power of digital marketing in boosting sales around a seasonal event.
CHALLENGE
A local furniture store in NYC needed to drive in-store foot traffic for their Presidents’ Day sales event. In the past, they had only sent loyalty emails and printed flyers to households within walking distance of the store. This resulted in thousands of dollars spent on printing and shipping with minimal response. With only 10 days leading up to the event, a $5K budget and a client with no prior experience running digital advertising, DISTRIKT was ready for the challenge.
STRATEGY
- Targeted people in-market for specific styles / brands of furniture, in key zip codes around the store.
- Served digital ads to the target audience across display, mobile and Facebook / Instagram.
- Continuously optimized towards best performing geos, creatives and customers.
RESULTS
- 1.5 million ads served
- 60% increase in foot traffic
- $700K+ in furniture sold
Read more case studies from Distrikt here
