In part 2 of the case studies put out by digital agency Distrikt, an NYC real estate company harnessed the power of digital marketing to reach more buyers.
CHALLENGE
An NYC based real estate firm needed help driving attendance for their upcoming open house. The unit had been on the market for over 100 days, but agents were not attracting serious buyers through local listing sites. With 2 weeks and an agent team with no prior digital marketing experience, DISTRIKT had to both educate the client and deliver results.
STRATEGY
- Targeted active investors and high earning business professionals, making $200K+ per year, in-market for real estate and living in key neighborhoods within Manhattan.
- Served digital ads to the target audience across display, mobile and social media.
- Optimized towards highest performing geos, creatives and audience segments.
RESULTS
- 700K ads served
- 50 open house inquiries
- 3x increase in offers
Read more case studies from Distrikt here!
