In part 4 of the case studies put out by digital agency Distrikt, a local salon launched an online reservation platform that led to a huge increase in bookings and customer satisfaction.
CHALLENGE
An online, salon reservation platform needed help acquiring new users and increasing bookings. Despite influencer marketing and consistent organic posts on Instagram, the client could not achieve more than a handful of bookings per week. DISTRIKT was given $15K and 3 months to revamp the client’s strategy, manage their paid media campaigns and drive performance.
STRATEGY
- Targeted hair stylists living within a commutable distance and working in Manhattan.
- Served data-driven digital advertising across search, display and Facebook / Instagram.
- Utilized multi-channel retargeting to bring users back to the website and finish booking.
- Optimized digital messaging towards most engaged geos, promos, creatives and audiences.
- Deployed weekly email newsletters to share industry news, valued content, promote events, request customer feedback and upsell / cross-sell users through special offers.
RESULTS
- 10K users daily reach
- 15x increase in bookings
- 20x registered monthly active users
Read more case studies from Distrikt here!
