What Your Small Business Should Know About Google Search in 2018
Search engines are the most common tool people use to find local business information online. The challenge small businesses face with search engines is that they are frequently update their search ranking algorithms which impacts search engine optimization (SEO) strategies.
Over the last few years, Google’s search results and ranking factors have changed in important ways. This report offers an overview of the major changes. This is intended to be a high-level discussion of what’s happened on Google and how to think about it, so you can make informed decisions when working with agencies or professional marketers.
What You’ll Learn
- Anatomy of a Google Results
- Major Changes to Google’s Search Algorithm
- How Google Determines Local Rankings
- Featured Snippets & “Position 0”
- The Voice Search Revolution
- and much more…