Social media plays a crucial role in reaching target audiences and if done correctly can be very effective to a business. In today’s digital age businesses have access to a variety of social media platforms to establish presence on. With so many social networks to publish on, staying organized and having a plan for when to post and what to post can play a key role in your business’s social media success.

This post consists of the most helpful tools and templates for any business to use in order to build an effective social media content plan.

Social Media Content Calendar

Social media content needs to be consistent and provide value to your target audience. Without a plan of what to post and when, your social media can lack consistency and quality. A social media calendar will keep track of what content to post on which social media platforms and when.

Benefits of Using A Social Media Content Calendar

  1. Calendars help you get organized, marketers can plan out posts for entire weeks or months in advance. This will help you be consistent on social media and save time in the future.
  2. a calendar helps you plan for each social network to customize posts rather than posting the same message on all platforms
  3. Calendars can help you track performance and plan for future posts. With a calendar you can look back and analyze which content performed best so they can adjust their strategy accordingly
  4. Businesses can plan for holidays and observance days to tailor their content and engage a wider audience
  5. Social media calendars improve efficiency,.

4 Social Media Content Calendar Tools to Plan Your Messaging

1. Trello

Trello has flexible assignment cards and customizable boards and lists to map out to do lists, manage a content calendar, plan a campaign and more.

link to Trello: http://trello.com/

2. Microsoft Excel

Excel can be customized according to whatever priorities or metrics a team is focused on, so it’s a great tool for planning ahead.

free downloadable social media calendar template using Microsoft excel: https://offers.hubspot.com/social-media-content-calendar

3. Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media, when you’re producing blog content, and other team-wide priorities.

link to Evernote: https://evernote.com/

4. Google Drive

Google Drive has several helpful features that make it easy for social media marketers to build out an effective content calendar.

Marketers can also use shared Google Sheets to schedule posts on social media, track the status of different pieces of content, and assign tasks to team members — all on the same platform as their calendar.

With the help of Google Docs, users can keep comments all in one place and can collaborate on different projects without emailing back-and-forth or having to schedule a meeting. This is a particularly useful feature when editing content for social media, which may need to be drafted and approved quickly.

Social Media Templates

HubSpot’s social media calendar template:


HubSpot’s Social Media Content Calendar Template for Startups


Read full article at: https://blog.hubspot.com/marketing/social-media-calendar-tools