A lot can change in one year, and MarketingBitz.com is no exception. From 2017 to 2018, we have grown and adapted to the ever-changing digital marketing industry. But before we move into the new year, let’s take a look back at the most popular MarketingBitz blogs of 2017:

The Importance of Using Good Imagery on Social Media (June 6, 2017)
LSA: “Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcase your products or services. This will help ensure that your audience is actually engaging with and absorbing your content.”

Going Beyond NAP: How to Make Your Business Listing a Powerful Marketing Tool (Part 1) (January 3, 2017)
Infogroup: “In this blog series, Going Beyond NAP: How to Make your Business Listing a Powerful Marketing Tool, we will go over best practices for managing your business listing to ensure greater success as you tackle local SEO.”

5 Advertising Mistakes You May Not Realize You’re Making (September 28, 2017)
LSA: “Great advertising can be phenomenal for a business’s success. Companies can crank out excellent ads with excellent results, but they can just as likely create some not-so-awesome ones due to unlikely advertising blunders. Everyone makes mistakes once in a while, but wasted money on failed advertising executions is a mistake nobody wants to make.”

Building a Sychronized Strategy to Increase Your Social Media ROI (March 7, 2017)
Hibu: “It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. As more and more of the buying cycle falls into the jurisdiction of marketers, we are increasingly being asked to prove and increase the ROI of our efforts. So just how do we measure what we’re doing on social? And what steps can we take to improve the performance?”

3 Holiday Marketing Trends to Leverage in 2017 (October 5, 2017)
RevLocal: “It’s time to start working on your holiday marketing, so let’s talk about some trends we expect to see as well as tips you can use to optimize your small business’s holiday marketing.”

Your Local Business Can Rule the Web: Here’s How (February 8, 2017)
YP: “Optimizing your business website for local search is absolutely critical as more and more consumers flock to the web or to their mobile phones to search for local businesses. Whether you own a landscaping business, an HVAC company, or a law practice, you can run circles around your competition and rule the web using these local search marketing tactics.”

Hey Alexa, How Do I Optimize for Voice Search? (March 30, 2017)
Microsoft: “Part one of this blog series covered How to Get Started with Search Engine Marketing. Part two covered 5 Ways to Improve Your Website Visibility and Paid Search Performance. Now we are going to dig a little deeper into a new avenue of search, Voice Search, and how to optimize your website for it.”

How to Make the Most of Search Marketing with a Limited Budget (February 15, 2017)
Mediative: “As search continues to get more and more personalized and localized, small businesses need to appear for key search terms when people are looking for them. But big businesses are also working to connect with local consumers, and they have budgets to outpace any competition.”

5 Common Misconceptions About Online Reviews (January 17, 2017)
MarketingBitz: “According to a Thrive Analytics study, 55% of consumers will not consider a business if they have bad ratings and reviews. Reviews play a large role in molding your online reputation. However, there are several common misconceptions about reviews that every small business owner should be aware of.”

5 Important B2B Advertising Lessons (October 3, 2017)
97th Floor: “All too often we can look back on our paid marketing campaign’s progress and see that we’ve wasted a large portion of our budget on something we probably should have known would happen. Testing is always important, but we can make educated guesses. Here are five things I wish every B2B marketer knew.”

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