Understanding the Local Path-to-Purchase
Exploring Media Consumers Use to Find Local Businesses
The consumer path-to-purchase today seems more complicated than ever. That’s because there are now more devices, tools and media resources available to consumers. Buyers may consult a dozen or more resources before making a purchase.
Taken from a survey of roughly 8,000 consumers, this report offers insights into the media channels used before making these purchase decisions. We look at overall data as well as business category data for:
- Attorneys/Lawyers
- Dentists
- Plumbing Contractors
- Auto Dealer (New & Used)
- Real Estate
- Financial Services
- Computer Service & Repair
- Air Conditioning Service & Repair
The data also include demographic information about the composition of the buying audience in each category, and purchase details like the average transaction value.