Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Steps to Pay-Per-Click Advertising for Your Small Business (February 7, 2019)
MarketingBitz: “Pay-per-click advertising, or PPC, is a strategy where businesses bid on specific keywords related to their line of work and user interest. Those results then appear at the beginning of search results and when a user clicks on them, the business pays a fee to the search engine. Popular platforms for PPC advertising include Google, Bing, Facebook, Twitter and Instagram.”

The Importance of Branding for SEO Strategy (February 5, 2019)
MarketingBitz: “An SEO strategy needs to be focused on your brand to be successful. Every social post, every influencer, every piece of content that you put out should reflect your brand both visually and substantially. The more familiar your brand is to consumers, the more consumers associate your brand with reliable service and quality content.”

How to Advertise on LinkedIn in 2019: A Beginner’s Guide (February 7, 2019)
Search Engine Journal: “What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals” are.”

How to Optimize a Website for Local SEO (February 6, 2019)
Business 2 Community: “An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.”

Improve Your Social (Media) Skills to Stay Relevant as a Small Business (February 4, 2019)
Business 2 Community: “Engaging in a regular social media content strategy can increase your brand’s visibility, give your business a relatable voice, and increase your site traffic. You can reap all of these rewards and more when you use social media to your advantage.”