Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Ways to Run an Awesome PPC Campaign with Little Effort (February 21, 2019)
MarketingBitz: “PPC (pay per click) ad campaigns are a great way to generate leads for small to medium size businesses. Organized campaigns can help you reach the right audience at the right time – and that’s the million-dollar word – time. Many independent business owners want to take advantage of PPC, or they may already have something in the works, but can’t invest a ton of time into making sure it’s organized, relevant, and ultimately successful.”

5 Types of Content that Will Help Distinguish Your Small Business on Facebook (February 19, 2019)
MarketingBitz: “Create content that actually mobilizes your audience. The content you post should elicit a response from your audience. Keep them entertained and humored. Do not just make them read your posts, make them do something.”

15 Local SEO Steps You Should Take Right Now (February 21, 2019)
Business 2 Community: “Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers to find you, doing well in local search results and Google Maps is very important.”

Improving Your Business Emails Doesn’t Have to be Hard, Follow These 4 Tips (February 21, 2019)
Small Business Trends: “Love it or hate it, email isn’t going anywhere — especially not at work. Businesses continue to rely on email, which remains the most popular form of workplace communication, according to a study by Adobe of how workers use, check, and feel about work email.”

5 Common SEO Misconceptions That Could Hurt Your Rankings (February 21, 2019)
Business 2 Community: “If you’re trying to handle your SEO efforts on your own, there’s nothing wrong with that – but, if you’re just getting started and don’t have any previous experience, letting these misconceptions get in the way of your SEO strategy can be damning from the start.”