Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Combined PPC and SEO Strategies to Boost Your Small Business Audience (June 6, 2019)
MarketingBitz: “With the everyday development in the betterment of life, everything is changing, from social media to marketing strategies. It becomes difficult for small businesses to find strategies to meet their customer’s needs. PPC and SEO are considered to be a good start for this purpose.”

Black Hat SEO — The Honey Trap for Small Business Owners (June 4, 2019)
MarketingBitz: “Good search engine optimization techniques take time. The algorithms that Google uses are complicated, sophisticated structures and they aren’t easily fooled — especially for long. However, there are SEO methods and companies out there that promise things like “SEO hacks to boost your rankings overnight.” They know the tricks that will temporarily fool the search engine crawlers into providing you with a higher rank in the search engine results pages.”

How to Manage Yelp Reviews for Small Businesses (June 6, 2019)
Business 2 Community: “Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.”

How to Stand Out From Your Competitors on Search & Social (June 6, 2019)
Search Engine Journal: “If I asked you who your competitors are, you could probably name two or three without blinking. But what if I told you that they may not really be your competition? And that there are other “competitors” out there that are a far greater risk to your online success?”

5 Trends to Know in SEO & Content Marketing As We Move Close to 2020 (June 3, 2019)
Search Engine Journal: “What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever. More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.”