Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 of the Most Common SEO Mistakes You Need to Avoid (November 8, 2018)
MarketingBitz: “Search algorithms and SEO best practices are constantly evolving, and you need to make sure that you follow these trends and implement changes within your own website. When your website isn’t optimized correctly, you’ll miss out on search traffic and risk losing new customers to your competitors who have executed their SEO properly.”

How to Take Advantage of Holiday Cheer to Increase Positive Online Reviews (November 7, 2018)
MarketingBitz: “The holiday season gives you an excellent opportunity to increase your number of positive reviews. Customers are full of holiday cheer and looking to spread their good will. However, it’s still unlikely that they’ll leave a review without some encouragement.”

What NOT to Do When You Want More Site Traffic (November 8, 2018)
Business 2 Community: “I don’t want more site traffic – said no eCommerce business owner ever! Boosting traffic is the number one objective for every online store owner and it can be frustrating if your traffic is not growing with your business.”

14 Simple Tips to Keep Your Content Interesting (November 7, 2018)
Search Engine Journal: “How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise.”

Tips, Ideas and Secret Ingredients for a Best Small Business Website (November 6, 2018)
Business 2 Community: “Making your business presence online is an essential no matter you are a big brand or a small business. Especially, if you are a small or medium scale business then having a website is one of the cost-effective ways to market your products or services.”