Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

4 Common Social Media Marketing Questions (April 18, 2019)
MarketingBitz: “As a small business owner, your primary focus is operating your business. You spend your days thinking of ways to make your customers happy and keep them coming back. You might not be an expert in social media marketing, and that’s okay, but it’s vital that you recognize the importance of having a social marketing strategy in place and executing it correctly.”

5 Things Every Local Business Owner Should Know About Online Reputation Management (April 17, 2019)
MarketingBitz: “Online reputation management (ORM) is a “thing” these days. Never heard of it? Let me explain. As you know, your local business earns a reputation based on interactions with customers. For the longest time, that reputation spread via word of mouth and a few rating services like Zagat and the AAA. But in the digital age, reputation can spread like wildfire.”

Personalization is Great, but Relevant Content is Key (April 17, 2019)
Business 2 Community: “I think we all agree that personalized messaging is the must-have tool in your marketing arsenal. However, nowadays, to achieve effective customer engagement, you need to ensure all digital communications include relevant content. Other than confirming that the email was intended for me and that the sender knows something about me, basic personalization, such as my name in the subject line and salutation doesn’t really add value.”

Avoid These 5 Blog Strategy & Creation Mistakes (April 16, 2019)
Search Engine Journal: “Regardless if a business sells gluten-free pasta, real estate software or coaching services, a blog is the most powerful marketing tool. First, let’s address a vital element that is typically overlooked. A blog helps establish the voice and tone of the business, displaying the personality and core values of the overall brand.”

Voice Search Optimization is Crucial for Local Businesses (April 16, 2019)
Business 2 Community: “Voice interaction has been linked directly to local search with an increase in phone calls. Whether its to find restaurants, hotels, doctors, heating and air conditioning help, directions to a local address, local voice search is on the rise.”