Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Digital Marketing Tips for the Holiday Season (November 15, 2018)
MarketingBitz: “Whether customers are researching or purchasing online or in-store, you want to make sure that you have components in place online that guides, encourages and educates them. So how can you increase your chances of standing out against competitors online this year?”

Why are Online Reviews Important for Your Small Business’s Reputation? (November 13, 2018)
MarektingBitz: “Reviews are a love-hate thing, especially for small businesses trying to build a solid reputation. On the one hand, positive reviews help promote your brand and on the other, negative reviews can produce an undesirable impact.”

3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential (November 13, 2018)
Business 2 Community: “One of the main reasons why social video works – and does it very well – can be best summed up with a single word: Familiarity. That’s not to be confused with getting used to things. Something can be new and yet feel familiar. Familiarity speaks to a sense of close acquaintances and relaxed friendliness between two parties.”

How to Use Social Media to Promote a Product (November 12, 2018)
Search Engine Journal: “You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans that already follow you on social media?”

5 Secrets to Get More Visibility for Your Business (November 12, 2018)
Business 2 Community: “The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In turn, you lose opportunities to grow your business.”