Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Effective Ways to Conquer Local SEO (March 6, 2018)
Arvig Media: “Local SEO is a highly effective form of online marketing, which enables businesses of all sizes to promote their products and services to local customers. While mastering the local aspects of your SEO campaign may sound daunting, it’s one of the best ways to help your business achieve great success. Are you looking for ways to conquer local SEO?”

What Does Facebook’s Newsfeed Update Mean for Your Social Strategy? (March 7, 2018)
Business 2 Community: “Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing for consumers who are tired of seeing their feeds inundated with commercial content – it’s not a good thing for businesses that rely on Facebook marketing to connect with current and prospective customers.”

5 Ways to Bootstrap SEO When You’re on a Tight Budget (March 6, 2018)
Entrepreneur: “Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore SEO. However, SEO is more cost-effective than many other forms of marketing, including pay-per-click ads and social media marketing.”

Google for Business: A Small Business Guide (March 6, 2018)
Business News Daily: “Google helps you find just about everything you could possibly need. Hungry? Find the closest restaurant near you. In the mood to shop? Browse the latest sales. Wondering what your boss just meant by the acronym she used? Look up possible meanings.”

5 Tips to Optimizing Your Small Business Mobile Site (March 5, 2018)
Business 2 Community: “If your small business has not yet optimized the mobile user experience for your site, the time has come. Mobile-friendly sites are no longer an option, but a necessity whose need is continuing to grow. Currently, mobile usage accounts for 71% of all online time in the United States, which means your small business must accommodate mobile users to stay competitive.”

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