Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The Fundamentals of Any Small Business Email Marketing Strategy (March 22, 2018)
MarketingBitz: “In 2017, 225.3 billion emails were sent and received per day and that number is projected to increase to 246.5 billion by 2019. Additionally, 80% of professionals believe that email marketing drives customer acquisition and retention. If you’re a small business owner who’s looking to build value within your organization and widen your consumer reach, email marketing is a viable option.”

Small Business Marketing Dos & Don’t: Web Presence (March 21, 2018)
MarketingBitz: “Working at the Local Search Association has allowed me the privilege of meeting and working with some of the best and brightest minds in the marketing and advertising industries. From Fortune 500 companies to startups, this monthly column, “3 Dos and 3 Don’ts,” offers some practical tips for small businesses to improve their marketing efforts.”

4 Basic Questions to Ask Before Launching Your Next Ad Campaign (March 20, 2018)
MarketingBitz: “Imagine for a moment that you’ve got a new product or service offering, and through the marketing of your business, you’re going to embark upon a new ad campaign — a strategic plan to broadcast your message to your ideal audience. And you’re excited about it.”

5 Easy Ways to Improve Your Facebook Reach and Engagement (March 19, 2018)
MarketingBitz: “Amid Facebook updating its algorithm to emphasize friend and family relationships, reducing the reach of business Pages, you may be worried that no one is going to see your Facebook posts anymore. While it is scary to hear that your reach could be reduced, we have some simple steps you can take to work with, rather than against, Facebook’s algorithm update.”

Optimize the Value of Existing Customers With Facebook’s Built-in Tools (March 19, 2018)
Entrepreneur: “The Facebook Ads platform is one of the best tools small businesses can use to target specific audiences and promote products at an affordable cost. In fact, 92 percent of marketers use Facebook Ads for their various marketing campaigns.”