Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How to Engage Your Audience With the Art of Storytelling (February 14, 2019)
MarketingBitz: “Why are we talking about storytelling in this time and age? We are living in the social media era and this media is premised on people socializing and having fun. People share fun stories about their lives on Facebook, through Instagram photos, Snapchat, Twitter, among other social media channels.”

SEO Campaigns: Are You Really Targeting Your Audience? (February 12, 2019)
MarketingBitz: “Your marketing director may know the technical aspects of finding keywords through research and may know how to use them in copy. But, if you don’t take a step back to consider a searcher’s intent in using a certain keyword, then your SEO strategy may be off-kilter from the start.”

Google My Business Has New Tools and Tips for Responding to Reviews (February 14, 2019)
Search Engine Journal: “Google My Business has added a new way for business owners to respond to reviews. Businesses can now reply to reviews on the desktop version of Google Maps. Previously, replying to reviews could only be done on the Google My Business app or the GMB website.”

Why SEO Should Be A Focus Of Any Content Strategy (February 14, 2019)
Business 2 Community: “People want the most helpful information to answer their question as quickly as possible. And this is key for small businesses implementing SEO best practices into their content strategy.”

Digital Marketing Tips: 9 Ways To Market Your Website (February 11, 2019)
Business 2 Community: “If you’re trying to get eyes on your business, you need digital marketing. It’s the fastest way you can reach the most potential customers in the least amount of time. In fact, digital marketing has become so effective among small businesses that it is used above all other forms of marketing.”