Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Which Facebook Ad Format is Right for Your Small Business? (May 23, 2019)
MarketingBitz: “A staggering 93% of social media advertisers use Facebook Ads, so if you’re not utilizing them, it’s likely that your competitors are. Facebook offers several different ad formats for its users, and they all aim to serve different purposes. To determine which format is right for your small business, you must first decide what your goals are and what you aim to achieve through advertising on Facebook.”

3 Types of Google Search Listings & How to Appear in Them (May 21, 2019)
MarketingBitz: “There’s many factors that come into play when Google determines what content will show up in a search and how it will appear. Each unique search may display a different variation of results, depending on the searcher’s location, search history, device or time of day.”

85% of Small Business Owners Say Social Media Videos Bring Good ROI, Are You Among Them? (May 23, 2019)
Small Business Trends: “Before digital and smartphone cameras, capturing something on video was not as easy. Today, all you have to do is point and shoot. And this has increased the use of video by small businesses as part of their marketing strategy.”

The Ultimate Guide to Social Listening (May 22, 2019)
Business 2 Community: “Knowing what your customers and target audience is saying about you will not only help you stay out in front of any problems, but it can also give you incredible insight into how you can help them more.”

Top 6 Web Design Trends You Must Know About (May 22, 2019)
Search Engine Journal: “Are you planning a website redesign or overhaul in the next year? Your instinct might be to browse competitor websites, take a look at templated themes designed for your industry, or stalk Pinterest or Instagram for current designs that speak to you. While this strategy would result in a beautiful and functional website, there’s also value in looking to the future.”