Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Key Factors to Consider When Analyzing Your Website’s SEO (September 20, 2018)
MarketingBitz: “By having a good SEO strategy in place, the more likely you’ll be to end up in the top rankings of these search results and generate more clicks to your website. Well-rounded SEO can also help you best your competitors who are trying to rank for the same keywords and phrases as you are.”

Search Marketing 101: How to Track and Measure Your PPC ROI (September 18, 2018)
MarketingBitz: “Measuring your success and return on investment (ROI) should be a key part of your search marketing strategy. Measurement helps you to understand if you are meeting your goals, forms a benchmark for future budgeting and justifies your marketing spend. Furthermore, effective measurement helps you to optimize the elements of your campaigns on the fly.”

5 Blog Post Ideas to Get Your Creative Juices Flowing (September 20, 2018)
Business 2 Community: “Deciding what to write on your blog is key. You want to peak the interest of your readers while still focusing on your goal — making money. Each blog post should have a purpose that relates back to your income strategy.”

A Complete Guide to Launching Your New Website (September 17, 2018)
Search Engine Journal: “f you’re like me, when you started your first business or online endeavor, you Googled [how to build a website] and went from there. Or, you may have just started off with only your social media, and that’s cool, too. But eventually, just about everyone trying to be successful online has to take the leap with a website.”

Improve Your Content Marketing with These 4 SEO Tools (September 17, 2018)
Business 2 Community: “As content marketing continues to evolve it’s important to have a fresh and updated SEO strategy in place. Thankfully there are helpful resources that will enable you to best optimize your content for today’s search.”