Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Five Different Types of Digital Content & How to Execute Them (March 21, 2019)
MarketingBitz: “When creating digital content, it can be a bit overwhelming trying to figure out which avenues to choose. With so many different types of content available, it’s best to first determine what you’re looking to achieve through content. Are you trying to gain new customers? Reach a new audience? Provide customers with value? Having different variations of content can help you reach consumers during the various phases of their purchasing journey.”

An Effective Local Funnel That Uses Facebook (March 19, 2019)
MarketingBitz: “Digital marketing has changed the way we think about the sales funnel—yet many of the lessons we’ve learned from the digital space are easily applicable to brick and mortar retailers. Indeed, a good digital sales funnel can actually bring in some foot traffic and increase sales.”

Which Social Media Platform is Right For Your Business in 2019? (March 21, 2019)
Business 2 Community: “What type of business or organization you run (or work for) is really one of the key factors in deciding where you should put your social media effort.”

8 Ways to Optimize Your Email Marketing Automation (March 20, 2019)
Business 2 Community: “Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at least part of your emailing process.”

What Is PPC & How Paid Search Marketing Works (March 18, 2019)
Search Engine Journal: “Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.”