Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

5 Free Ways to Get More Reviews for Your Brick and Mortar Business (May 30, 2019)
MarketingBitz: “Marketers have long known that a customer must be exposed to a message seven times before it takes hold—this is called the rule of seven. You’ll most likely have to ask for reviews several times during your customer’s visit. Make it easy for the customer to leave you one. It’s important to mention that you want their review before the person leaves the store. Once they’re out the door, your chances of getting that review drop to around zero.”

Here’s Why Your Small Business Definitely Needs a Website (May 28, 2019)
MarketingBitz: “Despite being the original digital marketing platform, there exists speculation over whether or not small businesses should have a website. Some believe that with the rise of Google and Facebook, websites are simply no longer a necessity. This one or the other mindset is deceiving, as there are many reasons for small businesses to have a website in addition to a presence on local listings (Google My Business, Yelp, Facebook, etc.)”

How to Create Content That Attracts Customers (May 31, 2019)
Social Media Examiner: “Storytelling is the way we communicate no matter what platform we’re on. Whether through a conversation in person or in an email, on another social media platform, onstage, or on a podcast, creating good content still matters. It’s only through producing content that people will understand your values, care about your origin story, or know anything about your products.”

Why is Link Building So Important to Your SEO Strategy? (May 30, 2019)
Business 2 Community: “There is no denying the importance of SEO to your business. In today’s competitive market, SEO is more important than ever. However, SEO can be difficult to execute effectively because there are several ranking factors involved in generating high organic search results.”

5 Easy Tips to Skyrocket Your Instagram Marketing This Year (May 29, 2019)
Search Engine Journal: “Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.”