Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Webinar Recap: How Technology is Changing the Consumer Experience (April 3, 2019)
MarketingBitz: “During a recent MarketingBitz webinar, Tiffany Monhollon, Senior Director of Marketing & Communications at LOCALiQ, discussed the ways consumer technology is changing and how these changes are influencing local businesses’ marketing strategies. “Think about who your audience is and why you need to know them,” she said.”

6 Local SEO Trends for 2019 (April 2, 2019)
MarketingBitz: “The days of brands competing to be on top of the generic Google SERPs (search engine results pages) are behind us. Today, companies mostly care about ranking well for searches conducted in their own neighborhood.”

3 Quick Ways to Build Your Email List (April 4, 2019)
Business 2 Community: “Almost every new entrepreneur wants to grow their email list. Even if you’ve been in business for a while, you should still consider growing your list seeing as how some subscribers may become inactive or opt out as their needs change.”

Small Business Guide to Chatbots & Facebook Messenger Marketing (April 4, 2019)
Search Engine Journal: “Facebook Messenger chatbots are chatbots on Facebook’s messaging platform, Messenger. (You know, the chat app you probably have on your phone. And if not you, then 1.3 billion users around the world.)”

How to Use Surveys on Social Media (April 4, 2019)
Business 2 Community: “You can run surveys on Facebook, Twitter, Instagram, and more. While these do return results on each specific platform, you can also aggregate all of your results in one place by using a tool like Google Forms.”