Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How to Add SEO to Your Website for Maximum Impact (May 3, 2019)
MarketingBitz: “Many people think of SEO as content to improve rankings and, more specifically, the keywords you add to this content. This is only partially correct. Whereas content and keywords are a major part of SEO, there is much more to optimization. For the best results, you need to infuse SEO into your entire site.”

Does Your Local Business Need a Customer Experience (CX) Strategy? (April 30, 2019)
MarketingBitz: “If you could do one thing to increase your revenue, stop losing customers, lower marketing costs, improve your business’ reputation, skyrocket your referrals, lower employee turnover and increase satisfaction ratings, would you do it?”

3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again (May 2, 2019)
Business 2 Community: “What’s posted on a business’ Instagram account is usually very different than what’s posted on their LinkedIn. It can feel like a headache. Figuring out what to post on each platform is time-consuming and – let’s face it – confusing (we all know how quickly social media algorithms change).”

A 6-Step Workflow to Create Video for Multiple Platforms (May 1, 2019)
Social Media Examiner: “You’ve heard the news: Video is king on social media. Unfortunately, picking up the crown to rule your own video kingdom isn’t as simple as hitting Record on your camera. Here’s why the social video landscape is more complicated and challenging than ever:”

Facebook is Introducing New Business Tools for Messenger (April 30, 2019)
Search Engine Journal: “Facebook is making Messenger even more useful for businesses with tools designed to generate leads and book appointments. A series of Messenger-related announcements came out of Facebook’s F8 conference on Tuesday with new features coming for businesses and everyday users.”