Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How to Develop Engaging Emails That Will Get Opened (December 5, 2018)
MarketingBitz: “When a customer subscribes to your email list, they expect value to be provided in some capacity. And, odds are, your business is not the only one they subscribe to. Over 281 billion consumer and business emails are sent per day, and it’s likely that a majority of those go unread and are instantly deleted by the receiver.”

How to Prepare Your Site for an Influx of Holiday Traffic (December 4, 2018)
MarketingBitz: “If your website is not up to speed for the holidays, you’ll be missing out on potential customers. Every second of website load time, 20% of consumers leave and seek one of your competitors for their purchase. Also, bear in mind that you need to keep your website running fast late into the season, as the highest amount of traffic actually occurs on December 26.”

Should You Get a New Website? (December 6, 2018)
Business 2 Community: “Generally, businesses want more traffic to their websites, more enquiries, more business, more sales, or just more awareness of their products and services. Digital marketing will help you achieve these. But the website plays a central role in all of this. No matter how good your digital marketing strategy is, it will never be enough if your website is not built to handle the traffic, and does not provide your visitors with a great experience that leads them through a journey.”

How To Build a Strong Social Media Influence (December 6, 2018)
Business 2 Community: “There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result.”

SEO in 2019: 8 Essentials of Website Optimization (December 3, 2018)
Search Engine Journal: “In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others.”