Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Quick Guide: How to Market Your Small Business with Pay-Per-Click (June 27, 2019)
MarketingBitz: “Small business online marketing is all about driving more leads to your business, building your online presence, and ensuring a consistent brand experience for everyone who comes into contact with your enterprise. But, setting up a paid search campaign with Google AdWords or Microsoft Advertising can be overwhelming — where do you start, exactly?”

Just a Few Statistics That Show the Importance of Online Reviews (June 25, 2019)
MarketingBitz: “Online reviews are as relevant as ever, with 88% of consumers trusting them as much as personal recommendations. And the nature of those reviews could be the difference between someone visiting your business or opting for a competitor instead.”

Google Ads Introduces New Ways to Promote In-Store Sales (June 27, 2019)
Search Engine Journal: “Google Ads is rolling out new ways for local businesses to advertise in-store sales. According to Google, searches for “on sale near me” have grown by 250% over the past two years.”

Local Search: How Google My Business Can Improve Local Rankings (June 26, 2019)
Business 2 Community: “Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires putting time and effort into your Google My Business listing.”

Five tips to create an SEO-friendly FAQ page (June 24, 2019)
Search Engine Watch: “Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries.”