Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Yext Webinar Recap: Digital Shift — How to Take Control of Your Online Information (August 1, 2018)
MarketingBitz: “During a recent MarketingBitz webinar, Rev Ciancio from Yext explained the importance of digital knowledge management for small businesses. Digital knowledge is all the public facts about your brand that all live online for customers to search.”

How to Handle Fake, Negative Online Customer Reviews (July 31, 2018)
MarketingBitz: “Online reviews are essential for small businesses, as they play a huge role in a consumer’s path to purchase journey. Consumers turn to local reviews to learn more about a business and its product and service offerings.”

The Right Way to Build a Credible LinkedIn Company Page — and In Just 4 Steps (August 1, 2018)
Inc: “Your LinkedIn profile might be perfect, but does your business have a LinkedIn page, too? If not, it should. A LinkedIn page for your business is a chance to highlight your company and help clients and partners find it.”

How to Improve Your SEO with a Topic-Driven Content Marketing Approach (July 30, 2018)
Search Engine Journal: “The problem with focusing solely on keyword planners and keyword optimization is that they vastly limit the scope of your information hierarchy and new content ideas.”

Media Strategy 101: Key Objectives Your Small Business Should Focus On (July 30, 2018)
Business 2 Community: “When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all, you’re competing with not only a plethora of startups but other small businesses and large companies that are already established and have a strong following.”