Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

4 Ways to Improve Video SEO on Your Small Business Website (April 11, 2019)
MarketingBitz: “Publishing videos on your small business website can help you to attract and engage more visitors. However, they must first be able to find your website and the video content that you’re publishing – and that requires you optimize it for search engines.”

Part 1: Local SEO is About Much More Than Just Your Website (April 9, 2019)
MarketingBitz: “Let’s face it, it’s a complicated and fragmented world out there when it comes to marketing your business online — and it’s not getting any easier. Today, we’re going to try to simplify at least one part of that landscape and explain some of the key things you can do — yourself, or with help — to make sure your business gets found when consumers are looking for you or need your products or services. We’re going to call these things “Local SEO.””

10 Best WordPress Plugins for Your Small Business Website (April 11, 2019)
Small Business Trends: “The right WordPress plugins can make a major difference in your digital marketing campaigns. There are all-star plugins that can help with content strategy, SEO, site security and even Facebook Messenger marketing.”

How to Use Social Media Marketing for Reputation Management (April 11, 2019)
Business 2 Community: “Let’s face it—no matter how great you are at what you do, you are always going to run into dissatisfied customers. It’s a natural part of doing business. However, the internet has made it difficult for companies to conceal when someone is unhappy with a product or service.”

SEO Strategy vs. Tactics: What’s the Difference? A Lot! (April 10, 2019)
Search Engine Journal: “Tactics without a strategy are more likely to lead to some strange amalgamation of Frankensteinian results rather than anything that resembles a successful offspring of digital performance.”