Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

How Can Small Businesses Improve Their Social Media Marketing? (August 23, 2018)
MarketingBitz: “From best practices to new platforms, social media is constantly evolving, and it can be incredibly difficult and time consuming for small business owners to keep up with. However, in order to get the most out of your social media marketing and set yourself apart from your competitors, there are a few things you should definitely be doing.”

4 Reasons Why Your Small Business Needs SEO (August 21, 2018)
MarketingBitz: “When a customer conducts a search on a search engine like Google, there’s an algorithm in place that helps provide the searcher with the most relevant results. And if you want your business to fall onto the first page of those results, you must have a search engine optimization (SEO) strategy in place.”

Create a Lasting Instagram Presence for Your Small Business by Doing These 4 Things (August 23, 2018)
Business 2 Community: “You’ve signed up for an Instagram account for your small business but haven’t done much with it yet. Much like being on any social media account, you know you’re supposed to be actively posting and engaging with fans but haven’t quite figured out your strategy for what to share and how you’ll be able to reach your audience.”

How to Audit & Improve Your Page Titles for SEO (August 21, 2018)
Search Engine Journal: “Page titles are essential for SEO. At times, they are the most accessible and impactful element we have control over on a website. Creating content that performs well in organic search requires ample keyword research and competitive analysis.”

How to Effectively Set Up Your Website to Collect New Leads (August 21, 2018)
Business 2 Community: “Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads.”