Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Kick-Start Your 2019 Digital Marketing Strategy with These Useful Tips (December 13, 2018)
MarketingBitz: “And just like that, 2018 has come and gone in a flash. As the year comes to a close, you need to start thinking about how to prepare your digital marketing strategy for 2019 so that you can hit the ground running after New Year’s.”

Lumps of Coal: How to Handle Negative Reviews Over the Holidays (December 11, 2018)
MarketingBitz: “Managing your reviews on local search results can determine whether your company receives a lump of coal or the gift of revenue this holiday season.”

12 Tips to Finding Social Media Zen (December 14, 2018)
Search Engine Journal: “Once the golden child of digital marketing, social media continues to shock, surprise, seduce, defy, and when done right, even sell. Let’s remind ourselves, there is no autopilot, no snooze button in this current state of marketing.”

The Power of Reduce, Reuse, and Recycle on Social Media (December 12, 2018)
Business 2 Community: “Each and every one of us can share content to the masses as we see fit. That includes content that we like, expresses our current state or communicates a point. So where running an old commercial felt out of place in the pre-social media world, it is now not only widely accepted, but embraced.”

How Local Businesses Can Leverage Email Marketing (December 11, 2018)
Business 2 Community: “As the owner of a brick-and-mortar shop, you don’t have to be restricted to familiar faces who visit your shop; the internet can help you expand your target audience. Out of all the marketing channels, emails are the best bet worth leveraging.”