Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Localized Content Marketing — 6 Ways to Attract and Engage Customers (March 7, 2019)
MarketingBitz: “Whether you are an independent entrepreneur or part of a small business or a startup, content marketing localization is something worth exploring. Depending on the type of products or services you offer to customers, localized content can in fact bring new revenue sources to your business.”

Making the Switch Over from Google+ (March 5, 2019)
MarketingBitz: “While discussing popular social networking platforms, sites like Facebook, Instagram, Twitter, and LinkedIn dominate our conversations. But a close runner up to the big four is Google+. The feature Google+ was first launched in 2011, and while it never saw the popularity that other social media sites have, it accumulated more than 100 million active users since its inception and release.”

Email Copywriting 101: Five Steps to Better Converting Emails (March 7, 2019)
Business 2 Community: ““Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct mail.”

5 Steps to an SEO Friendly Website (March 7, 2019)
Business 2 Community: “Over 90% of users’ online experiences start by entering a search term into one of the major search engines. Which means that focusing on ways to achieve a high ranking position has to be a priority for businesses looking to market their product online.”

5 Tips for Creating Amazing & Valuable Content (March 4, 2019)
Search Engine Journal: “Useful, valuable content for your readers is the keystone of any content marketing strategy. Without content that has worth in your audience’s eyes, you’ll be publishing fluff that no one will care about. The factor here to keep top-of-mind is, of course, your audience. Unless your content is useful to them, it’s not useful at all.”