Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Low-Cost Digital Marketing Solutions for Small Businesses (July 26, 2018)
MarketingBitz: “It’s no secret that digital marketing can get expensive, especially for small business owners. Most don’t have a huge sum of money to allocate for marketing, given all the other expenses that they are responsible for. However, in order to promote your business and reach your local customers, it’s very important to have a digital marketing plan in place.”

Search Marketing 101: Plan A Winning Strategy (July 24, 2018)
MarketingBitz: “While your search campaign also depends upon your goals, business model, and budget, understanding the customer decision journey (CDJ) will help you maximize the impact of your campaign. Meeting your customers’ needs during each of the five CDJ phases — initiation, research, comparison, transaction, and experience — can help you ensure a more successful campaign.”

5 Ways to Increase Social Media Engagement (July 25, 2018)
Inc: “In 2017, there were 2.46 billion social media users worldwide and that number is expected to continue growing. It’s an essential marketing tool for your business. You can get your products in front of tons of new faces without spending a penny.”

7 Challenges to Your Content Marketing – and How to Meet Them (July 25, 2018)
Small Business Trends: “If your small business has an online presence, content marketing has to be part of your overall online marketing strategy. But creating the content which resonates with your audience and marketing it so it can reach as many people as possible is a challenge.”

How to Incorporate Video into Your Social Media Marketing Strategy (July 25, 2018)
Business 2 Community: “Video is a powerful tool in the world of social media marketing. However, take precautions when adding social video marketing into your holistic digital marketing strategy.”