Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Don’t Make These Common Mistakes When Designing Your Small Business Website (October 4, 2018)
MarketingBitz: “It’s no longer okay to simply have a website. You need to make sure that it’s formatted correctly, is mobile-optimized and has appealing design aesthetics. If your website isn’t designed correctly, it can result in a loss of time, money and most importantly, customers.”

Search Marketing 101: Target the Right Audience for Your Online Ads (October 2, 2018)
MarketingBitz: “Would you try to sell boys’ baseball shoes to a woman with no kids or women’s shorts to a retired fellow? Probably not. But if you’re not careful about audience targeting, you could be doing just that. With unlimited ad budget comes the freedom to broaden targeting. Since you probably have strict budget limitations, it is important that you focus your advertising efforts on your key audience.”

4 Reasons to Create a Comprehensive Content Marketing Strategy (October 4, 2018)
Business 2 Community: “For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices.”

Retargeting for Small Business: The Basics (October 3, 2018)
Small Business Trends: “If you’ve ever visited a website and then noticed ads from that business popping up in your Facebook feed, Instagram feed, or other sites, you’ve seen retargeting ads. These ads can help resurface abandoned shopping carts or offer personalized discounts and deals on items you viewed before.”

Top 14 Proven Growth Hacks to Grow Your Small Business (October 3, 2018)
Business 2 Community: “Statistics indicate that growing your business at the initial stage is not easy. Nearly 20% of businesses do not last for a year and 50% of them don’t make it to the fifth year. It is a bit tricky to fight a battle on every front at the same time. You need help to boost sales and grow your business. That’s where growth-hacking comes in.”