Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

This is How Online Reviews Affect Your Local Search CTR (July 19, 2018)
MarketingBitz: “We know that online reviews can make or break your local business. They are a huge part of your online reputation and good reviews can even cause consumers to spend more money while negative reviews tarnish your online reputation and cause consumers to lose trust.”.

Patience: The Foundation of Successful SEO Campaigns (July 17, 2018)
MarketingBitz “How can you tell the difference between being ultra-efficient and rushing through SEO actions too quickly? How can you tell if your SEO isn’t working or if your campaign simply needs more time to succeed?”

How to Make the Most Out of Your Existing Content (July 20, 2018)
Search Engine Journal: “Almost every organization that I speak with understand the potential return on investment that great content can deliver, and yet disproportionately few companies are spending anywhere near enough focus on making existing content work harder toward current and changing business goals.”

Should I Handle Marketing for My Small Business? (July 18, 2018)
Business 2 Community: “A lot of small businesses owners start out doing their own marketing. If you weren’t lucky enough to be seeded, or perhaps your never sought outside investments, you probably are working on a tight budget.”

Local Business Reputation Management (July 18, 2018)
Business 2 Community: “Local business reputation is one of the hottest and most active arenas of reputation management. It not an overstatement to say that a business’s success or failure depends on its reputation.”