Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

3 Ways to Optimize Your Google My Business Profile (March 28, 2019)
MarketingBitz: “Your Google My Business profile is an important part of your online presence and findability on Google. Google My Business (GMB) is the secret weapon to your online success—making sure it is accurate, updated, and complete is key to driving more customers and sales to your business.”

Advertising a Local Business on Facebook and Instagram (March 26, 2019)
MarketingBitz: “If you have a local business, dependent upon local customers, advertising on social media platforms like Facebook or Instagram may not sound worthwhile. Why advertise to billions of people when your customer base is probably in the tens of thousands (or less) in your locale?”

Your Online Reputation Management (ORM) Strategy Guide (March 28, 2019)
Business 2 Community: “Research shows that 86% of consumers read reviews for local businesses (including 95% of people aged 18-34). 84 percent trust online reviews as much as a personal recommendation and 68 percent form an opinion after reading 10 online reviews. And finally, 89% of consumers read businesses’ responses to reviews.”

Paid Social Ad Options For Your Business (March 27, 2019)
Business 2 Community: “If you’re new to social media marketing, keep your brand objective in mind when researching different kinds of social media advertisements to find the one best suited for your audience.”

What Are Keywords & How They Work in PPC (March 26, 2019)
Search Engine Journal: “Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, you’ll never be successful with PPC.”