Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Search Marketing 101: Why Should Small Businesses Use Paid Search? (July 12, 2018)
MarketingBitz: “Paid search can be a cost-effective and efficient strategy for small businesses. And you don’t need a marketing expert to reap the benefits. Here’s how paid search can help your business drive revenue.”

The Building Blocks of a Strong Social Media Presence (July 10, 2018)
MarketingBitz: “For small businesses owners looking to take control of their digital marketing and increase their online presence, social media is a critical component. Although it requires a decent amount of time and effort, when implemented correctly, social media can provide tremendous growth for your business.”

4 Social Marketing Tips for Small Business (July 11, 2018)
Business 2 Community: “Social Media Marketing is not just sharing a coupon or posting a funny meme. When used correctly you can attract an audience of followers and drive that audience to your website or retail location to convert them to paying customers.”

The small business owners guide to conquering SEO: The glossary (July 9, 2018)
Search Engine Land: “If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one or more aspects of search engine optimization (SEO), and for good reason.”

5 Major Tips to Build & Improve Your Online Presence with Content Marketing (July 9, 2018)
Search Engine Journal: “In short, building up your online presence is a process that eventually becomes profitable. So what can you do to encourage this growth?”