Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Tips for Setting Up an Instagram Account for Your Small Business (March 14, 2019)
MarketingBitz: “Over the last few years, Instagram has exploded into one of the most popular social media networks. It’s utilized by over 500 million people every day, the majority of whom are under 35 (71%). Instagram is often viewed by its users as a channel for inspiration and discovery of new things, which makes it a great avenue for small businesses to market, and even sell, their products and services.”

Give it a Change: Fresh Website Content Boosts SEO Results (March 12, 2019)
MarketingBitz: “Getting on the first page of Google is extremely challenging and takes quite a bit of tweaking before you start to see real results. SEO has evolved into a complex process. An essential component of that is quality content. Google’s latest changes to algorithms over the past four months show that the search engine is focusing more on quality content over keyword density.”

Building Relationships Through Email Marketing (March 14, 2019)
Business 2 Community: “Building relationships through email marketing can’t be done through spam or through a message that offers your reader no value. There is a technique to building relationships through email that takes time, planning and most importantly, authenticity.”

Why 70% of the Small Businesses are Failing with Facebook Ads (March 14, 2019)
Business 2 Community: “With more than $27 Billion in revenue, Facebook advertising is one of the biggest revenue sources for Facebook. But, is it the same for businesses that use Facebook ads? According to Weebly, at least 62% of small businesses say that their Facebook ads are missing their targets. What a tragic statistic for one of the world’s most counted on marketing medium!”

12 Ideas to Repurpose Your Content for Maximum ROI (March 13, 2019)
Business 2 Community: “We spend hours carefully crafting content for our businesses, but once we hit publish and go through the required marketing period, the affair comes to a swift end. The once-shiny piece of content gathers virtual dust as we drive people toward our other new and exciting.”