Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Part 2: Social Media Marketing Do’s for Your Small Business (January 24, 2019)
MarketingBitz: “There are currently an estimated 3.397 billion active social media users. It’s safe to assume that many of your customers are among this group. Thus, remembering that you need to be where your customers are, you need to be sure that you not only have a social media presence, but that you’re executing a proper strategy to keep your customers engaged and informed.”

Part 1: Social Media Marketing Don’t for Your Small Business (January 22, 2019)
MarketingBitz: “Now more than ever, it’s important to know both what you should be doing on your social media channels, as well as what you shouldn’t be doing. These guidelines go beyond just content alone, and the more you know, the better equipped you’ll be when putting together a social media plan that takes all of these components into account.”

Debunking Digital Marketing Myths (January 24, 2019)
Business 2 Community: “Digital marketing is fraught with misconceptions that many marketers fall victim to. Some are myths that have never been true, while others were once true but no longer are. The pace of change in the industry creates new truths and misconceptions at breakneck speed, so it can be challenging to keep up.”

Digital Marketing: Keyword Research 101 (January 24, 2019)
Business 2 Community: “Basic keyword research plays a fundamental role in any marketing effort and should be the starting point when creating a new website for your business.”

How to Create Engaging & Well-Performing Content (January 22, 2019)
Search Engine Journal: “Performing well in both search and social requires you to create content that is more than just a bunch of words on a page. It requires you to create content that your audience actually cares about. While this task is much easier said than done, it is achievable provided that you follow a specific plan.”