Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Social Media Mistakes You Need to Avoid (October 25, 2018)
MarketingBitz: “Social media can be a tremendously valuable asset to connecting with your customers and building your brand. However, it’s important to know and understand how to execute a strategy. That means staying updated and informed, learning best practices and educating yourself on what not to do or publish on your channels.”

Creative Content Ideas for Your Small Business Blog (October 23, 2018)
MarketingBitz: “An informative, creative blog can help assist your business in many areas, including improving your SEO, building trust with old and new customers, establishing your business as a leader in your field, building your brand and generating exposure for your company.”

How to Find Bigger AND Better Audiences to Reach Using Google Analytics (October 26, 2018)
Business 2 Community: “If you’re looking to grow your awareness, hold off on spending a ton of money on persona studies. Start by using the free data we have in Google Analytics.”

Social Media for Small Businesses: Why Cross-Channel Engagement is Vital (October 24, 2018)
Small Business Trends: “Social media is so often a cross-device experience, and woven into nearly every person’s daily life. Nowadays, it’s considered among the three highest priorities for marketers to consider, given how frequently people engage with social media across multiple platforms.”

4 Essential Twitter Marketing Tips (October 23, 2018)
Business News Daily: “All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services. While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool.”