Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Winning the 2019 Search Results: Strategies for Improved SEO (January 17, 2019)
MarketingBitz: “You had 2018 well under control for as far as SEO is concerned, alright, but how prepared are you for 2019? History has taught us that SEO trends evolve year after year to the effect that your previously effective SEO practices may or may not bear significant results in the coming year. You, therefore, need to constantly revise and update your SEO and marketing strategies in order to align them with the fast-evolving digital world.”

How to Set Up a PPC Campaign from Scratch (January 15, 2019)
MarketingBitz: “Paid search or pay-per-click (PPC) advertising campaigns can help your business quickly receive more convertible website traffic, leads and ultimately boost sales. Both Bing and Google Ads PPC platforms are great marketing investments that help brick and mortar shops and e-commerce sites target their customers, making their product more discoverable in the right location and to the right audience.”

Top 10 Benefits of Email Marketing (January 17, 2019)
Business 2 Community: “Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.”

9 Tools for More Effective Content Marketing Campaigns in 2019 (January 17, 2019)
Small Business Trends: “Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balance social, content, email, and other inbound marketing tactics.”

Small Business Social Media Do’s and Don’ts (January 17, 2019)
Business 2 Community: “As a small business owner, social media provides you with a great opportunity to connect in a personal way with your ideal buyer. It’s hard to look at a Facebook page with thousands of Likes and feel like you can compete, but the truth is, numbers are only a small part of an effective social strategy.”