Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

The Importance of a Google My Business Listing (November 29, 2018)
MarketingBitz: “The two most popular resources consumers use today when making purchasing decisions are customer reviews and Google. We inherently trust what other customers have to say about a business, and if we want to know anything at all, we Google it. It should be no surprise, then, that Google My Business — which incorporates the two together — is becoming one of, if not the most powerful tool for marketing.”

Engaging Facebook Post Ideas for Small Businesses (November 27, 2018)
MarketingBitz: “Having a profound Facebook strategy in place that provides the results you’re looking for can prove incredibly difficult. Facebook’s algorithms and consumer behaviors are constantly changing, so creating content that matches up with each of these is always a challenge.”

6 Content Marketing Ideas for the Holidays (November 26, 2018)
Small Business Trends: “To prepare for the holiday season, you supplement your inventory with limited edition products and create tailored newsletters and campaigns. But what about content marketing? The holidays are the ideal time to create engaging articles surrounding the season. Shoppers are eager to consume this type of content and are expecting to see it prominently featured on retailers’ websites.”

How to Humanize Your Website (November 29, 2018)
Business 2 Community: “Most business people recognize, building strong relationships with your customers is essential to your success. The same is true online. While we as people now connect behind a screen, it’s the human engagement we all crave. Humanizing your website is a key to building a strong online presence.”

Top 10 Instagram Trends To Start Using Now for 2019 (November 29, 2018)
Business 2 Community: “Over 80% of Instagram users follow at least one business, with more than 200 million visiting as least one business profile every day. And, with the platform continuously launching new features and transforming it into a more business-friendly environment, it’s clear to see that things are about to get creative and exciting in 2019.”